The capital of Qingdao Textbook Culture Society is 18.35 million yen. The main customers include Jinze, Osaka Plastic Model, DYMO, Donghai Model, BUNKA, and Miyazawa Model.
Editor’s note: This article is from WeChat public account “Sanwen Entertainment” (ID: hi3wyu ), author Wind.
The capital of Qingdao Textbook Culture Society is 18.35 million yen. The main customers include Inzawa, Osaka Plastic Model, DYMO, Donghae Model, BUNKA, and Miyazawa Model.
As of September 4th, the number of crowdfunding authorities authorized by “Which” has exceeded 27,000, and the amount exceeded 12 million yuan.
To some extent, this shows that the Chinese audience already has the cognition and habit of spending on rival derivatives. The adult tide play market has also achieved good development in recent years.
Based on this, Sanwen Entertainment has launched a series of “model game industry illustrations” to introduce some overseas companies with successful business models and products.
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This week, we talk about companies that are older than Shouwu’s qualifications, Qingdao Culture Textbooks.
Qingdao Textbook Culture Society (hereinafter referred to as “Qingdao Society”), from the name, will be considered by many to sell textbooks. In fact, Qingdao Society did indeed sell textbooks at first, but this textbook is not a textbook, but a model airplane. These textbooks are used in aviation courses. The model toy sold by Qingdao was also started only after the company operated for decades.
Qingdao has changed its logo four times since 1961. It can also be seen from the company logo that it has a long history.
Next, let us know the Qingdao play club from the history of Qingdao.
Extended from aircraft models to various modes of play
The history of Qingdao Society can be traced back to 1924. The pilot Qingdao Jiro established the Qingdao Aircraft Research Institute. Then in 1935, the “Qingdao Model Aircraft” model factory was established. Its business is mainly to produce model aircraft teaching materials.
In 1950, the model factory began to sell model airplanes. In 1961, a limited company was established, named “Limited Club Qingdao Cultural Textbook Society.”
In the 1960s, plastic models began to flourish, and many manufacturers began to enter the market. Of course, this also included Qingdao. In 1961, Qingdao Society began to officially develop plastic model toys. The first plastic model toy they sold was ”
Speedboat·Bluebird
“
Speedboat·Bluebird
Since 1962, Qingdao has launched a model of the British science fiction puppet drama “Supercar” Goods, as well as machine models that appear in other popular works. The moon landing model toy that Qingdao Institute launched in 1969
Apollo series
“It also set a sales record and won the advanced award of the 4th Model Award. Qingdao Society launched in 1971”
WATER LINE series
“The model of the ship’s waterline above 1:700 is also a long-lived model series that has been sold.
WATER LINE series “British Navy Heavy Cruiser Exeter” released in December 2018
In 1974, Qingdao’s special drama series “Super Robot Mach Baron” appeared in the robot, and the “fit series” was sold as a selling point, and this combination series robot became a hot sale at that time. commodity. In addition, Qingdao Society also launched in the 1970s.
Dekotora
“The abbreviation for decoration truck, which is to decorate large trucks into various styles,” the “Super Car Series”, the “Western Police Series”, and “The Tuned Car Series” modeled on high-performance sports cars. Toys have a good sales, and have brought huge contributions to Qingdao.
1/32 Value DekotoraVol.34 Second Generation Miao Pills (Large Frozen Car)
In the 1980s, the industry was at the GK Dawn, Qingdao In the 84 years to enter the GK market. They have successively released the resin-shaped humanoid GK of “Mei Xue” and “Three Eyes of Cat Eyes”. Subsequently, the special brand “Argonaut” was established to create the Soft Vinyl humanoid GK for the roles of “Mechanical Men” and “Terminator”. In 1989, Qingdao Society was changed from Co., Ltd. to Co., Ltd.
Miyuki” Wakamatsu Miyuki GK
Three Shizuoka models in the Shizuoka model
According to the official website, the capital of Qingdao Society is 18.35 million yen. The main customers include Jinze, Osaka Plastic Model, DYMO, Donghai Model, BUNKA. Miyazawa model. At present, there are three main businesses of Qingdao Society:
-
Planning, manufacturing, selling plastic models, toys of interest, etc.
-
Planning, manufacturing, selling textbooks, teaching aids, baby groceries, etc.
-
OEMOng>
In addition to Japan’s “AOSHIMA Work” and “AOSHIMA BK”, the subsidiaries of Qingdao Society also have offices in Dongguan, Guangdong, China.
The plastic model of Qingdao Society is basically produced in China. Specifically, Qingdao Co., Ltd. commissioned a cooperative factory in Guangdong to manufacture metal molds for plastic models. After the completion, the molds will be sent to Japan, and then the cooperative factories in Shizuoka Prefecture will be established. To be responsible for the formation of the model parts.
However, in order to reduce the manufacturing cost, in September of the 13th, Qingdao has sent the mold of the motorcycle model kept in its own warehouse to the Chinese cooperative factory, and wanted to hand over the forming and packing of the parts. The Chinese factory is responsible. Qingdao’s goal is to put all of its model production work in China in 2015, aiming to reduce manufacturing costs by 20% and expand its products overseas.
