Social never-ending.
Stranger social networking is always a new product.
The recently received “dim sum” is a social product for the post-00, with heterosexual matching as the main function. You can shoot a short video, choose a favorite piece of music as a BGM, and highlight some of your own “thoughts” on the video. If you don’t want to take a short video, you can upload multiple photos and a dynamic photo will be automatically generated.
Or, you can just enter a paragraph you want to be heard, enter a text you want to express, and the system will automatically match you with a dynamic photo. After the release, other users’ messages will be displayed in the form of a barrage on the user’s dynamic interface.
Opening the “Dim Sum” at first glance is quite a kind of “shake” + “fun”. A chat can be turned on when users like each other.
Founder An Mingwei believes that users’ information browsing habits have been upgraded to short videos, so people will be able to communicate and connect to short videos, especially for the more daring after the 00.
The short video platform of the vibrato class gives most users the feeling that – “after the cool, only lonely”, the most common message type is “exciting is someone else, I have nothing”, ordinary users are very It is difficult to establish a close relationship with content publishers on the platform.
And what the “dim sum” wants to do is to let the user connect to some people who can continue to get deep through the short video. In order to reduce invalid social and increase security, “Dim Sum” also added face recognition verification to try to eliminate fake users.
Before Dim Sum, the team created another light game called “Face” People’s instant video products. When An Mingwei was still in Baidu, he saw video social software such as Monkey. Rise, but because Baidu’s internal promotion is slow, he decided to start his own business.
“Face” registered users for more than half a yearAfter breaking a million, but also encountered a significant lack of growth. First of all, there is still a certain threshold for the form of instant video, so most users choose to play on weekends, which is destined that it will not be a daily-use product, so it is easy to be forgotten by users. Secondly, the form of multiplayer video is very demanding on the server, and it is very hard to burn money. Although the team has received tens of millions of yuan financing from the rightmost founder Li Jinbo and Qingsong Fund, it still feels “not able to do so”.
After careful thinking, in August 2018 the team decided to stop operating “face” and re-selected the “dim sum” direction. “Dim Sum” is about half a year on the line, registered users 30W+, mainly after 00 in the second, third and fourth tier cities, the average user usage time is 20 minutes, and the next day is about 60%.
In terms of user growth, the team built a team of more than 100 online students to conduct soft and wide video creation. More than 10,000 videos were released every day, and the average daily playback volume was 3 million to 5 million. This method greatly reduces the cost of getting customers compared to delivery.
Team, the founder An Mingwei used to be the product manager of Baidu Post Bar, participating in the short video business product and operation work; co-founder Huang Yiyuan’s early development engineer, worked at Baidu, Sony China Research Institute, LeTV Co-founder Chen Jinya, former Baidu senior development engineer; co-founder Ma Jide, former Baidu glutinous senior operations manager.