This is not the first time Zara has fallen into a similar public opinion storm.
Editor’s note: This article is from WeChat public account“LADYMAX” (ID:lmfashionnews), author Zhou Huining.
Zara’s stores in Hong Kong’s Harbour City and Pacific Place in Causeway Bay are suddenly closed on Monday
The old “shopping paradise” Hong Kong is facing a downturn in the retail environment. In addition to luxury brands, it has also spread to a wider audience.
According to the fashion business news, the Spanish fast fashion brand Zara’s stores in Hong Kong’s Harbour City and Queensway Plaza in Causeway Bay suddenly shut down on Monday and did not specify the specific reasons in the announcement. The announcement was presented to Zara’s parent company, the Inditex Group, and listed below, including Zara, Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterque, and quickly attracted a lot of attention on social media.
After the Zara branch of Times Square in Causeway Bay, a notice was posted saying that it was closed for one day yesterday
Some netizens believe that the reason why Zara Hong Kong Branch will allow this day to close the store and use the group to raise the announcement, means that some store management believes that they should bear some brand risks in the current period.
As events and public opinion intensified, Zara’s official Sina Weibo account quickly issued a statement at 10:00 last night denying support for the strike, and never made any relevant remarks or related actions, and stressed