If the country wants to really rise, relying on a single “Where” can’t immediately change the status quo, it needs to be more typed and commercialized.

Editor’s note: This article is from WeChat public account “Puffin Video ” (ID: Htysda), author Deng Yingxi.

After the end of the summer program, the movie market, which has remained at the box office of 100 million yuan for one month, began to plummet. Starting last week, the movie market on weekdays was about 40 million yuan.

The “Royal Black War” officially released on Saturday is 8.4 points, which is almost the same as the Douban score of 8.6, and on the social platforms such as Weibo, you can see the audience everywhere. The film is expected to succeed in “Where” to continue to ignite the film market. However, on the first day of the screening, only the 4,669,900 yuan box office was harvested. Although it is excellent in cartoons, it is far less than the first day box office of “Which” over 136 million yuan. .

Word of mouth

“Luo Xiaohe” as the director’s wood in 2011, relying on the drama to launch the animation IP, after 8 years of precipitation to harvest a group of loyal fans and eventually become a movie, but the film is in the case of excellent reputation I failed to take the “Where”, and continued the climax of the country.

The pufferfish has observed that the film failed to circle and the market cooling was the key factor leading to this result. Therefore, if the country wants to really rise, relying on a single “Where” can not immediately change the status quo, it needs to be more typed and commercialized.

The Birth of “Royal Black War”

In 2006, Wood began to produce two-dimensional animations with interest during the university, and uploaded the results to the online platform. The production company of “The Big Fish Begonia” took a fancy to him, and invited him to join the company as the original artist. Until the wood left the other side in 2009, this gave birth to Luo Xiaohei.

When asked if he was thinking about launching a series of dramas in the early days of creating “Luo Xiaohe”, the director Wood did not hesitate to deny it. “Just follow the creative ideas.” He told the puffer fish.

Although due to lack of manpower and funding, Luo Xiaohe’s anime is updated at the low frequency of three or four episodes a year, but this image of the cute pet that is extended from the cats raised by the wood has been sought after by a batch of anime powder. . One year