Following Vanke’s call of “Living” in 2018, the Vanke Group’s headquarters have recently spoken again, advocating to change the inertial thinking mode of the golden age, while at the same time “saving food and clothing” and creating a “wartime atmosphere”.
On November 18, the news (www.thepaper.cn) learned that Vanke Enterprise Co., Ltd. (Vanke A, 000002.SZ) issued on November 16 A copy of the “Initiatives on the Vanke Group Headquarters’ “Saving Food and Clothing” and Creating a “Wartime Atmosphere” (referred to as the “Initiatives”).
“The Initiative” puts forward seven main work requirements, including: changing the inertial thinking mode of the golden age, and integrating business philosophy throughout work and decision-making; right? Value actions and expenditures are subtracted, spending small money to do big things; clarify the goals to be achieved, formulate action plans and resolutely implement them; don’t add chaos to the front line, help the business to win; cultivate the sense of being a family member, set an example, and form a demonstration effect from top to bottom ; Grasp the yardstick and make the difference between inside and outside. It is necessary to make stakeholders feel comfortable, but also to pay attention to the emotions of employees; persist for a long time and review and reflect in time in the process.
Vanke did not respond to the above-mentioned “Initiative” content.
However, the “Initiative” also mentions a specific plan of action. The “Proposal” proposes to strengthen one’s own work skills, the responsibilities and tasks that belong to one’s own position, and never pretend to be done by partners or suppliers, reducing unnecessary expenses and causing the loss of one’s own professional capabilities.
The “Initiative” requires diligence and thrift, eliminate waste, start with details and start with yourself. For example, book tickets in advance to reduce the cost of ticket purchases; comprehensive price concessions and time slot selection; choose accommodation hotels based on the principle of optimal cost performance; adjust the room temperature according to the weather and temperature in daily work, and turn off the lights; Necessary pick-ups, banquets or souvenirs, etc., to prevent front-line units from giving gifts or specialties to the headquarters during the holidays.
The “Proposal” also proposes to use business thinking and logic to advance work, rationally plan the work arrangements of departments and individuals, reduce the repeated consumption of people, money, and materials, increase revenue and reduce expenditure, and continue Discover the “profit point” in the work. Every money spent should first think and judge whether it can generate real value, whether it is helpful to promote business development or improve work efficiency, so that every penny of the province should be saved, and it should be earned Every penny must be earned.
For example, for official businessCars should be rectified in accordance with the monthly average refueling volume and the number of trips to reduce operating costs; canteen management, afternoon tea, etc., can be adjusted by paying attention to the remaining conditions of meals, afternoon tea and fruits; internal meetings choose their own venues, Reduce expenses, adhere to the simplicity of organizing meetings, and eliminate the production of disposable meeting materials such as notebooks and t-shirts.
The “Initiative” is clear, clear the goal and direction in the work, fully prepare for the work, take it easy, and be ready to win the battle at all times. For example, set clearer and more targeted work directions and goals, not blindly or aggressively. Put an end to paper talks, reduce all kinds of long-span seminars; concise and focus on the key points of the meeting speech, control the meeting time, rhythm, and direction, have results in the meeting, and implement it after the meeting; learn and use management tools to promote work progress in the work. Avoid involution and simple repetition.
“The Initiative” proposes to maintain enthusiasm and motivation for work, to subtract things that do not produce value, and to “do things right once” with an attitude of excellence. In the process, develop the habit of thinking and reviewing and summarizing. Diligent in summarizing, drawing inferences from one another, accumulating experience, learning from history, and being good at discovering.
At the same time, the “Initiatives” also stated that it encourages employees’ enthusiasm for entrepreneurship, gives full play to their own initiative, is goal-oriented, and conveys the company in a relaxed and youthful manner. Culture and values, under the premise of respecting the individuality of employees, make rewards and punishments distinct, perceivable, and motivating. Use Vanke culture, corporate values, corporate vernacular, etc. to create an easy-to-acceptable and perceptible wartime atmosphere through easy and humorous vernacular videos and cultural posters. Pay attention to the cleverness of publicity channels and methods to avoid bringing them to employees Feeling pessimistic or being PUA.
Li Yujia, the chief researcher of the Guangdong Housing Policy Research Center, said that in 2018, Vanke first proposed to “live”, indicating that the industry will undergo major changes and the early expansion is too fast. Developers who have increased leverage and do not pay much attention to product creation in capital operation will definitely encounter many difficulties in the follow-up. Looking at it now, Vanke’s prediction has been fulfilled, which further reflects Vanke’s awareness of crisis management. This time, Vanke proposed to change the inertial thinking mode of the golden age, which is also the thinking and response of enterprises facing the current market environment.