The 17.6 billion box office is almost brought up by high fares and high rankings, rather than the audience’s appearance and frequency.
Editor’s note: This article is from WeChat public account “Drug” (ID: youhaoxifilm), 文| Zhang Yingjiang Yuqi, Editor | Shi Yidong.
The summer program in 2019 finally ended with a record of 17.6 billion box office and a 2% year-on-year increase – a new record, but the industry may find it hard to be excited about it.
Reviewing the whole summer file, the performance of the market can be described as “big and big”: In the opening stage, many highly anticipated films were temporarily dismissed, and many popular blockbusters performed poorly. Worried; Half of the summer in mid-July, the box office still fell by 6% year-on-year; until “Where the Devil’s Angels Come into the World” (hereinafter referred to as “Where”), the ground was thundered, and the domestic animated films were pre-sold. The first day, the single day, the first week and many other box office records, and surpassed “Wandering Earth” at the end of the summer to become the annual box office champion, which made the entire schedule back to rise.
Heart of the “Wandering Earth” director Guo Fan
Because of the slow rise in the box office, this summer’s movie attendance is also slow. According to the Top data, from June to August, although the national screenings reached 33.2 million, up 16% year-on-year, but the national attendance rate was only 11.89%, the lowest since the relevant statistics. At the same time, the 499 million summer file viewers have barely increased compared to last year’s 496 million yuan – last year’s drug abuse (WeChat ID: youhaoxifilm) pre-judgment (click here to read:
Compared with the movie user portraits of “War Wolf 2” (Source: Lighthouse Professional Edition)
It’s just like the “Wolf Wolf 2” can dig up the explosion of the movie, which is not common in the current domestic market. From the user’s portrait, it is only three to four. Moreover, if there is a potential for exploding money, it may not be chosen in the summer file – in fact, there have been no precedents for accommodating multiple explosions in the summer file, as long as there is an explosion in the past few years. It will always squeeze the survival of other films in the same period.
In 2015, there were only 900,000 screenings of the comedy movie “Pancake Man” released in the same period as “Catch the Demon”, which was more than 600,000 less than the former’s 1.523 million. The “Jianjun” released in 2017 Although there are a large number of traffic stars in the big business, but in the same day, the same as the war theme of “War Wolf 2” has been defeated, the first day of “Jianjun Daye” ranked 26.5%, the pressure on “Wolf 2” 14.5%, but from the second day, the latter immediately turned over, surpassing the former at the box office and the platoon, and finally the final screening of “Wolf 2” was “