At the end of the screen, the years are quiet.
Editor’s note: This article is from WeChat public account “All Media School” (ID:quanmeipai) , author Tencent Media.
The young people who spin at the same speed as the gyro, day after day, travel back and forth between the company, the home and the subway station. They are ready to go at sunrise, and when they are at night, they will return home. Occasionally when the restaurant is in the same position, when queuing into the station, when the subway is squeezed, they can finally press the pause button for themselves, so they silently open the phone and open a few small videos to empty the self.
Under the general high-intensity and fast-paced life, the small video that does not occupy too much time has become the decompression weapon for the contemporary gyro youths to survive. In the few minutes of busy sneaking, they relied on small videos to soothe their emotions, adjust their mindset, and then reinvigorate the complicated life. This issue of the whole media (ID: quanmeipai) takes you to see the little videos that are suitable for you to taste when you are short, and the decompression magic they contain!
Classic unpacked video: Destroy, destroy everything
What about stress? Psychologists will let you choose to vent. However, the time cost and space cost of most young people’s venting emotions in the real environment are extremely high. Looking at small videos may be one of the most cost-effective methods.
The classic decompression video – destroying the video, provides a great vent for the youth. The main purpose of this type of video is to destroy things that are in order. Different methods of destruction apply to people of different personalities.
The first method is violent destruction.
For example, pinch the voice ball. The voice-activated ball is a thing that was born for decompression. One hand pinched a crispy clay ball made of nail polish. Who did not say that it was comfortable?
Video from Station B
For example, crush the instant noodles. After all, it’s unethical to buy instant noodles in the supermarket. If you buy it home, you will feel wasted, or be kind. Just open a small video of instant noodles, not only can you feel crisp and refreshed, but also arouse the happiness of childhood!
< Span> For example, if you search for “1000-degree iron ball” on the video website, you will open the door to the new world. Put the iron ball burned to 1000 degrees high temperature into old yogurt, ice cubes, watermelon and even water baby. What? Perhaps every viewer can rely on common sense to imagine what will happen next, but when the destructive high-temperature iron ball comes into contact with these objects, the visual effect of the “Song of Ice and Fire” is still It will be very pleasant.
The second method, which is obsessive-compulsive destruction, is to orderly destroy things that are orderly.
This way is much gentler than violent destruction, and it can make people feel calm and vent.
The most popular obsessive-compulsive disorder destroys video, the theme is only three words – “scraping soap.” The scraper changes from left to right on a smooth soap, and the movement is smooth and smooth, and all the troubles seem to be scratched.
Video from B站
The same is the use of a scraper. In contrast, the video that destroys the lipstick and the eye shadow tray carries some “vengeance”. Whether it is lipstick or eye shadow tray, it is the result of hard work of the gyro youth, which symbolizes the most glamorous and brightest side of life. Use a knife to ruin them a little bit, there is a kind of “destroy me tired” feeling.
Of course, ruining your lipstick doesn’t seem to be a wise choice… It’s the best choice for a small video.
Destroying video can help the gyro youth to be released at the moment when the emotions accumulate to the critical point, but more often, they themselves cannot perceive the existence of stress: in their repeated lives, their daily emotions There are usually no significant peaks and valleys, but a roundabout rise and pressure accumulates subtly.
Recently, Weibo topic #The five happy sources of contemporary girls # has caused hundreds of thousands of netizens to discuss. Among them, “to reduce the pressure by sucking cats” is the recognition of a group of cat-cats: only need to suck cats and cats through a few tens of seconds of video, the troubles of one day are gone! In fact, the small video of “Cloud Life”, represented by Yunyang Cat, is now becoming the new trend of decompression of the gyro youth.
“Cloud Life” The decompression logic of small videos is to capture new illusions about life by watching other people’s daily lives.
It is not surprising that such videos have become the first choice for many young people. After all, the work is already exhausting. Can’t you watch the video still?
The joy of cloud raising cats, cloud raising dogs and even cloud raising children is no longer necessary. Today’s latest is cloud cleaning.
You may be imagining that a small video of cleaning on Instagram helps a lot of viewers clear their negative emotions. A “clean blogger” named Mrs.Hinch has released more than 2 million fans through a daily video of his housework on the ins, and a large number of loyal fans remind themselves. There are also a lot of videos on the Youtube with the theme “Clean With Me!”. The rooms in the video are usually warm and lovely, the background music is soothing, and the bloggers are always gentle and patient.
Youtube’s “Clean With Me” theme video
Searching for Clean With Me at Station B, you can also see a number of healing videos that are known to cause “extreme comfort.” Will the viewer watching the video really clean up with the up owner? No, that’s not a decompression. Looked atAfter sweeping, it is the telepathy that such video evokes.
B station Cleaning the room video
Perhaps this also explains why the “running account” vlog will become a cusp. Cooking, studying, reading, drinking coffee, taking courier… When searching for vlogs, it’s always the trivial daily life of ordinary people and the high volume that is out of proportion to the daily weight. Why do ordinary people record their own ordinary day shooting, there will be so many viewers to watch? The answer may be exactly – decompression.
Vlog spliced the original fragmented lifestyle video into a complete “others’ life” template, providing viewers with an entry into a systematic cloud life.
When watching, the audience can enjoy being immersed in the lives of others and experience all the beautiful pictures, but they do not have to bear any responsibility and obligation except for a little time and flow. Becoming a bystander of life is the best way to escape reality.
