We have two ears and one mouth, just to say less.

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Editor’s note: Accepting feedback is a technical activity. How to comfortably serve customers, so that they want to work with you most, and at the same time do not be at the mercy of impermanent and angry customers in their careers? The author’s 10 suggestions may give you some gains. This article is translated from medium, article author Richard Holman, original title 10 Tips for Taking Feedback Like a Pro.

Party B: 10 tips to receive customer feedback

Image source: Mark Shanley & Paddy Treacy

Feedback, hey, this word is worth pondering.

When we receive feedback about a creative product from a customer, you can call it feedback. When we scream at the ghosts of our guitars and attract neighbors to knock on the door, you can also call it feedback.

Your ability to accept feedback will determine how long you can be in this creative career, how successful you are, how competent you are, and what you can do – no matter how we pretend it is not true.

So I gave 10 suggestions in the text, teach you how to accept feedback, and then become the person you want to work with most, and make sure you don’t feel like a worthless in the second half of your career. Waste, at the mercy of impermanent and angry customers.

1. Active listening

Remember the old saying? We have two ears and one mouth, but why do we use the latter so often and rarely use the former?

It’s very difficult to really listen to what others are saying. Our brains think at four times the speed of our language, so when someone talks to us, we don’t really listen. Instead, what we think is how we should respond. If you can train yourself to slow down and actively listen to your customers without prejudging their intentions, you will surprise yourself and them!

So, I suggest that you first learn to listen, and soon you will understand what their subtext is, even if these subtexts are hidden in the “brand position” and so on.It’s simple. If you do your job well from the start, you can be sure to introduce and express yourself to your customers in clear and simple words. So be sure to be short and don’t be embarrassed. Before you show your rough cuts, posters or scripts to your customers, please briefly review them to remind you why you are doing this work and emphasize that you have achieved your goals very successfully. If you disagree with the feedback you get later, then based on your previous summary, question the legitimacy of some of the feedback you have disagreed.

Party B: 10 tips to receive customer feedback

Image source: Mark Shanley & Paddy Treacy

9. Agree and be willing to make changes

This is actually controversial, but give me a chance to explain it. No matter how stupid the client’s advice is, you should agree to try it out – but only if you have discovered the problem they are trying to solve and why they want to solve it. If you agree to the change, you can immediately let the atmosphere down. They will be reassured that you take their proposal seriously, and any potential hostility will dissipate. Once you understand their potential problems and show them the solution, you can show them your solution with friendly and cooperative positive emotions and explain why your plan is more effective. In addition, you may be surprised to find that the solution they have given may also be a godsend.

10. Analyze and classify feedback

Assuming you have followed all the steps above, but still succumb to the customer’s arrogance, are you still supposed to do something? Of course, you will most likely need to set aside time without customer “harassment” to try to assess everything you are facing. You need to analyze and categorize their feedback before the customer leaves. In other words, you have to figure out which of their opinions must be executed in order for the project to be approved and which ones they want you to try but not necessary. Then you can use the rest of the time to focus on the important things. Once you have solved those big problems, they probably won’t remember those little opinions.

So, now that you know how to accept feedback like a professional, these 10 lessons are hard to come by. If you take the above steps, you should be able to tidy up the customer’s service.

But if you don’t succeed, remember that this is not the end of the world. People are the gold lords of money, so come to the end