You just need to know, no matter what Chrome
No matter how good, Google is a company that sells advertising.
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Editor’s note: The browser is the gateway to the web and has always been a battleground for the military. Before Microsoft used its own operating system advantage to climb to the peak position, but then it was first because of the anti-monopoly, and then was overtaken by a number of emerging browsers because of backward technology. But the best one is undoubtedly Google’s Chrome. Chrome, which has been completely innovated, not only now has a 70% market share, but other browsers now use the same kernel. Is this a good thing? Blair Reeves thinks it is not, and gives the look of the ideal browser in mind. The original title is: The Browser Monopoly
Extended reading:
How does Google Chrome eat into the Internet?
Cryptographic Expert: Why am I no longer using Chrome?
There is only one big technology monopoly that I really worry about. This monopoly is not Amazon, Facebook or Apple. Although these companies have great advantages in their respective fields and act in an anti-competitive manner, it is their due diligence to take regulatory remedies. But I suspect that the biggest technology monopoly may be one of the most common things in the modern Internet experience: your web browser, and its most likely source, Google.
Since the end of 2012, Google Chrome has been the number one web browser in the world, and the popularity is from this section.Climb:
But the key is that Google’s control of the browser market goes far beyond Chrome itself. Google is also the owner and developer of Chromium, a free open source web browser that is now not only the Opera browser, but also the underlying code provider for Edge, the successor to Microsoft’s criticized Internet Explorer. (and other twenty browsers you might not care about.)
In short, Google, the world’s largest advertiser and personal data manager, can now control most of the world’s Internet portals. I don’t think this is a good thing.
Why is Chrome born?
The purpose of conceiving and developing Google Chrome is quite straightforward: advertising. Google calls it “promoting innovation on the web,” and to be fair, Chrome does offer a number of elegant new features (such as catering to porn “stealth mode”, multi-threaded memory modifications, tabs, etc.). But what Google is really doing is laying the groundwork for providing a variety of new online ad formats, such as video, and sophisticated Javascript, which helps to track and locate users more effectively. The former creates new, more profitable advertising products that Google (and others) can sell; the latter provides advertisers and marketers with new tools to convince their companies of the ROI of these ads. It’s true that customers are overwhelmed by newspapers or other forms of spending on digital advertising.
In other words, this is a win-win for Google.
If you work on web development like me, you know that today’s web development and Javascript ecosystems are much more complicated than in the past. There are now about a billion different Javascript frameworks. Facebook runs Javascript uncompressed with 7MB; Gmail also has about 4MB. The site is much more interactive, but if you don’t have a new phone at hand, the performance cost will be high. In the battle for the attention of users, everyone is launching a comprehensive arms race around the introduction of a new Javascript trick based on the Chrome V8 engine – all aimed at promoting advertising impressions.
Product/user misplacement
In the Internet-TV era, I lament that modern networks are moving toward passive consumption of “content” rather than others. But we should also lament that user privacy and security are gradually being sacrificed. While examples of how the web of extreme eager advertising can easily track, record, and utilize personal data can be found everywhere, for most people, the harm is hard to understand and extremely opaque.
But the demand for products is exploding. For example, advertising interception has been very hot in recent years. I changed my mind earlier this year, let me tell you, I will never go back to the past. Ad blocking is both efficient and simple, and is a significant improvement to the entire online experience, and its widespread adoption is easy to prove. Another example is the password. The password was born in the 1980s and is definitely the minimum common divisor of the verification system. Password managers like LastPass and 1Password are powerful, secure and reliable alternatives that can reside directly in the browser and bring a huge concept to personal security. (Really, if you haven’t used the password manager yet, don’t read it, hurry up and get it. I’m personally a very happy LastPass customer.) But these basic tools are not standard features in the browser. It’s incredible.
That is, unless you remember the classic Internet adage, otherwise: Dear users, you are not a customer. You are the product.
Product selections like this can be traced directly to the web browser who provided the largest share, and why they did it. Fundamentally, Google does advertising, so they are absolutely not interested in limiting ad impressions or preventing you from sharing personal data. I suspect this is also the main reason for their indifference to the password manager function, although this is still an open question. *
*Notes – I don’t think corporate responsibility is really the root cause. According to the way the existing password manager works, even if it is attacked by a hacker, the supplier’s responsibility is small. They don’t hold any passwords!
Browser is the new operating system
Because I work on SaaS (especially enterprise SaaS), I am very interested in how the browser supports the software that runs on it. Observing that the browser is a new operating system running, I am far from being the first person. The widespread adoption of browser-based tools has made the use of PCs and Macs in most companies now largely a personal choice, which is why the entire SaaS industry is working.
Anyone working on SaaS will tell you that QA and testing on all available browsers is a painful thing. As a product manager, when I put the hammer up