#,English name is Oasis. My appearance is to save you high quality, good quality human beings. I have provided you with a treasure, which not only allows you to discover things of interest, but also share the beautiful world in your eyes. So, if you are too tired in the outside world, welcome to this oasis that can release stress to find a better self.
From the perspective of Weibo certification, the introduction of Oasis is “the photo social platform of Weibo”, which is an internal account of Sina products. It can also be seen from the product developer information that the oasis developer is “Weibo Internet Technology (China) Co. Ltd.” and the copyright is owned by Sina.
Tech Planet (WeChat ID: tech618) learned that the current oasis is in beta, iOS can be downloaded directly from the App Store, Android users need to download QR code or other channels to download.
After downloading and installing, Oasis can use mobile phone, Weibo, WeChat, QQ to log in. When a new user logs in for the first time, they need to enter the friend’s invitation code to enter the main page smoothly. Each new user passes through himself. The invitation code can also successfully invite 10 friends.
Going to the homepage, you will find that the Oasis is mainly composed of five tabs: Oasis, Search, Post, Message, and My.
Oasis is mainly used in the timeline mode for sharing content with friends and friends. The “search bar” can also be used as a discovery bar, which is divided into channels for wearing, food, travel, beauty, sports, etc. Find more sense of yourself according to good interestsInterested content; the “Publish” column currently only supports the image or image plus text mode, the main picture social; the “Message” column will prompt friends to pay attention; “My” has three sections, my gallery, my praise and The dynamics that are marked.
And Tech Planet found that the Oasis has already opened the import function of Weibo, and the large V that has already settled in the internal test period, its published graphic content is transferred synchronously on the oasis, and the number of likes on the two platforms is exactly the same. . How to use Weibo to guide the flow in the later period. At present, Weibo officials have not given relevant responses.
What are the plans and expectations behind Weibo’s development of this product? Weibo responded to Tech Planet (WeChat ID: tech618), saying that this product is currently open beta, there is no more news to synchronize.
Verification of the small red book and Ins?
Tech Planet experience found that from the UI settings of the interface, some product features, it can be seen that Oasis is similar to Instagram, is a micro-community based on photos. However, from the labeling of content, Oasis is more like the interest of Xiaohongshu to share the community.
From the product homepage, Oasis’ image-based photo wall presentation method and single-content presentation interface design are very similar to Instagram. The Oasis also covers the entire process from taking photos – filter effects – adding instructions / adding places -. At present, Oasis can only be synced to Sina Weibo, and Instagram can be synced to Facebook, Twttier and other social platforms.
Oasis on the left and Instagram on the right
From the official introduction, Oasis hopes that there are only two people in the social circle: people I like, people I am interested in.
Therefore, the Oasis home page information stream not only has been concerned about user dynamics, but also recommends “some interesting people”, recommending users to pay attention to other oasis users. This is the same as the mode of “Follow+Recommendation” in the recommended information flow of Xiaohongshu, and both are based on interest tags.
More notably, the menu bar at the bottom of the oasis finds the page entry and is the centralized display area for the content. At present, there are interest bars such as “wearing”, “food”, “travel”, “beauty makeup” and “star”, and the content is concentrated in the corresponding interest column. The atmosphere of interest circles is more intense.
In fact, Weibo also has content with interest tags.recommend. However, Weibo’s entertainment features are obvious. In its popular content recommendation, the tab bar is “list”, “star”, “photography”, “emotion”, “variety” and so on.
The oasis on the left and the little red book on the right
In comparison, the oasis is more biased towards the nature of the grass-growing community, and can also be seen as a “good community” similar to the small red book. Oasis is a grass-roots community. Whether it will join Taobao and other purchase links in the future, it is not known whether it will open a closed loop of business to purchase.
In its official introduction, it is also mentioned that in the oasis, there are “portraits of pig and pig girls, attractive food exploration shops, daily life of stars, and cute pets of super cutes”, all of which are grassy attributes or interests. A more powerful tag.
Overall, the oasis is similar to “Instagram+Little Red Book”, and the image-based interest is the same as the good grass community.
Can Oasis take the microblog to open up the “social second battlefield”?
So, why should Weibo recommend Oasis APP?
According to the latest earnings report released by Weibo on August 20, Weibo Q2’s total revenue was US$431.8 million, up 1% from US$426.6 million in the same period of last year. Net profit decreased year-on-year.
Not only the latest financial report, but in the past few years, Weibo’s financial report shows that both net revenue and advertising and marketing revenue growth have slowed down.
Tech Planet (WeChat ID: tech618) believes that since its establishment 10 years ago, Weibo has developed into a national-level APP with 210 million daily activities and 480 million monthly activities. However, on the one hand, Weibo’s current main business has touched the ceiling. In addition to advertising, Weibo has not found new growth points. On the other hand, Weibo’s internal incubating ability is not strong, and the investment in external products has not allowed Weibo to take advantage of the wind.
Therefore, Weibo is also eager to open up its own “social second battlefield.” In addition, the Chinese version of Ins has been lacking in the market. The small red book is facing the problem of increasing the advertising community. If the oasis can find a balance in the social and grass community, it will have a good development prospect. .
On August 28 this year, Sina Chairman and CEO, Weibo Chairman Cao Guowei said in an internal letter, “Weibo has become the ‘national level’ application of China Mobile Internet today, facing the increasingly fierce market competition. New challenges, I hope that every student will always have a business