This little thing about environmental protection can do more than just garbage sorting.
For contemporary consumers, the ever-changing technology has made all kinds of new materials no longer fresh, meat can be “artificial”, eggs can also be “plant-made”, and recently met a company. Mi Terro, they use T-shirts with discarded milk.
Mi Terro is an eco-friendly clothing brand made from waste milk. After taking the discarded milk from the milk farm, it is subjected to a series of steps such as fermentation, degreasing, alcoholization and protein removal to extract the protein material and then spun it into yarn. , according to a certain proportion and modal blend to become clothes. Mi Terro crowdfunded on the US crowdfunding site Kickstarter, completing $26,000 in crowdfunding in two hours, with supporters from more than 30 countries.
According to founder Robert Luo, milk-made clothes are softer, more elastic, and more breathable than ordinary cotton T-shirts. In addition, the protein material has a bacteriostatic effect and can better mediate the body’s temperature. In addition, T-shirts made of milk, like other clothes, can be washed normally.
Yarn made from milk
Because raw materials have milk, and the process is more complicated, it takes at least two and a half months from milk to finished products, because Mi Terro’s cost per piece of clothing is 2-3 times higher than that of fast fashion. About 4 T-shirts can be made. The retail price of a single piece of clothing is $59, and the price of the crowdfunding platform Kickstarter is around $41.
For consumers, because buying a T-shirt made of milk is not a mainstream consumer motivation, most of the users attracted by early brands are environmentalists; Robert mentioned that the company is also doing market education through content. For example, social media stories like Facebook also work with some non-profit organizations.
There is also a similar environmental copy on the T-shirts sold, such as “This tee is made from milk” (“T-shirt is made of milk”, “No more plastic in the sea”) )Wait. At present, Mi Terro has cooperated with Xiamen’s Chaozhou brand C99 in co-branding. It will be in late September and early October this year.Enter Chinese market.
T-shirt with the words “No more plastic in the sea”
Next, the team will make more products with milk. In addition to the T-shirts, underwear and backpacks that have already been launched, the company is still planning new products such as coats, scarves, slippers and socks. The collection of upstream raw materials, that is, waste milk, will also become the key. The company is currently negotiating agreements with some pastures, and will expand the collection of raw materials through distributors in the future.
In addition to milk, Mi Terro also collects other discarded raw materials to make products, such as making slippers with abandoned forums. For every product a consumer buys, the company will plant 10 trees and has planted nearly 3,000 trees. Robert said that the initial intention is to reduce waste, and ultimately hope to promote the renewable production of agriculture and make the whole process more environmentally friendly.