Whoever can seize the high ground first, whoever has the right to speak.
Editor’s note: This article is from WeChat public account “Entertainment Unicorn” (ID: yuledujiaoshou)< / a>, author: Zhou Rui.
There are a lot of keywords around Netflix: ambition, Venice film festival, user decline, streaming market crisis, Chinese drama… From these tag words, the public may be able to sort out Netflix a little bit today. Situation: Disney, Amazon and other giants have begun to hunt, movies and overseas dramas have become Netflix “escape”.
Now come to understand the story background. At the end of August, Netflix announced the broadcast date of three Chinese-language self-produced dramas. The three works were the suspense drama “Nowhere Man”, which was launched on October 31; the love idol drama “The Road” (Triad Princess), on December 6th; and The Ghost Bride (also known as “Ghost Bride”) on the theme of horror and thriller, online time in January 2020.
(“Sinner”)
The public quickly read more information from the news than the project itself. On the one hand, Netflix’s homemade content is more diversified. On the other hand, this is undoubtedly Netflix’s further layout for overseas markets, especially the Chinese market. . And why is this happening? It is not difficult for the public to think of Disney’s various IP derivative dramas, movies, classic restarts and other package projects announced at the D23 Expo. These projects will almost all appear on the streaming media Disney+, and Disney+ will be in two months. It will be officially launched in North America, and Disney’s copyrighted content on Netflix will be withdrawn after the contract expires.
This is a figurative signal that the giants have been battling the North American streaming market and the market competition facing Netflix is gradually increasing. How to buffer this resource for the crisis, open up new markets is the main way. Netflix’s layout of overseas markets is clearly not starting now, but