The key to Ali’s 102-year plan.
Editor’s note: This article is from WeChat public account “Tech Planet” (ID :tech618), author Ma Weibing Li Xiaolei Chang Yujing.
Today , Ma Yun will officially resign as Chairman of the Board of Directors of Alibaba. Ma Yun, who is known for his style, is looking for business and other meanings of life. After Ma Yun’s resignation, how the future of the Alibaba Empire will move forward will become the focus of everyone’s attention.
On September 10, on the day of Teacher’s Day, Ma Yun ushered in his 55th birthday and announced his retirement at the 20th anniversary of Alibaba. In addition to the identity of entrepreneurs, teacher Ma, who is a teacher, is also very good at cultivating future leaders. From the resignation of Ali CEO to the resignation of the chairman of the board of directors, the 38 partners trained have gradually taken up the post.
After Ma’s retirement, 38 partners led by Zhang Yong will lead Ali to the next journey. These 38 are almost all the generals who control one side of the business. They have followed Ma Yun and Zhang Yong to fight the battlefield. What merits and honors have been engraved on them, and where will Ali lead in the future?
Ma Yun, after his resignation, transferred the spotlight to these partners.
Alibaba’s most important helm in the future
Since September 10, Zhang Yong will succeed Ma Yun as Chairman of the Board of Directors of Alibaba. From the number 12000+ to the current Alibaba No. 1, why did Ma Yun and Alibaba choose Zhang Yong?
In fact, the candidate who succeeded Ma Yun at the beginning was not Zhang Yong. Zhang Yong, who was airborne from the location of Shanda CFO to Taobao COO,After experiencing the successful exploration of Tmall, Double Eleven, Mobile Taobao, Tmall International, and Rookie Network, it has gradually won recognition from everyone.
Zhang Yong’s primary achievement is to build Ali B2C business Tmall. Ma Yun once described Zhang Yong’s Taobao Mall (Tmall Predecessor) as the “Liu Deng Army”.
In order to complete the development performance of Tmall, Zhang Yong continued the grand promotion. In 2009, Tmall double 11 promotion activities were held, and a good result of 50 million was achieved. The double 11 that celebrated its 10th anniversary last year has become a shopping carnival with a transaction volume of 211.3 billion. Tmall eventually developed into the highest B2C e-commerce platform in China.
Mobile phone Taobao, which began to advance in 2011, is related to the success or failure of Ali’s business mobility. Mobile phone Taobao is also a successful project by Zhang Yong, a young man promoted by Zhang Yong, but Zhang Yong’s strategizing is also indispensable. During the promotion of mobile phone Taobao, Ali also has a strategic level product “coming” in the promotion.
Responsible for the arrival of Alibaba CEO Lu Zhaoxuan, the promotion strategy is to walk into the campus and other places to push, download to send a cash return of 5 yuan, and mobile phone Taobao’s promotion strategy is to let merchants set up mobile phones Taobao orders have a discount. In the end, the mobile phone Taobao was successfully implemented with a small fee, and the communication failed after the strong push failed.
This is also the embodiment of Zhang Yong’s good planning. In the end, Zhang Yong became the new CEO of Alibaba and will soon become the chairman of Alibaba’s board of directors. Zhang Yong, who is at the helm of Ali’s chairmanship, is also in the series of adjustments to seek future for Ali.
Since Zhang Yong became CEO in December 2015, he first established a comprehensive organizational structure adjustment for Ali to establish a “big front office system”. In January 2017, Zhang Yong formed a comprehensive embrace of “five new” (new retail, Strategic framework for new finance, new manufacturing, new technologies and new energy.
In June 2019, Ali announced the reorganization of the organizational structure, mainly to further improve the previous two adjustments. Including the restructuring of Ali’s innovative business group, responsible for the exploration of Ali’s frontier business and AI technology; will be nailed into the Alibaba Cloud Intelligence Group and reorganize the To B business into a large business group. In addition, Fan Luyuan was appointed as the president of the Ali Entertainment Group, responsible for Youku, Alibaba Pictures, Barley and other businesses, and defined the situation of the big entertainment.
Zhang Yong, who has adjusted his organizational structure, is still hungry for $9.5 billion, $2 billion for Netease, $700 million for Netease Music, and a series of big-handed businesses for the new retail layout. In the future, Ali’s five-new strategy will be able to land smoothly. Finally, helping Ali to go to the next 20 years is the key evaluation standard for Zhang Yong’s leadership.
Promoted to the “CFO” of the 5-person decision-making committee
Before Ma Yun left, the last strategic level of business for Ali was to help the poor. It is reported that Ali poverty alleviation fundThere will be 5 core leaders, in fact, these 5 people are also the core decision-making group of Alibaba.
This decision-making group is the Ali Partner Committee consisting of five people including Ma Yun, Cai Chongxin, Peng Lei, Zhang Yong and Jing Xiandong on the basis of the 38-member partner of Ali today.
After Ma Yun, Cai Chongxin, and Peng Lei retired, Ant Xianjin, chairman of Ant Financial, became one of the most important helm of Ali after Zhang Yong. Jing Xiandong, who has held a three-year CFO position in PepsiCo China, has successfully become the head of the largest Internet finance company in China.
Ant Jinfu is now a super unicorn enterprise valued at $100 billion. Although the early pioneer of this business was Ali partner Peng Lei, the successor, Jing Xiandong, established technology, responsibility, and globalization. The three major strategies make Ant Financial Service not only a fully licensed financial company.
The outsiders commented that during the growth of Ant Financial, Jing Xiandong’s main achievements were two things: one as a behind-the-scenes pusher completed the financing of Ant King’s two rounds totaling $6.5 billion, refreshing the global Internet history. The largest financing record. These financings are the fundamental guarantee for the rapid development of Ant Financial.
Second, the “Internet Pusher” program was launched to establish a partnership with more than 400 financial institutions including banks, funds and insurance to provide technology empowerment.
Today, the important task on the side of Jing Xiandong is to face the regulatory pressure and to bring the ants to the market as smoothly as possible. This may also be an important intention that Ma Yun will replace Peng Lei and put the financial manager’s well-in-chief.
Another important business indicator is the successful landing of Ant Financial. At present, Alipay’s business is fully promoted in Japan, North America, etc., and the user subsidy is very strong. Under the strong expansion, Ant Financial Service will turn from profit to loss.
The two strategic goals are not to be lost. Although the former president of Alibaba Cloud, one of the 38 partners of Ali, and the current president of Ant Financial Service, Hu Xiaoming, support, the burden of Jing Xiandong is still not small.
Young handsome is responsible for Ali’s core business
Jiang Fan, born in 1985, is the youngest of the 38 partners.
In 2013, Jiang Fan founded a third-party big data service provider “You League”, which was acquired by Ali for 80 million US dollars. Jiang Fan joined the Ali system. Four years later, in 2017, Jiang Fan was appointed president of Taobao. In April 2019, after Zhang Yong stepped down as the legal representative of Tmall, Jiang Fan took over and served as the president of Tmall and Taobao.
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