Qingdao is established in Shizuoka Prefecture, and Shizuoka Prefecture is a famous model capital of Japan. Every year Shizuoka will hold ”
Shizuoka Hobby Show
“This is an exhibition featuring plastic models, remote control models, railway models and other molded products.
Shizuoka Model Teaching Materials Cooperative Union
(Japanese: Shizuoka model textbook collaborative combination) was held in 1959.
Shizuoka Model Sandasha (Qingdao, Tamiya, Hasegawa)
The current members of the Shizuoka Model Teaching Materials Cooperative Union have
青岛社
,
Tamiya (TAMIYA)
,
HASEGAWA
These three companies are well-known in the model world, and the size of the pavilion from the Hobby Show in Shizuoka can also be seen.
The 58th Shizuoka Hobby Show North Exhibition Hall (Zuo Tiangong, Upper Right Hasegawa)
ThisIn addition, the WATER LINE series mentioned above was also jointly developed by the three companies, and it can be seen that they have a close relationship.
In fact, Shizuoka also has a name called ”
Imai Science Co., Ltd.
The old model company was founded in 1954. In 1969, Imai Science sold its own factory and many product molds to Bandai due to poor management, and in 1971, Bandai created assets and talents based on Imai Science. Subsidiary “Banda Model”, which also laid the foundation for the later Gundam model business.
The operation of Imai Science was not smooth, and it was finally dissolved in 2002. The remaining plastic model molds were acquired by Qingdao Society, and Qingdao Society continued to sell the products of Imai Science. Some of the molds were modified by Qingdao to produce other goods.
Complete manufacturing, then sales.
Qingdao has adopted online and offline dual-channel sales. There are no specialty stores under Qingdao Online, all of which are sold to other toy stores. On the line, the official store is operated on Yahoo Shopping in Japan.
Qingdao’s Japan Yahoo Shopping Network
It’s worth mentioning that Qingdao is also doing agency business, which introduced Hong Kong in 2009. Toy manufacturer
HAPPY WELL
Manufactured deformation robot series”
ROADBOT
“Sales. From February 2010 to December 2014, Qingdao Society as a Hong Kong model maker
Villon Model
Agents selling their plastic models.
The focus is on the sea, land and air model
Qingdao’s product coverage is relatively wide, from
Plastic model
,
Mini car
,
Remote control car
,
Alloy model
And then
Human shape toy
with
Grocery
It can be said that the category is very rich. However, the focus of QingdaoStill on the model toys, although they also developed the humanoid toys that have been painted, but because of the late start, there is still a big gap between the well-made ALTER, Max Factory and other manufacturers.
At present, there are 6 brands promoted by the Qingdao community.
AOSHIMA
,
SKYNET
,
DISM
,
MIRACLE HOUSE
,
FunnyKnights
,
4D VISION
.
-
AOSHIMA is a brand that makes cars, ships, airplanes, and machines that appear in cartoons and special films into plastic models.
-
SKYNET is a brand that introduces remote control model toys and some character groceries.
-
DISM is a brand of mini-cars for die-casting.
-
MIRACLE HOUSE is a model brand of finished metal products.
-
Funny Knights is a humanoid toy brand.
-
4D VISION is a simple assembled three-dimensional puzzle brand. The main purpose is to learn from music and learn various structures such as human anatomy, animal anatomy and aerospace equipment with simple assembly.
4D VISION Human Anatomy Model Whole Body Anatomy Skeleton Model
Here we focus on the Funny Knights painted humanoid toy series. Qingdao Society started to create this brand in 2007, and the IP involved in the brand has
Fleet collection,
Sword Art Online
,
The voice of Canglan Steel
,
MACROSSΔ
,
Fate
,
Erogan A teacher
Wait.
Because the brand started late, there are not many products launched. Despite this, it is not an easy task to make a name for itself in the humanoid toy world. We can see the Qingdao Society at the annual Wonder Festival.
However, Qingdao’s humanoid toys are not satisfactory on the Internet. The most popular users are the humanoid expression design and the low quality of workmanship. It can be said that the space for the promotion of humanoid toys in Qingdao is still very large.
Erogan A teacher 1/7 and spring gauze
Since the firefighting girl series launched by Shouya in 2015, Qingdao also wanted to make a similar “mecha + girl” humanoid toy. So launched in 2017″
ACKS
“The series (full name AOSHIMA CHARACTER KIT SELECTION), the biggest feature of this series is that the character is highly movable and can easily replace parts with characters.
In addition, this series is not only a girl, but also includes robots, monsters and so on. The characters of the girls are all from the body of the original cartoon “MACROSSΔ”, which is the body of the body. And they are also known as
VF Girl
.
VFG MACROSSΔ VF-31J Siegfried Ver.1.3
Aside from the humanoid toy, the model car and model ship of Qingdao Such products are very popular with the core players, these models haveDecades of experience in development and production, and the exquisite workmanship of the products, can also stimulate the player’s desire to collect.
Qingdao News SUPER CAR Series
Qingdao’s mini-car model has laid a good reputation in the core player group, how to make other toys in the human form To improve quality is the direction that Qingdao Society should work hard.