“Ding Lei is a person who knows where the money is, and has a strong inner heart that the outside world can’t imagine.”
Editor’s note: This article is from WeChat public number ” blue hole Business “(ID: value_creation) , author: Jiao Lisha.
No one knows what Ding Lei has experienced in the past month.
But after a wave of twists and turns, the boots finally landed. In the early morning of September 6, 2019, NetEase and Alibaba jointly announced that Alibaba Group will acquire Netease’s cross-border e-commerce platform koala for US$2 billion. At the same time, Alibaba led the investment of Netease Music’s new financing of 700 million US dollars.
The two key points worthy of attention are that the koala brand will continue to operate independently, and Netease still enjoys the absolute controlling interest in Netease Cloud Music. NetEase official explained to Tiger Sniff: “The two investments are independent of each other and are not preconditions for each other.”
Netease official said to the “Blue Hole Business” that the koala brand will not be renamed. In the future, it will operate in parallel with Tmall International and implement dual-brand operation. The new CEO of Koala will be concurrently served by Liu Peng (flower name: Owen), general manager of Tmall Import and Export Business Unit. At the same time, it is revealed that the new office of Koala is in the Alibaba Riverside Park. “Across the road, you can get through a zebra crossing.”
“This is in line with Netease’s strategic choice in the new era, which is conducive to the long-term development of all parties.” Netease CEO Ding Lei said.
The transaction rumor began on August 15 and reached its climax on August 20th, at the sunset on September 6. On the afternoon of August 20th, a conference was held at the Netease headquarters in Hangzhou. The level of participants was above the director level and no mobile phones were allowed. It is precisely at this meeting that Ding Lei once said that the koala will continue to operate independently.
After ten days of negotiation wheel battles, it is also a time to witness Ding Lei’s ability to trade.
Ding Lei, the trader, is a little childish, and a baby face often laughs. He has a lot of interesting stories with his own sub-attributes. People who have read the paragraph often smiled, neglecting Ding Lei’s business vision and mobility, forgetting that he reached the top of China’s richest man at the age of 32, and even underestimated this “invisible champion”.
At this moment, it may be appropriate to look at Ding Lei’s “Essence of Everlasting”. He believes in the theory in the book – can beat the competitor because he keeps asking himself:Self-improvement, making tomorrow better than today;Foresighted companies often don’t have great ideas from the start, but they must have core values and beyond money. Mission.
Practicing the foundation of the industry, Ding Lei never pursued the wind in the 22 years of entrepreneurship, and did not rely too much on dividends. The products follow the ingenuity and strive to follow the trend and do the right thing at the right time.
The decision to sell koala is like Ding Lei, who resolutely resigned from the Ningbo Telecom Bureau more than 20 years ago. As Ding Lei’s former entrepreneurial partner commented: “Ding Lei is a person who knows where the money is, and has a strong heart that the outside world can’t imagine.”
The Tao Te Ching says that “the good is the water,” and the water is shaped by the shape. Perhaps a few years later, even a dozen years later, it will prove that for Ding Lei and NetEase, this is a smart choice.
Smart Trading
Ding Lei’s decision is traceable.
The NetEase koala on the line in early 2015 was excellent. In less than two years, it won the largest market share in the cross-border e-commerce industry and won the blitzkrieg in cross-border areas.
At the 2017 Double 11 Business Conference, Netease Koala CEO Zhang Lei announced: “We have won the industry’s market share first.” The voice just turned red. “Nobody knows about this process, what we paid.”
Public information shows that NetEase Koala has a solid self-operated supply chain, with more than 9,000 brands from more than 80 countries in the world entering China through Netease Koala. According to NetEase’s financial report, in 2018 alone, the net income of e-commerce business was 19.2 billion yuan, accounting for nearly 30% of Netease’s revenue.
Although Netease Koala has made a great contribution, even once Netease One of the growth engines, but as a business that is destined to expand its scale, high investment, and long-term return, cross-border e-commerce is a double-edged sword of Netease.
Review NeteaseHistory,22YearAlways steadily,e-commerce industry“burning money for size