The platform side or the film side will enhance the actor’s C-side realization, but also have the intention to hit the audience outside the star-catching girl.
Editor’s note: This article is from WeChat public number “Marketing Entertainment Sauce” (ID: marketingyuzijiang), author Shi Ering Feihong. Authorized to reprint.
“I want the KK team with the same sweater, the official blog is fast Kang Kang”
“When there is a light and a jealousy, there is a jade, when is Wei Ying’s pendant arranged?”
“Looking at “Chang’an Twelve Hours”, planting a cloisonné necklace, the workmanship is also very good.”
As the demand for collections by urban groups grows day by day, the development and sale of derivatives is a routine process in various industry chains. The episodes that are an important part of the entertainment industry are no exception. Recently, “Chen Qing Ling”, “Xiao Huan Xi”, “Chang’an Twelve Hours”, “Dear Devotion” and other hit dramas have spotted the derivatives market, and successively developed a series of peripheral products to fill the audience to chase. Happy time of the play.
The appearance around the series is not unusual. From the earliest rescue of the print shop’s “Huizhugege”, a series of simple printed products such as washbasins and posters, followed by “The Legend of the Sword and the Chivalrous Man” , “Palace Lock Heart Jade” and other popular dramas such as postcard sets, photo books, pendants and other peripherals, and then a few years ago began to have officially operated mobile phone cases, pillows……
Today, the shape around the episode is clearly more advanced, and is no longer limited to the basic operations of printing character photos in different merchandise. Judging from this year’s big drama derivatives, today’s drama collections are not only rich in style, but also the elements are more closely related to the plot or story background. The apparel and cultural and creative drama derivatives are gradually launched into the market.
It is obvious that the platform side or the film side will enhance the actor’s C-side realization, and there are also intentions to hit the audience outside the star-catching girl. Currently in the Chinese market, most mainstream drama audiences have no habit of spending on derivatives. Will the derivative market really be a good business?
Blue forgot the same amount of wiping, “Little Joy” wrong title, “宸汐缘” national style plate, Derivatives from the plot “going out”
Wei Wuzhen, Blue Forgot Machine Price 28