Is it really so difficult for a star to open a restaurant?
Editor’s note: This article is from “First Financial Business Data Center”, author of Bamboo; Authorized release.
“I don’t want you to think, I want me to think.” This brainwashing “bright words” has become the hottest slogan this summer.
A broadcast of “Chinese Restaurant 3” allowed the audience to see Huang Xiaoming’s “overbearing presidential” restaurant management method. “Mingxue” came into being, netizens have spit, there is such a store manager, the restaurant is not “bankrupt” is not bad.
In the variety show, he is a shopped manager. In real life, he is the boss and investor of 48 companies, and is also a veritable “overbearing president.” In the DT Finance “800 stars out of 2,800 companies, the money is really so good? In the article, Xiao Bian found that among all the stars of the company, Huang Xiaoming ranked second, second only to Hu Haiquan, who owns 57 companies. Just for the catering industry, Huang Xiaoming has already made three investments, and all the hot pot and tea shop have tried.
As a “shop Huang”, what is his catering business in real life? With such doubts, let us take a look at the food and beverage business of “Big General” Huang Xiaoming.
In the catering industry, Huang Xiaoming’s “hegemony” is not up.
According to the public data of Tianyanchao, Huang Xiaoming participated in the operation of Lucai, hot pot and tea shop before and after. As a Shandong man, he invested 500,000 yuan in a Luxiang store named Liangyou Mingdu in 2011, and has not divested. The hot and sizzling hot pot and the brewing tea, Huang Xiaoming are the catering brands set up as directors, and they are the real “boss”.
About these two stores, the business process is also a big ups and downs. The hot nickname is the hot pot brand jointly founded by Huang Xiaoming, Li Bingbing and Ren Quan. It has quickly opened in more than ten cities including Tianjin, Shanghai, Nanjing and Shenzhen. He Wei, Jing Boran and Huang Wei have also invested in shares.
In less than a year, the news of bad business was reported, and major cities closed stores. Today, in the public comment, only the stores in Beijing, Nanjing and Datong are still operating. Huang Xiaoming and his star partners also withdrew from the ranks of shareholders after two years of establishment in the hot pot restaurant.
The hot pot is not hot, and Huang Xiaoming has turned his attention to low-cost milk tea. As early as 2014, Angelababy had opened a tea shop, and it was a lot of controversy because of the “high price” of 48 yuan. My wife didn’t do a good job. Huang Xiaoming adhered to the credo of “I think you can’t do well, I think I did well”. In 2016, I created the “Chongqitang” milk tea brand.
However, in the case of increasingly fierce competition in the milk tea market, the brewing hall still gradually found no such “tea”, and so far only one store in Beijing has survived. In June of this year, Huang Xiaoming finally recognized his life and withdrew his investment again.
The main company of the brewing hall – You Mingtang (Beijing) Enterprise Management Co., Ltd.
Although Huang Xiaoming is now the boss of 48 companies, to be honest, in the catering industry, he really lacks some unique vision and management capabilities.
The stars are “the same people who fall into the world”
For most of the stars who want to be a sideline, the catering industry has a low threshold and is easy to name. According to the data of RET Ruiyide China Commercial Real Estate Research Center, the proportion of restaurants in star-opening stores is as high as 61.7%.
Image Source: RET Ruiyide China Commercial Real Estate Research Center Report
But Huang Xiaoming is not a good restaurant owner, put