< Span>Recommended after searching vlog on site B
In addition to daily life, the distant world is always the heart of the gyro youth. For example, the feeding of zoo breeders can always be a magic weapon for healing. In the video, the action of the breeder feeding is not uncomfortable, and the animals are eager to wait for food. This natural and simple atmosphere gives hope.
In addition to the above, the new source of happiness for the gyro youths is the video of catching the sea. Five minutes, watching the fishermen rowing out to sea, Sprinkle the net and salvage a large crab that is only rampant. At the B station, the main “fishermen’s small pool”, a video titled “Catch this crab to release the baby”, the hottest comment is “just get off work.” Seeing the small pool update, maybe this is happiness! ”
Boundless
The sea, the simple fishermen, and the salvation surprises are enough to bring spiritual comfort to the rushing office workers.
< Span> Whether watching daily vlogs, cleaning or catching crabs, The audience is not coming for any knowledge increments. They just put down their hands for a minute. Inside, imagine yourself experiencing other life.
Therefore, when watching such small videos, they do not need to be highly focused.
It doesn’t matter if you let go of the air, even if you look at the details, it doesn’t affect your understanding;
Of course, there is no need to worry about any unexpected situations in the video, so you don’t have to bear any psychological burden when watching.
The state of the entire viewing process is gentle and slack.
The charm of rebuilding video is here:It doesn’t provide the audience with a sense of instant coolness, but it creates a smooth and insensitive sensation for them, which is a “small water flow” decompression. When the gyro youths are spinning in the endless work, they relax and respond to the reality by watching the idealized life, and psychologically achieve the peace of mind.
Only one person thinks that this is boring?
When more and more people watched the decompression of small videos, Volkswagen began to question this kind of meaningless little video without knowledge increment: look at shaving soap? See sweeping the floor? Look professional fishing? Only I think this is boring?
If you I think these videos are very boring, so congratulations, you are not alone. In fact, most of the audience have the same mentality as the skeptics. But the key to the problem is that they not only finished reading, but even played it repeatedly.
Why is there a large, lively scene on the scene of the small video? The bottom line is that these small videos that seem meaningless and dry goods are just as boring.
Alternative Boring: Attenuating Reality Anxiety
Gyro youths are poor people in time, and their “boring” moments are extremely limited and fragmented. Want to compensate for the tired life in a limited time to maintain a psychological balance, “view + information flow + boring video” is the best solution.
Watching is a passive acceptance method that relaxes the brain while receiving information from the eyes; the rise of the information flow small video platform allows all information to be automatically provided to the front, and the audience realizes Zhangkou’s ultra-easy information acquisition – after reading a shaving soap, automatically playing the next scraping soap; and the “boring” thing is good because “boring” is a luxury for the gyro youth.
“boring” first requires economic strength and time cost. It is not easy to support yourself. Every money spent on “boring” is a burden; and the huge time cost hidden behind the sea or cleaning the room makes the youths discouraged.
Secondly, behind the “boring” is the trivial reality that the gyro youth can’t afford.
Why do you not see the young people who are shaving soap? Because the “scratch soap” itself carries the strange colors, people who do this are easy to be misunderstood, ridiculed, and attacked. In other words, “scraping soap” is a “out of print” behavior that can only exist in video for most normal people with normal life, and it is not possible to practice it in reality. In the same way, the contribution of the cat raising dog itself is extremely weakened in the small video, leaving only the beauty side. When the video filter is removed, “boring” goes to reality, except for pets.Accompanying and healing, as well as day-to-day care and cleaning.
And when one thing tests the psychological endurance, you need to think about it, then it will not be decompressed. Therefore, the “boring” of decompressing video is an alternative: the subject in the video, replacing the young people to experience things that the rational social people cannot experience.
The gyro youths are savvy. They “must be a quiet adult, not emotional, not secretly miss, not allowed to look back”…but they can be allowed to sneak a few small videos. Look at what is being done in life that is not on the right track and see another possibility of life.
Identity and boring: Relieving social media anxiety
Shelly Hendy is a big fan of Mrs. Hinch, an ins clean blogger with two million fans mentioned above. In the month she was at home due to an accidental abortion, the daily cleaning video released by Mrs.Hinch became the main driving force behind her life. It sounds weird – the video that usually gives us spiritual support should be a bloody or chicken soup.
Hendy explained: “There are many famous bloggers on Ins. They make their own selfies, tourist scenery and sister party videos every day, which makes me more and more anxious – as if only I can’t go anywhere I stay at home. Only cleaning, this is what I can do.”
Social media brings great psychological pressure to people as they approach the unprecedented distance of their lives.
A very common scene is that you are eating a takeaway at home on the weekend, brushing up the circle of friends, and you will see the various foods and scenery that your friends have exposed. When you browse the wider world on social media, people can easily create a “claustrophobia” about their own world, psychologically forming a sense of loneliness that is isolated by the world, and exerting pressure without leaving home.
Unpacking videos can not only help the gyro youth to alleviate the stress brought by real life, but also relieve social media anxiety to a certain extent. The essence of “boring” such as sweeping the floor and picking up the courier is daily, just because they are enough everyday, so that the gyro youth can correctly understand their connection with others, the world, and seek in social media. Social identity. When vlog shows the life of others, it will also show the similarity of life – through the daily life of others, we can see the clues of our own life, such as the same sneakers, the same cosmetics, the same way of demolition; Even catching up with the sea video can evoke memories of many young people who have been wild at the seaside in childhood: I have experienced similar happiness.
