The development of residents’ tourism habits, coupled with the second-child policy, promoted the rapid development of the parent-child travel market.
文 | Daily Business Collection
New report: online parent-child travel market size of 500 billion, users are not sensitive to price
The development of residents’ travel habits, coupled with the help of the second child policy, promotes the rapid development of the parent-child travel market. According to Analyst’s “Overview of China’s Online Parent-child Travel Market”, the size of China’s parent-child travel market has exceeded 100 billion in 2018, and will grow steadily at an annual growth rate of 60% in the future. It is expected to reach a market scale of 500 billion yuan in 2020. .
From the consumption dimension, online parent-child users have a strong overall spending power, and users with medium and high spending power account for over 80%. The price sensitivity of users to parent-child products is gradually reduced, focusing on the safety, health and quality of products; secondly, the degree of interest of children, children’s right to speak in tourism decision-making is gradually increasing.
Because children of different ages have different interests, their choices for family travel products are different. Natural scenery meets…
Editor’s comment: According to the report data, the current online parent-child users are mainly distributed in the first-tier cities, but the second- and third-tier cities users…
This article is from the paid section “Daily Business Featured” – September 5
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