This week, these consumer news is worth knowing about
new products
The first day of artificial meat fried chicken on KFC: 5 hours to sell light
On August 27th, local time, KFC began piloting chicken pieces and boneless chicken wings made of plant material at the Atlanta store. The meat comes from the partner artificial meat company Beyond Meat. After 5 hours of sale, the inventory in the store was swept away. KFC is considering expanding the scope of the pilot and launching artificial meat products at KFC stores across the country.
Consumers can choose from 6 or 12 pieces of artificial broiler for $6.49 or $8.49. They can also choose 6 or 12 artificial boneless chicken wings for $6 or 12 dollars. KFC said that consumer feedback said that the taste of these chickens is the same as ordinary chicken. ()
New Strategy
“The US Mission Review Incubation New Project “Daily Daquan”, Fresh Business Double Mode Racing”
The US group’s home business group is incubating a new project called “Daily Daquan”, which is subordinate to the “Flash Buy” brand, piloted in cities such as Wuhan, and the pilot situation is good. Several times higher.
The mode of “Daily Daquan” is the operation of the vegetable market, that is, integrating the dishes of various vendors in a vegetable market, doing product control, packaging, and then entering the take-out platform with the image of an independent brand. In short, it is to solve the problem that the market vendors do not understand the operation and move the market to the online market. In this mode, because the price of the dishes in the market is low, and the user is not sensitive to the price of non-standard dishes, there is a relativeThe increase in the price of the store also allows the operators and platforms to enjoy certain profits. ()
New·Products
“Nike has a pair of shoes that can be controlled with Siri”
Nike has launched a sneaker called Adapt Huarache based on the classic Huarache series released by Nike in 1991, but now comes with new voice control features. One of these is the adaptive technology called FitAdapt, which can be controlled through the Nike Adapt app, while the Nike Adapt app can be powered by the iPhone and Apple watch. Just hold the iPhone and say “Siri, unlock my shoes”, the shoes can automatically untie the laces, and the same can also tighten the laces. In addition to controlling the shoelaces, there are two LED lights on the edge of the shoe. Users can use Siri to select the color of their favorite LEDs or create a custom lighting combination. (爱范儿)
New Strategy
“Feel free to drink fat home anytime, anywhere, Coca-Cola test autopilot delivery robot”
The world’s largest Coca-Cola bot, Coca-Cola Europe Partner (CCEP), is experimenting with robotics at the Alton Towers theme park in the UK to provide consumers with beverages. During the trial, the robot will collect products from the Alton Tower Distribution Center and send them to beverage outlets throughout the park, using artificial intelligence to move around thousands of visitors during the summer tourist season. Drink.
The robot has a speed of 3 miles per hour and a cruising range of up to 50 kilometers. It is equipped with GPS technology, as well as visual, sound and motion sensors to safely navigate around people and objects. Use a laser sensor to determine the distance to a potential obstacle so that it can safely stop and avoid collisions. (FoodbevDaily)
New Strategy
“Jingdong Investment AR Venture Company Auburn has become the second largest shareholder in the future: Plus 3D Shopping”
Jingdong’s Jiangsu Jingdong Bangneng Investment Management Co., Ltd., Qualcomm (China) Holdings Co., Ltd. and KSI INVESTMENT LIMITED recently entered the future parent company of Auburn, Zhangjiakou Auburn Prophet Network Technology Co., Ltd.
Oban Future is a company based on AR/VR technology created by a number of Harvard graduates. The core technology is Hololux? Light field reproduction technology and AR/VR interactive recognition engine technology.
In terms of specific applications, through these two technologies, the company can help the e-commerce platform to build a 3D merchandise library, or provide a combination of virtual and reality in the form of two-dimensional code in physical stores, tourist attractions, etc. The scene, in order to achieve a certain commercial purpose. (Sina Finance)
New·Products
Wangwang launches the “Healthy Snacks” “Fix Body”, Seeking new growth points
Wangwang announced on the official Weibo account that it will launch a new healthy zero food brand “Fix Body” on September 9th.In Xiaomi, there is a product on the line. The Fix Body consists of four series of grin, snacks, breakfast, lunch and drinks. There are 30 products, including coarse grain biscuits, high-fiber soft candy, oatmeal mashed potatoes, Chia seed juice drinks, oat milk, and sugar-free coffee.
Fix Body brand packaging is also different from the usual Want Want products – they put the heat contained in each package in the conspicuous position of the package, and also wrote the “reasonable food” slogan on the package. . Want Want’s future product strategy will focus on “health, deliciousness and personalization”. (Interface News)
New Strategy
“Here, I want to transform healthy snack makers, Invest in two protein bar brands in a week
Hershey plans to acquire the protein bar brand One Brands for $397 million, and the transaction will be completed in the fourth quarter of 2019. Founded in 1999, One is a well-known American healthy protein bar brand. Its main selling point is low sugar, with 20g protein and 1g sugar in each serving. The acquisition of One can help Hershey enrich the category of its cereal snacks.
In the cereal zero food category, Hershey recently completed a deal and invested in another protein bar brand, Fulfil, which bought a portion of Fulfil through its venture capital fund C7 Ventures. Fulfil is also a high-protein, vitamin-containing and low-calorie snack bar.
For Hershey, this is how they move from traditional chocolate makers to a broader sense of snacks, especially healthy snack makers. (interface news)
New·Products
“WeChat to do hardware! “WeChat Frog Pro” is not just a payment device under the line.
WeChat has launched a two-sided smart hardware – WeChat Frog Pro, which allows users to pay without a mobile phone. You can become a shop member by brushing your face, and you can also watch it on the WeChat frog Pro screen. The latest offer, new product recommendation.
In WeChat Frog Pro, brushing your face is not just the beginning of payment, it is also the beginning of the login membership system. By brushing your face, you enter the membership system in WeChat, how many points you have, and how much you can use for cashback, at a glance. Which products can enjoy member discounts, and now the store is doing a full reduction offer, clearly. The design of the double-sided screen also allows the clerk to better communicate with the user through the device, such as the user’s habits that the clerk can display through the back screen of the double-sided screen. (爱范儿)
New Strategy
“There is a tailor-made clothing customization solution, users can try on the clothes online
With Zanyun recently released a tailored clothing solution. In the product specifications, clothing templates, body templates, order management and other aspects to fully support the business customization, to achieve a high degree of personalization, but also online on-line physical, online fitting and other intelligent services, to help businesses and consumers save on the door Time to try on the store to promote purchase conversion.
According to CTO Cui Yusong, there are some common pain points in the clothing customization industry: the product specifications are complex, the customer’s body shape is personalized; the body is difficult, the test is difficult; the information synchronization is difficult, the clothing customization process is many, the cycle long. And there are nearly 7 years of SaaS service experience in the clothing field, and have a deep sense of the pain points of the merchants. Therefore, we have customized the solution with Hangzhou Minhang Network Technology Co., Ltd. (Yibang Power Network)
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