Large-scale social beating scene
Editor’s note: This article is from WeChat public account “Fairy JUMP” (ID: xrtiaotiao), the author is half-Feng Xianren.
1
When I looked at the backstage in the past two days, I found that a few friends asked me if I could join Ruixing Coffee and make money.
I was very confused at the time, because as far as I know, Ruixun Coffee has never been open to join. All the people who hang on the Internet with the banner of Ruixing Coffee are all kinds of sand sculpture scammers, which may be Duan Xing Coffee.
After I asked, I was not talking about Ruixing Coffee. It was a brand-new independent of the growing deer tea in the financial report. I was recruiting partners from all over the world and asked if I could join or not.
I am very sad to see, really.
Loss I have repeatedly praised Ruixing as the most powerful national brand. Because I have never cut the domestic leeks, I have been doing money from abroad to subsidize everyone to drink coffee, and take the public welfare route.
I didn’t expect that Ruisheng, who had a big eyebrow and a big eye, actually started a small deer tea and now began recruiting partners in China.
I feel that I was slap in the face.
Do not talk about Ruixing and Xiaolu tea, just look at milk tea to join this Industry, I think I think that people who have a little bit of eyesight or judgment will not join the bottomless pit of milk tea in 2019.
As a person who has participated in the financing of many tea companies and supply chain companies, I would like to say that almost all milk teas are currently joined, which is pit for most ordinary people.
90% of these people who joined the milk tea are losing money, and the remaining 10% are basically barely able to maintain the money. In addition to the tea merchants, only a few people with their own stores can still earn one. Little by little.
If it is 2014, then tea is still a field worth playing.
But now it is 2019, saying that this industry is bloody and feels too conservative.
The status quo of this industry can be called the Mediterranean.
Not only is it bottomless, but everyone who joins the milk tea will eventually become a Mediterranean.
2
Don’t say the industry first, I want to ask the people who want to join the tea shop first 3 soul problems. If your answer is yes, it is recommended to directly pull all the sales that let you join.
Otherwise, you definitely have milk tea in your head, or the kind that is thickened.
Question 1, have you worked at a tea shop?
This question is actually a combination of multiple issues, how much you know about the tea industry.
Do you know the crowds? Do you know the changes in shop turnover in the past 3 years?
Do you know the true cost of raw materials and the ROI relationship between marketing costs and selling prices?
Do you know how to streamline management staff so that they don’t smash JB or even steal money?
Do you know how many pages of the standard SOP for milk tea, how to catch it?
Do you know what the cost of shipping and take-away platforms is if you send them out?
If you listen very awkwardly, then don’t come to the head, milk tea industry, the layman will die very badly.
Question 2, do you have resources in the store? ?
This question is essentially asking whether the cost of your tea shop is controllable. Milk tea is a highly geographically-oriented industry. Don’t think about the wine in this age. The location of the tea shop is not the center of the crowd. If you don’t, you don’t have to open it.
The number of tea shops that died in each corner was countless.
If it is the center, can you guarantee to take this land?
Note that the premise of taking it is at a reasonable cost. If the cost is out of control, then it does not make sense to take this piece of land.
If you can’t, you still don’t come. This threshold is so high that you can get an egg.
Question 3, how much can you burn? Don’t feel bad?
This question is essentially asking about your ability to resist risk.
I believe that everyone is not doing business to lose money, but because of this, I have to leave room for myself because of business.>
The brainwashing of training fees and training is not mentioned. I call this set of three axe.
When you have experienced a three-axle, you need to have a shop address.
This is a test of your ability to take a store. Every city, even a county, has a good location for people who have a lot of traffic. Don’t think about finding a cheap place.
The three most important elements of a tea shop, location, location, or location, even if you plan to take a takeaway, you must choose a nearby school or CBD.
The unifying feature of these locations is expensive.
A good location, rents from 1 to 50,000 a month are normal, not to mention the requirements of many franchise brands and store areas. The final cost must be out of control.
If you can’t afford so much money for a while, don’t be afraid, you can have a lot of cooperative financial institutions to provide you with loan support, up to 36 months, sign the word, let’s do it together. Big things.
When you find a location and you have spent a lot of money, you have to start renovation.
Renovation is an important means for manufacturers to earn your money. Manufacturers generally provide uniform materials and designs. This price is at least double the price of the market, but your initial cost has already been invested, and there is a margin. You want to bite your teeth and endure it. As long as the store is open, you are not afraid to make it back.
The manufacturer is eating this kind of psychology that is afraid of sunk costs. After all kinds of swords, swords, axes, hooks and forks are waiting for you.
Slow down, life is still growing, who can make you want to open a tea shop.
Now the leek is not easy to find, catching one and cutting it to death.
Don’t forget that you can also stage it here, as long as you are willing to pay your debts, nothing can stop you from being cut.
5
When your shop is renovated, you need to recruit people. At this time, the manufacturer has come out again.
Some brands are joining