Waist City Head Players’ “Hacker Growth”: New Retail Platform Empowerment, Public Domain Traffic Sharing, Private Domain Traffic Reactivation
Text/Retail Wei Watch
“With Dennis, Yonghui, there must be a radish.”
In the past two years, the offensive and defensive battle between the old and new retail of Shangchao is growing. The general manager of the fresh e-commerce brand, Luo Bu, did not shy away from the situation, and told his strategy in front of the vice president of the Dennis Group in Henan leading store – all of which happened in the second and third line waist cities.
On the other hand, the first- and second-line head cities have become more “livable” in the new retail era: hungry, come out hungry, APP one-click, if it happens to be “box room”, then directly From the box horse fresh to order a single crayfish; and in the process of waiting for the order, you can even open Youku APP, make up a set of “Chang’an Twelve Hours” – all this is almost an 88VIP.
It can be said that the new retail this eco-combination box has already run through the domestic first- and second-tier head cities, and merchants and consumers have experienced everything from “what is new retail” to “new retail to dry up”. Nowadays, the whole process of “new retail real fragrance” is integrated, and the new retail ecosystem is integrated into the whole consumer ecology. The new retail battle in the second and third-line waist cities has just begun. The spoilers rely on digital technology, online and offline integration. The strategy of tactics suddenly flooded into the market that was once “not stunned”.
[壹] When regional retailers are “blocked”
In the second and third tier cities, regional retailers have long established a strong emotional connection with local consumers based on decades of operations, and have built a number of well-known listed retail companies.
Leonard Cohen once wrote that there is a gap in everything, and that is where the light comes in. There is also a “light” in the retail market in the waist city:
The first light is e-commerce, but because the infrastructure is relatively backward, coupled with the relative tradition of ideas, regional retailers can still support.