What are the best selling IPs in the world? Top50’s IP derivatives revenue reached $756.3 billion.
Editor’s note: This article is from WeChat public account “Sanwen Entertainment” (ID: hi3wyu ), author: Wind & Mikoto.
The creation and realization of IP has always been a concern in the entertainment industry, and every company is exploring a business model that maximizes the value of IP.
So, how much profit can a popular IP bring?
The total income of “Pokémon” born in 1996 is about
95 billion US dollars
.
The 50th “Naruto” income has also reached
$10.1 billion
.
In other words, the threshold for entry into the top 50 IP revenues in the world has exceeded
10 billion US dollars.
where,
The top 11 IP revenues exceeded
30 billion USD
. The sales revenue of derivatives of “Pokémon” has reached
61.4 billion US dollars
(about 459.6 billion yuan)
.
they
What do you have in common? What is the reason for getting high income? What other places can Chinese companies learn from?
Below, Sanwen Entertainment analyzed the IP of this global Top50.
The world’s most profitable 50 IP
We found that the top 50 most profitable IPs in the world, the original content form, mostly video games, novel comics, cartoons…
From the table, we can see that the most profitable IP in the world is
Pokémon dreams
, the total income has reached
95 billion US dollars
(The following amounts are in U.S. dollars unless otherwise stated)
. Followed by
Hello Kitty
, the total income has reached
80 billion
. Ranked 3rd is
Vini Bear
, the total income is
75 billion
.
Top 10 IP of total revenue
More than
30 billion
Among them, Japan and the United States have five pairs of IP points, and the Japanese IP is Pokémon, HelloKitty, Bread Superman, JUMP, Mario.
The US IP is Winnie the Pooh, Mickey Mouse and his friends, Star Wars, Disney Princess, Marvel Movie Universe.
Elves can dream
Interestingly, the top ten Japanese IP total revenues reached
311 billion
And the total income of the US IP is
289 billion
Japan’s head IP is even better.
However, it is worth mentioning that in the top ten, if you count Lucas Pictures (the parent company is Disney), then there are 5 IPs that are owned by Walt Disney, which means that the US head IP is all in Disney. In the hands.
Next, let’s focus on the IP outside the top ten bestsellers.
The top 20 IPs have a total revenue of more than 20 billion, and the 11th Harry Potter series is no longer Disney.
Among the 11th to 20th, 4 are pure Japanese IP, and the remaining 6 are European and American IP.