The team plans to cover all 55 domestic airports with a flow rate of 2.5 million in the next three years and cooperate with global core international transit international airports.
Smart space is an important direction for AI to land. In many space scenes, the commercial and entertainment space represented by retail and shopping centers is already a red sea. On the contrary, the urban public infrastructure space including airports, stations, communities and other scenes is still in the early stage of exploration on the intelligent road.
“This time” is a startup that specializes in providing technology empowerment for the space operations of urban public infrastructure, and the airport is the company’s first business scenario.
The operation of the regular airport mainly consists of three sections:
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Public services (passenger flight procedures, maternity rooms, battery cars and other public facilities)
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Business services (resident catering, duty-free shops, retail stores, etc.)
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Marketing Services (using airport billboards, lightboxes, etc. to provide marketing services to advertisers)
Under the existing airport operation mode, due to the lack of a systematic data operation platform, the three service sectors of the airport have a large space for operational efficiency improvement. Taking public services as an example, the airport lacks control and pre-judgment for passengers’ behavior, resulting in low efficiency of airport utilization of human resources, equipment and other service resources. Similarly, in business and advertising marketing, how to effectively plan the airport business format, how to play the channel value, and provide quality marketing services for advertisers has always been a core problem in airport operations.
The passenger terminal also has a large digital improvement space. This is mainly due to the lack of efficient connection between airport service information and passengers. Traditional airport websites, app due to the low frequency properties of the airport scene, the user usage rate is low. Hanging display screens, such as road signs and other instant information services in the airport space, are difficult to provide a more accurate and humane service experience. The airport business service information relies on Ctrip, and third-party platforms such as Meituan reach the users, but the service information provided by the platform lacks the deep operation of the airport scene for the user’s needs.
Based on the pain points of the airport terminal and the passenger terminal, the airport provides a complete intelligent airport operation solution for the airport to assist the airport in efficiently docking passengers andService resources. The entire operating platform is divided into four modules:
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Airport Space Operational Situation AIOT Monitoring System: Comprehensive inspection of airport queues, people flow, passenger behavior, and service resources through computer vision technology
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T-CDM Terminal Space Operation Management System: Provide operational data visualization and operation management services for airport operators
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T-ISI Terminal Intelligent Information Service System (Guide Screen + Small Program): Provides accurate and intelligent airport information services for passengers
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T-BI Terminal Business Intelligence System: Provides intelligent ad serving, merchant management and service process automation services for airport operators
At this time, CEO Li Linyang said in the interview that “this time and place” is the world’s first developer and operator of the airport intelligent terminal space operation platform. The four systems included in the platform are completely developed by the team. They have 13 national patents and 26 software copyrights, as well as a number of civil aviation information system integration professional qualifications. The products have high technical barriers.
In the airport cooperation mode, at this time, the airport provides two modes: “first pick and then business” and “resource replacement”. In the “first pick and then change” mode, the airport has to bear the system purchase cost and authorize the commercial operation of the platform here and now. At this time, the local area will allocate up to 40% of the annual income to the airport. In the “resource replacement” mode, the airport does not have to pay for system purchases. At this time, up to 20% of the revenue from commercial operations here is distributed to the airport.
At this stage, this place has already signed contracts with 18 airports including Beijing Nanyuan Airport and Shanghai Hongqiao Airport. The project is at Beijing Nanyuan Airport, and Haikou Meilan Airport has officially landed. Among them, Haikou Meilan Airport started commercial operation in June this year, and it is expected to generate 30 million yuan of operating income within six months.
The landing of Haikou Meilan Airport
The team plans to cover all 55 domestic airports with a flow rate of 2.5 million in the next three years, and cooperate with global core international transit international airports to establish merchants and establish cooperation with three of them. The company will also be in the machineOn the basis of intelligent information and scene marketing services, the company will open up the deep operation of passenger services, help the airport to efficiently plan commercial space and attract investment, and cooperate with marketing partners in logistics, inventory and membership management. After the development of the airport scene, the company will expand the intelligent services of subway stations, stations and other public life scenes.
At this time, as an airport intelligent solution provider, the business scope is comprehensive and it faces competition in every business line. Taking the intelligent space operation system of the terminal building as an example, the AVIC Kayya company controlled by China Aviation Information Corporation has occupied 30% of the market share of domestic aviation display system integration. At this time, on the one hand, this place chooses to focus on the operation of terminal building and passenger service data processing, not to touch the passengers leaving the port, security field; on the other hand, to carry out data cooperation relationship with China Airlines, to achieve a win-win situation. In the business of advertising marketing, airport service information channels, etc., most of the “in this place” has established a cooperative relationship with the old players in the integrator mode to seek common development.
In the interview, at this time, CEO Li Linyang said that the company’s current operation has two major difficulties. First of all, it is necessary to ensure a large amount of capital support to ensure the rapid expansion of airport projects. Secondly, the landing of the system involves changing the traditional internal decision chain of the airport, and requires extensive cross-departmental cooperation to complete the docking. In this respect, at this time, a lot of experience in cooperation with airports has been accumulated in the process of landing multiple projects, which can be used in the expansion of new airports. Li Linyang believes that the company has matured in product and operation experience, and improving the speed of expansion is the core of the current stage.
At this time, the predecessor of this place is the New Third Board listing company, and has 10 years of technical and talent reserves in the field of Internet big data precision advertising technology. The company’s international R&D team is led by former IBM Italian experts with more than 20 years of experience in the AI field; the core management is from listed companies in the Internet advertising, media, e-commerce, and corporate services.
At this time, A+ round financing is being carried out here. The planned financing amount is 100 million yuan, which is mainly used for the initial investment, commercial operation, company operation and product research and development of airport projects.
“At this time” is the finalist for the financing partner planning enterprise service track. If you are an institutional investor and interested in the project, you can add WeChat “Coco@36Kr(day1_36Kr)” to obtain the project. contact.