The speed of the VR offline entertainment market may be faster than we expected.
It was learned that Xingyi International Culture Media has obtained 10 million yuan of angel round financing, and the employer is Houde Qianhai and Wuxing Capital.
Xingyi was established at the end of 2017. It is a VR entertainment company. It cooperates with domestic and international high-quality entertainment content and IP parties to experience the venues under the floor. It is reported that Cyber Amuse, a large VR venue under Xingyi, will open in Beijing in a few months.
In the venue, Xingyi cooperated with VR ZONE, the downstream art entertainment brand of Bandai Nammun Palace, Japan, and introduced 13 VR experience games covering shooting, leisure, etc. Category. A multiplayer, stand-alone interactive VR game independently developed by Xingyi will also be available. The venue has been in preparation for 10 months and is located near Beijing Chaoyang Park, covering an area of 1,500 square meters. In addition to VR, there are supporting business modules such as catering and derivatives sales.
The speed of the VR offline entertainment market may be faster than we expected.
According to IDC data, the VR entertainment market will grow by 75% in 2019, accounting for more than 80% of the entire experiential offline entertainment revenue. According to , VR Experience Center is the core part of China’s VR market. It is estimated that the market scale of VR Experience Hall will reach 5.2 billion yuan in 2021, accounting for 7% of the entire VR market share. .
In addition to the overall trend, regarding the Chinese market expectations, Wang Yunlong, general manager of Xingyi, mentioned a data. During the Chian Joy in Shanghai, a VR game of VR ZONE has the highest daily usage frequency of more than 60 times in Japan. China is 2.8 times that of Japan and has reached 168 times.
Behind this data, there are several interesting questions that are reflected. First, the enthusiasm of Chinese consumers for VR is beyond expectations. Second, Japan’s VR offline entertainment industry, content and cooperation with well-known IP, naturally close the relationship with consumers. Third, in the content experience and service process, the Japanese team has a lot of experience to learn from.
It is understood that VR ZONE stores an average of 800,000 customers per year in Japanese stores. The accumulated experience of the work system, service process and high-frequency games from the crowd base will also be exported to the upcoming opening. Cyber Amuse and VR ZONE Beijing.
In addition to offline operations, Xingyi is also adding