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“Alibaba Zoo” welcomed a new member: Koala. On September 6, when Ma Yun officially retired four days later, Ali officially announced the acquisition of Netease Koala for $2 billion.

After mid-August, the acquisition rumors came out, and the transaction was officially finalized, which lasted no more than one month. However, the twists and turns of the process were reversed, comparable to the Neymar transfer drama that just came to a close in European football this summer. .

Tropical acquisition of soap operas

On August 13, “late LatePost” reported that Ali’s negotiations to acquire koala were close to negotiation, and the transaction amount quickly surfaced – $2 billion.

However, it is widespreadWhen the koalas will join the Ali Zoo, the winds will change suddenly on August 20, and Ding Lei will veto Ali’s acquisition. The news has been blown away. The vocabulary inside the koala has also changed from seeking to sell to “funding smoothly”.

On the day of the news of the collapse, Ali CEO Zhang Yong and Chairman of the Board of Directors of Netease Ding Lei happened to be on CCTV to record a “Dialogue” program, talking about the relationship between the two, Zhang Yong said “in some areas It may be an opponent. In other areas, it may be a teammate.” Ding Lei admits that “you (Ali) is doing very well, then I don’t have to do it, because I can do it anymore, maybe I can do it too.” Added that “the two employees are mostly married.”

After a week of broadcasts, the deal became more and more confusing. “Was the koala is to stay?” became a big case for the Chinese Internet this summer. It was only today that the answer was revealed. The koala was worth $2 billion. Ali, in line with previous rumors, Liu Peng, general manager of Tmall’s import and export business group will also serve as CEO of Koala, and the Koala brand will continue to operate independently.

Ai Media Consulting report shows that in the first half of 2019, Koala and Tmall International were 27.7 respectively. % and 25.1% of the market share occupy the top two positions in the domestic cross-border e-commerce market, but the gap between the two is not obvious. The acquisition of koala means that Ali will gain more than half of the market share in the field.

The phenomenon of the merger of the industry boss and the second child is not uncommon in the Internet circle. However, as the platform for the cross-border e-commerce market share, Koala is committed to the second-ranked Ali, where the Tmall International is located. It is somewhat unexpected. However, if you change the comparison object to Netease and Ali, this matter is not difficult to understand.

From 2015 to launch test Lahaina purchase (now Netease Koala), 2016 Netease strict line on the election, the second-largest electricity provider Netease growth after the game