At least 100 manufacturers are “dividing cakes.”
Editor’s note: This article is from WeChat public account “hand tour that thing” ( ID: sykong_com), author Ben, shadow.
At least 100 manufacturers are “dividing cakes.”
In recent years, the rise of Hyper-Casual has become a well-known trend, especially for overseas markets, this category has become an indispensable part of the free list, occupying The most “sucking” position on the list.
For example, App Annie’s monthly global game company download list is released. In July 2017, there will be some traditional manufacturers on the list, but in July of this year, Tencent is still strong. The remaining nine are all super casual game makers.
It can be said that super casual games have become the hottest game category in the moment. It has a large user base, strong capacity and creativity. For small and medium-sized CPs, the opportunity to choose to enter this category is lower.
Of course, with the booming of the ultra-casual game market, manufacturers who want to share a piece of cake have long been more than small and medium-sized CPs, and some big manufacturers have also begun to lay out. In the case of mobile games, the volume of the market will be pushed up again with the entry of global manufacturers, but the opportunity and risk will coexist.
1, 2019 New vents – super casual games are being slaughtered globally
The strong suction capacity of super casual games has always been the consensus in the industry. Ivan Bravo, the customer operations director of GameAnalytics, also analyzed the market situation he learned through a blog. It is reported that since Q1 in 2018 to 2019, the daily average of the head super casual game products has increased to 94,000.Over 40%.
These data are directly on the list, taking the Top10 of the US iOS game free list as an example. In the past month, except for Pokémon Rumble Rush on July 26, the 8th, August 21st “My NBA” 2K20″ squeezed into the first place, and on August 29th, “Pokemon Masters” won the first place, and the rest of the time was occupied by super casual games.
The US market’s game download list is normal
In addition, the situation in other major markets in Europe and the United States is not much different from that in the United States. Top10 of the UK’s iOS free list in the past month has even fallen completely. The Top10 list in Canada, France, Germany and other regions has become a super casual game. The world.
Of course, the strong momentum of super casual games has not appeared in the last month. As early as last year, the category began to rise rapidly and swept the free list of major markets in Europe and the United States, and formed the current dominant position. And its strong performance in the European and American markets naturally attracted the attention of countless manufacturers.
In order to facilitate readers to further understand the ultra-leisure game market, the mobile game counts the United States, Japan, and South Korea, and the number of vendors involved in the ultra-casual game field in the Top 200 iOS game free list, the statistical period For the past month:
Second, more than 100 head manufacturers enter the competition, single manufacturers have launched a maximum of 586 games
According to the statistics, the total number of ultra-leisure game makers currently in the main market is as high as 101. It should be noted that this is the statistical result of the list for the past month, and the actual number will be more. At present, over 100 manufacturers have already demonstrated the degree of attention in this field.
Combined with manufacturers and regions, the representative ones are China, Japan and the United States. Although the dominant phenomenon of ultra-casual games occurs in the European and American markets, the top two in the table are Asian countries.
Distribution of major vendors in Asia
In addition to the manufacturers in two unknown regions, the most surprising thing is China, which ranks first in the world with 21 head-super casual game makers, and Japan ranks second with 19 The third, fourth and fifth are the United States, France and Turkey.
It is worthy of recognition that although the domestic mobile game market is dominated by medium and heavy games, in the emerging field of ultra-casual games, domestic manufacturers are catching up very fast, and among the 21 manufacturers on the list, products are released. More than half of the number is less than 20, and the reason for the leading quantity is the positive entry of new manufacturers.
There is not only the number of domestic manufacturers, but also the performance of domestic manufacturers overseas. Take the Top100 of the US iOS game free list for nearly a month as an example. There are 7 domestic super casual game makers on the list. The list of regular customers includes Cheetah Mobile, Solo X, Wedobest and so on.
In addition, Japan ranks second with 19 super casual game makers. In fact, super casual games have long since emerged in Japan and South Korea. However, unlike the situation in South Korea, Japan is not only the emergence of this category of games, but also a large number of manufacturers involved in the field of ultra-casual games.
It is worth noting that most of Japan’s ultra-leisure game makers only appeared when they counted the top 200 in Japan’s free list, which means that most of these vendors’ products only appear in Japan.
