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On September 10, 2019, Ma Yun was 55 years old and Alibaba was 20 years old.

This is a man who has been dubbed “alien”: the cheekbones are deep, the hair is twisted, the teeth are laughing, and the urchin looks like a small man. Time flies, he has long since become the leader of the era from the original “liar, mad, madman.” “When is Ma Yun no longer called a ‘swindler’?” When faced with this problem, many Alibaba employees, former employees, and media people all said to “Deep Net”, “Probably when the blown cows are realized.” Let’s go.”

According to the plan announced by Ma Yun last year, he will resign as the chairman of Alibaba’s board of directors on the double birthday and hand over to the current CEO Zhang Yong.

“This change in position is not a retirement of Ma.” Many insiders of Alibaba have repeatedly stressed that “Deep Net” is not the leader of Ali’s generation faded out. In fact, this matter is also expected to be reasonable. Just as Lu Zhaoyu was the CEO of Alibaba Group a few years ago, he was also rumored by the media that Ma Yun will retire, but today Alibaba is still firmly in the hands of Ma Yun.

The outside world has to be suspicious of this super giant across multiple fields, because no such business leader has ever rushed back in the prime of life, giving up all practical duties in the enterprise.

Although Ma Yun once introduced himself on his blog, “A lot of ordinary people are caught in the street. But luck is good, IQ is just a blessing.” But Ma Yun is not just a blessing. Will, it has a very high personal charm, ideal feelings and strong business insight: In terms of friends, there are Cai Chongxin, Peng Lei and others who have not invested in the time, outside Sun Zhengyi, Yang Zhiyuan Helping the crisis; in terms of industry prospects, it was firmly optimistic about the future of the e-commerce industry in the 1990s, and in recent years it has focused on cloud computing and newA lot of retail layout, Alibaba even said that Ma Yun can see “the future of three to five years.”

As some media have written, in today’s Alibaba system, Ma Yun is responsible for “looking at the stars,” and Zhang Yong is responsible for “foot on the ground.” An Alibaba insider described Zhang Yong as “Deep Net”. “It is like a temperature AI.” This is a description of Zhang Yong’s ability to maintain a gentle and modest job under the premise of strong ability to work and study. But does this mean that Zhang Yong does not have a little bit of “nothing”?

Alibaba has repeatedly stressed that values ​​are what make the company go all the way to today, and companies that stick to the correct values ​​are not Alibaba. Most of these companies have disappeared into the history of the river or have been stunned. Only a few have gone to this day. Some Alibaba insiders also laughed at “Deep Net”, perhaps with “some luck.” But let’s say nothing about the illusory luck. At several important turning points in the history of Alibaba, Ma Yun relied on personal charm or internal or external helpers to help the big ship stabilize its direction and rush through the stormy waves. .

Ma Yun once said that Alibaba has to go through 102 years (that is, across three centuries) to be successful. “Retreat” means that when Alibaba needs Ma Yun, he will spare no effort, although Ma Yun can not accompany it to complete the long years of the next 82 years. This time, Ma Yun chose to let go, and Fu Jun will send another ride, or it will become another “new normal” outside Alibaba’s five new strategies.

Today, the most successful entrepreneur in the history of Chinese Internet has gone through the formalities of separation. Prior to this, Ma Yun has resigned from Alibaba’s president, Alibaba Group CEO and other positions. In the future, in addition to continuing to influence Alibaba’s decision through the status of permanent partner, Ma will continue to devote himself to his beloved public welfare and education. And other business.

Goodbye to the rivers and lakes, Ma Yun is still the real helm behind Ali’s giant aircraft carrier, but he has gained more freedom to pursue the personal ideals that have been delayed by work.

Guardian of Ali Culture

Undoubtedly, Ma Yun is the creator of Ali culture, and a company maps the founder’s perception of the world. Since its establishment in 1995, Ali culture has experienced the following evolution stages:

A “trustworthy, simple, and intimate campus culture” at the beginning of the founding;

In the early days of development, “direct sales, push, sales, and iron army culture”;

“Innovation, Internet Culture, Customer First” after the rise of Taobao;

Using the “business that is not difficult to do in the world” and the “building a new commercial civilization” that has appeared for a short time;

As we all know, the traditional Chinese martial arts culture has influenced Ma Yun to the deep, and Jin Yong’s “Swordsmanship” is the name of Ma Yun’s name in Ali. Feng Qing Yang is a hermit who is tired of power struggle, pursuit of freedom and liberation; but in reality, Ma Yun has to play the role of Ling Huchong.

Break the rules and regulations, build an ideal business world, and become the ultimate pursuit of Ali. Corporate culture activities such as e-commerce ecology, Alipay, rookie, cloud and even group weddings all reflect Ma Yun’s thoughts and thoughts. Even if it is an investment, it is also an acquisition-oriented business that needs to serve Ali’s core strategy and core business growth.

An Ali internal personnel executive once summed up Ali culture: idealism, ordinary people do extraordinary things. This cultural orientation has shaped the cohesiveness of the Ali people: collective sense of honor, mission identity, combat effectiveness and destructiveness.

After retiring, Ma Yun will never allow Ali to deviate from his own course.

Technology with no code written

Ma Yun was born in an art family: the mother was a squad actor, and the father was a photographer and entered the art industry, eventually becoming the chairman of the Zhejiang Quyi Association. If there is no accident, Ma Yun should have been a famous artist from a small age. He likes Chinese martial arts. He may be in the same drama in the “Attack and Defence Road” in the future, but English has changed the fate of Ma Yun.

In 1977, when some young managers in Alibaba were still not born, Ma Yun began to learn English by himself and made an Australian friend. A few years later, the friend invited Ma Yun to stay in Australia for 29 days. Ma Yun said, “This has changed my life.”

After several repetitions, Ma Yun graduated from Hangzhou Teachers College and was assigned to Hangzhou Electronic Engineering College as a teacher, and soon became the top ten outstanding young teachers in Hangzhou. However, Ma Yun, who has seen the world, can hardly limit himself to the three-foot platform. In 1994, Ma Yun started his first business in China and took the opportunity to travel to the United States. Here, Ma Yun first contacted the Internet, but he did not find a Chinese company on Yahoo. After a few days, Ma returned to China and had a 486 computer in his suitcase.

In 1995, China Telecom opened two nodes connecting Beijing and Shanghai to the Internet. In the same year, Ma Yun took the lead in setting up the “China Yellow Pages”, becoming one of the earliest web pages in China, helping the relevant government departments to display on the Internet. No enterprise in this era is aware of the energy of the Internet, leading to the ultimate failure of the “China Yellow Pages”.

But this team gathered Ma Yun’s first group of followers and followers, most of whom will follow this little man in the future to lay a big country: Li Qi, Sun Yuyu, Peng Lei, Jiang Fang, Sheng Yifei, Han Min, Lou Wensheng,