Kangqi shares have completely evolved into financial technology companies
Editor’s note: This article is from WeChat public number “New Flow Finance” (ID: xinliucaijing), author Xiao Huizhen.
The loan super business is getting harder and harder.
In the first half of 2019, the performance of the well-known loan super “second white strip” operating entity Horgos Banner Information Technology Co., Ltd. (abbreviation: Qifa) was a significant decline last year.
The financial report of the flagship parent company Shanghai Kangnaite Qiji Intelligent Technology Group Co., Ltd. (abbreviation: Kangqi) shows that in the first half of this year, the business income of Qifa increased compared with the previous year’s 0.817 billion yuan. From 52.78% to 125 million yuan, the net profit fell 12.65% to 42.87 million yuan compared with 49,907,400 yuan in the same period last year.
In 2018, the performance of Qifa was still very bright. The annual operating income of the year was 425 million yuan and the net profit was 251 million yuan. At that time, the scale of such profits has exceeded the number of licenses such as China Post Consumer Finance. Consumer finance company.
Qifa is backed by the largest supplier of glasses in China, but in 2019, where Kangqi shares are more focused on financial technology business, it may be affected by the volatility of the mutual gold market. The performance is very abnormal.
Kangqi shares disclosed in the financial report that the Internet traffic value-added distribution business mainly publishes loan advertisements through online media cooperation, and individual users can register to provide relevant information and authorization.
After collecting information from the flagship, it will conduct aggregate analysis with other information purchased by external partners, improve customer risk portraits, and conduct risk judgment screening. The flag will distribute the value-added traffic to third-party partners (sincere service agencies or downstream agencies) multiple times. These third-party partner agencies then push the traffic to the lending institution, whereby the lending institution completes the credit service with Internet users who have personal lending service needs.
But this year, when the performance of China Post’s consumer finance and other licensees showed steady growth, the profit of the flag was down.
Recently, Xinliu Finance found that the second white bar has been unable to search for the application in major application markets.
Since this year, it has been difficult for customers to become a common problem in all kinds of mutual gold and gold elimination platforms.
For the loan supermarket, experienced the “714” profiteering era, the quality of users has declined, the licensed gold and banking institutions have gradually abandonedThis channel. On the one hand, loan supermarkets face the problem of non-compliance Party A. On the other hand, loan supermarkets also need external acquisition. The utilization channels include information flow advertising, application market, SMS marketing, and rejection of other loan products. Cash loan products also form a competitive relationship. Therefore, the loan supermarkets must break through the market and need to invest more costs to a certain extent.
Recently, the People’s Bank of China and the Banking Regulatory Commission jointly drafted the “Notice on Further Regulating Financial Marketing Propaganda” requirements: Strengthening the supervision of financial marketing propaganda activities of third-party organizations, not illegal or super To carry out financial marketing publicity within the scope, marketing or publicity of financial products or financial services shall not be conducted in a fraudulent or misleading manner, and the use of the Internet for improper financial marketing and publicity shall not be used.
Industry analysis, the “Notice” indicates that financial marketing propaganda will require qualifications, not any commercial entity can engage in, a large number of loan supermarkets use non-compliant methods to conduct marketing or face wash brand.
Cut down the main business and completely transform financial technology
In fact, the Kangqi shares selling glasses have completely “evolved” into a financial technology company. But unfortunately, in addition to the diversion business, Kangqi’s overall performance in the first half of 2019 is not optimistic.
The latest 2019 semi-annual report released by Kangqi shares shows that at the end of 2018, Kangqi shares sold glasses lenses related assets and liabilities. From 2019 onwards, the profit of the glasses business will no longer be included in the scope of the company’s consolidated statements.
In addition, Kangqi has also changed its business scope, removed glasses-related services, and added a number of services such as smart technology and technology development in the field of electronic products.
In the first half of 2019, the overall operating income of Kangqi shares was approximately 533 million yuan, a year-on-year decrease of 44%; the net profit attributable to shareholders of listed companies was approximately 39,790,500 yuan, down 60.17% year-on-year; attributable to shareholders of listed companies. After deducting non-recurring gains and losses, the net profit was about 220.43 million yuan, a year-on-year decrease of 74.09%.
The current main operating income of Kangqi shares comes from two parts: commodity mail order staging and Internet traffic value-added distribution business (ie, flag-making business).
The sales of goods in the first half of the year were 281 million yuan, a year-on-year decrease of 19.2%, and the operating cost was 85 million yuan, a decrease of 25.7% year-on-year;Internet traffic value-added distribution business in the first half of the year Revenue was 125 million yuan, an increase of 52.78% year-on-year, and operating costs were 74 million yuan, an increase of 273.11% year-on-year.
It is obvious that the Internet traffic value-added distribution service has become