While refueling, there is also No. 98 coffee, and “Petroleum” coffee is on the rise.
Editor’s note: This article is from WeChat public account “Sprout NewSeed” (ID :pelink), author charlotte.
NewsNewSeed (WeChat ID:pelink) learned that recently, Sinopec has officially released a brand new “Easy Coffee”, the first batch of Yijie coffee shop will be synchronized in 9 Sinopec gas stations in Suzhou Opening.
At the same time, the first EasyJet coffee image store also held an unveiling ceremony at Xinghu Street in Suzhou, adopting the innovative new retail model of “delivery + store consumption”. This also means that China’s gas station coffee is officially available, and “Petroleum” coffee is also emerging.
Sinopec cross-border, join hands with coffee
While refueling, there is also coffee No. 98.
EJ coffee is a brand new self-owned coffee brand launched by Sinopec Yijie Group based on the new retail concept. Sinopec said that under the fast-decision, fast-delivery gas station consumption scenario, coffee, a special category of products, can effectively stimulate the consumer demand of the car, satisfying the consumer’s consumption scene in the car space, coffee Special category products provide more possibilities for Sinopec gas station non-oil business.
It is reported that Yijie Coffee has created three series of different positioning products, namely 92# (black and white coffee), 95# (fashion special drink), 98# (fine series), which is compatible with Sinopec gas station scene. In addition to the classic coffee category, Yijie Coffee also creatively combines “Tibetan Zhuoma Spring Natural Glacier Drinking Water” with “Gansu Tianshui Huaniu Apple” to produce “Apple Iced Coffee”.
Into the small program, you can see that “Easy Coffee” has 15 coffee, tea and fruit drinks, and the price ranges from 12 yuan to 28 yuan. In addition to consumer spending at the store, consumers can also place orders through the EasyJet coffee program and support delivery within 2 km.
News NewSeed is based on incomplete statistics on online public information. Domestic Internet coffee startups have raised nearly 2 billion yuan in recent years, and about 30 VC/PEs are involved behind them.
With the previous cultivation of Ruixing and even coffee, the Chinese coffee market is in a long-term incremental outbreak. Convenience store coffee is also particularly prominent, the data shows that the whole family of hackers has achieved double sales growth for four consecutive years, the goal is to sell 100 million cups in FY 2019.
Anxin Securities analysts believe that China’s coffee market has entered a period of high growth, and the future industry space is mainly due to the release of consumer demand. The per capita consumption cup has 150% growth in the next five years. Convenience store coffee has the natural geographical advantage or become the main competitor of coffee new retail.
A cup of coffee business, the market is very lively. Whether the domestic or foreign coffee market is full of smoke, the prelude to the trillion war is only beginning.
Squid like the sardine fish tank, every change in the coffee industry will bring different impacts and new vitality to the whole industry. With the inflow of fresh blood, the forces of all parties competed, and now the domestic coffee market pattern has once again ushered in change.