The road to Chinese brand development must respect business rules more.
Editor’s note: This article is from WeChat public account “Striking Wave Finance” (ID: Jinbubo), the author attacked the wave, edited Yan Yan.
Only I saw an unannounced visit to the “Ximengsi mattress” on the Internet. I was shocked to go home to study, and the Simmons mattress that I have slept for many years at home is really a genuine card. Even in the middle of the stroke: the above printed “Ximengsi” three Chinese characters.
The scene of buying a mattress in the past is still vivid. The guide and my mother said that this is the American Simmons mattress, a hundred years of history, a lot of superstars have chosen this brand, so the price is high. In retrospect, it is ironic.
This incident made me start to reflect:
We often sneer at the low-level imitation of the cottage, but why do you often have a high-level trap?
How many Chinese families think they have bought a real “middle-class dream”, but the result is a cottage imitation?
After 40 years of reform and opening up, when can we really say goodbye to the “cottage era”?
Today, we are coming to the Chinese-style cottage. What are the tricks that are unknown and confusing?
01 Simons phenomenon of IQ tax
Imitation cards, that is, products that have not been authorized to imitate international brands, or counterfeit international brands, can also be generically referred to as cottages, counterfeit, but make the scam more complete and realistic.
Why can the cottage imitation brand come out in an endless stream and continue to harvest consumers?
Since the reform and opening up, China’s domestic demand has been continuously spurred, and well-known brands are often singular, but they are unable to meet the most demand due to factors such as price and channel. However, consumers have a strong desire to follow the trend and compare the consumption of these “famous brands.”
This kind of phenomenon is still in our lives so far.
Every year into the autumn, it is the perfect time to eat crabs.