In the past month, for example, Japanese manufacturers who can squeeze into the top 100 of the US iOS game free list are only Geisha Tokyo, FTY, and Mark App, which are far lower than the number of Chinese manufacturers. One of the more representative ones is Geisha Tokyo, whose “Traffic Run” has been on the list for the last month and is ranked higher.
“Traffic Run”
As far as the table is concerned, the ultra-casual games in Asia seem to be on the rise. However, on the whole, in addition to the above representative regions, the distribution of manufacturers involved in ultra-casual games around the world is mainly in Europe and America.
Third, the strength of the rise, Europe and the United States is still a global learning model
Although the top two manufacturers are Asian countries, and the number of manufacturers belonging to the Asian region is not small, but from the perspective of the country’s distribution, the proportion of Europe and the United States in the table is the first. Excluding two manufacturers in the unknown, 13 of the 21 countries in the table belong to Europe and the United States.
Distribution of major manufacturers in Europe and America
The most outstanding performance in Europe and the United States is France. In addition to its quantitative advantages, the ultra-leisure game makers in the region are also excellent in quality.
The most representative one is the “one brother” Voodoo in the field of super casual games. Since 2016, it has released more than 15 top 20 games on the App Store global download list. Talking about super casual game manufacturers, many people will think of Voodoo in the first place.
Since the outbreak, Voodoo has maintained a strong momentum in the field of ultra-casual games. For example, in the global download list of super casual games released by SensorTower in July this year, “Aquapark.io” successfully won the Top1 position of the App Store download list, and the product gameplay is the .io.
Aquapark.io
In addition to Voodoo, there is oneFrench manufacturers have to mention, that is Ubisoft. Ubisoft, a PC and console game maker, has unexpectedly paid close attention to the ultra-casual game market.
As early as 2016, Ubisoft acquired Ketchapp. Not long ago, Ubisoft expanded its layout in the field of ultra-casual games and acquired 70% of Green Panda’s stock. Perhaps it has its own considerations, but the huge potential of the ultra-leisure game market is undoubtedly an important factor in the active layout of Ubisoft.
In addition, Vivendi’s Gameloft is also actively deploying ultra-casual game categories.
Besides France, other manufacturers in Europe and America are equally worthy of attention. For example, Lion Studios in the United States, Good Job Games in Turkey, and SayGames in Belarus.
The frequency of these manufacturers’ products is very high, and there are several products on the list at the same time. The performance of some products is also very eye-catching. For example, “Fun Race 3D” by Good Job Games, this parkour game takes up the position of Top1 in the global comprehensive download list of super casual games in July.
Fun Race 3D
In addition to product performance, in addition to Turkey’s Good Job Games has more eye-catching products, most of the products with better market performance are from European and American manufacturers. Take the recent Top10 list in the United States as an example, and exclude one manufacturer that is not a super-casual game. After eliminating the unknown of the two regions, five of the seven places belong to Europe and the United States.
In general, both the quantity and the quality, the current leading ultra-leisure game market is still European and American manufacturers. However, from the previous analysis, it can be seen that super casual games have emerged in the Asian region, and the number of Asian manufacturers is not small. Although the overall market performance of the products is not comparable to that of European and American manufacturers, the future development is worth looking forward to.
Fourth, the new direction of Chinese games to the sea?
At present, the domestic mobile game marketThe game is still dominated by medium to heavy games, and most of the manufacturers are committed to overseas medium and heavy game products.
Before the press release, the domestic iOS game list
But in recent years, the market trends of Chinese manufacturers, especially in Europe and the United States, super casual games have occupied an absolute advantage. At the same time, from the market performance of these products in Europe and the United States, the absorption capacity of ultra-casual games is very strong.
In terms of statistics on mobile games, although the number of Chinese manufacturers is still in the top of the table, combined with the overall domestic market, domestic manufacturers are paying more attention to the overseas super casual game market. Room for improvement. At the same time, in terms of product performance, the performance of domestic super casual games is relatively simple.
In the author’s view, in the face of the current situation of domestic games going to the middle and heavy games, combined with the development trend of the ultra-casual game market, the market may become the focus of the next domestic game manufacturers, but the opportunity and The risks coexist, and domestic manufacturers need to improve their internal strength in this field as soon as possible in order to cope with the global competition in the field of ultra-casual games.