The pros and cons, sin and punishment behind the fan economy are becoming more and more complicated.
Editor’s note: This article is from WeChat public account “Entertainment Unicorn” (ID: yuledujiaoshou ), author Zhou Rui.
The pros and cons, sin and punishment behind the fan economy are becoming more and more complicated.
On September 4th, Yang Mi official fan group, Yang Miwei bar, Yang Mi Chinese network and other Yang Mi fans official account have forwarded the boycott of Jiaxing’s self-made drama, when the Yang Mi line attended a certain brand event, Taiwan The fans have raised the slogan “A wish for a small power, a wish for Jiaxing to fall down”, “Jiaxing will not be self-righteous, refused to carry out the self-made drama”, and brought this trembling war into the reality from the Internet.
The reason for the rise of the battle was that the fans were dissatisfied with Yang Mi’s starring “Mrs. Zhuzhu”, “Hot Your Warm Morning Light” and other Jiaxing self-produced dramas. Thought that Jiaxing’s self-made dramas were of worrying quality and worried about Yang Mi’s career planning. This battle has intensified in the absence of the official response of Jiaxing Media.
This wave is still surging, and the traffic idol provides a new topic.
On September 3, some media said that the netizen broke the news that a company named Dalian Ma Ai Culture Media Co., Ltd. suspected that it would use the method of paying a single commission to conduct online fraud. The fund inflow platform involved YY live broadcast, Taobao, Jingdong, Tencent and Netease. In addition to multiple Internet platforms, victims have been defrauded of more than 200,000 yuan in principal, and within two months, the total amount of suspected fraud has reached several million yuan.
This company is the official Weibo certification company of the Mengmei Data Group “Mountain Branch Data Group”. For a time, this fraud incident was related to the rice circle and attracted the attention of the official media such as People’s Daily and People’s Daily. The event gradually fermented,The public discussed the fans from Meng Meiyu, the fan economic gray industrial chain to the interest chain of the rice circle, and the case was ineffective, but Meng Meiyu became the target of the arrow.
If the star and the fan are the relationship between the general and the army, then the successive events of Yang Mi and Meng Meizhen are undoubtedly the army has left the general’s command. Obviously, The star breeds the fan economy and promotes the birth of the rice circle, but the operation of the rice circle is not based on the will of the star.
Yang Mi and her career powder,
Who said that the “new dress of the Queen” was broken?
From the unilateral boycott of Yang Mi fans to Jiaxing Media, the public may feel the most, once the fans are awake, far more sharp than the children in the fairy tale who said that the emperor did not wear clothes.
All along, Yang Mi is a first-line traffic female star in public cognition, and the so-called traffic star is the external condition that can be played quite well. The amazing ability to bring goods, any event can cause public opinion, hot topics, spending power and organizational stickiness are quite concentrated in the fan group – but the business ability is not necessarily recognized by the public star.
Yang Mi is one of the typical ones. The heat can’t be converted into acting. Even if Yang Mi has appeared in many phenomena-level episodes,such as “Translator”, “Sansheng Sanshi Shili Peach Blossoms” (hereinafter referred to as “Sansheng III”), etc., even if the self-destructive image appeared in the literary film “Baby”, she and the “strength actress” title has not been equated.
This fact is known to the public, but fans of Yang Mi have always adopted a disregard. Most of Yang Mi’s works, even though the Douban score has been blatantly falling into the rotten film range, there are few works with more than 6.0 points, but the Weibo commentary area will always only have the praises after the fans’ comments, not to mention Yang Mi’s own Weibo. Very few criticisms can be retained. Yang Wei forwards the Jiaren in 2017The headline article stated that he would try to be a “people’s actress.”
This year, Yang Mi has a total of four works, the drama “Sansheng III”, the film “Embroidery Spring Knife 2: Shura Battlefield” “Reverse Time Rescue”, variety “Tomorrow’s Son” “, there are not many works for her earned word of mouth. Therefore, the public responded to the “people’s actress” declaration in a subtle manner, and the fans have responded enthusiastically under the Weibo comment, “You did it.” Under the fan control, the real voice is a bit fuzzy, not even important. All the remarks are like a comic dialogue between a star and a fan. It’s funny, you come to me and the public is watching.
After the battle between Yang Mi fans and Jiaxing Media, fans suddenly refused to hold back, and the collective uprising became a straightforward accounter.
In this uprising, Jiaxing’s homemade drama “Mrs. Zhuzhu” and “Hot Your Warm Time” became the fuse. The fans were dissatisfied with the drama configuration and quickly traced back to the list of Jiaxing Media. The big crimes, such as the negative impact of Jiaxing’s self-made dramas on the indiscriminate creation and aesthetic repetition on Yang Mi, Jiaxing’s negligence in the communication of industry career planning and works, Jiaxing repeatedly blocked the opportunity of Yang Mi’s acting in the foreign drama, etc. Span>Fans think that Jiaxing has hindered the development of Yang Mi’s career, and successively starred in the self-made drama to cultivate Jiaxing newcomers, which is consuming Yang Mi’s value.
This uprising also affected Yang Mi itself after Jiaxing refused to respond. Fans started #You still want to be a people’s actress? #related topics, yelling at Yang Mi, “You are 33 this year.