On the eve of the Consumer Electronics Show (IFA) in Berlin, Nokia introduced 3 new feature phones, including One has also adopted the classic clamshell style.

Starting with the cheapest products, the Nokia 110 is a very traditional feature machine. The T9 keyboard is equipped with a 3-inch screen, a rear camera and a 3.5mm headphone jack, and a removable battery.

System, in addition to basic functions such as texting and texting, the machine also has a built-in music player, FM radio, and snake game. The price is about 120 yuan.

Second is Nokia 2720, this is the most special one of Nokia’s 3 new machines, because it uses the flip phone shape rarely seen on the market, the overall style is also very elegant, but the fuselage is still used. Plastic material, available in black and white.

The Nokia 2720 uses Nokia’s custom KaiOS system, and the usage scene is more than just 110. Like WhatsApp, Facebook and even Google Maps and YouTube videos are included in the support list, you can even use Google Assistant to implement voice. control. It has a standby time of 27 days and is priced at around 705 yuan.

The last one is the Nokia 800, and the official emphasizes that it has reached a new level of “durability.” Thanks to a more rugged enclosure, the unit supports IP68 waterproof and dustproof and up to 2m drop protection, even MIL-STD-810G military certification.

With a tough styling and camouflage finish, and a 43-day standby period, the 800 is more suitable for field adventures and users of some special communication needs, and the price is about 860 yuan.

▲ This Nokia also launched two Android One phones.

In the opinion of most people, functional machine products are still in use in 2019, and it seems to be somewhat out of tune with the mainstream society. But according to Nokia’s executives, they currently sell more functional devices than smartphones, and the development and parts of the functional machines are relatively simple, and the final price can be lower than the smartphone.

Per Ekman, Chief Commercial Officer, HMD, Nokia’s mobile phone brand just say:

“We believe that feature phones are still valuable, even if the market share of feature phones is declining.