On the content track, Zhang Yiming seems to have difficulty finding an ally.
Editor’s note: This article is from WeChat public account “Ginkgo Finance” (ID: threemornings),Author|Rosanne Editor | Wang Xiaolou.
According to the sky-eye search data, the recent byte jump has completed the wholly-owned acquisition of the interactive encyclopedia, directly holding the latter 100% of the shares. Previously, Pan Haidong, the founder of the interactive encyclopedia, also held a shareholding ratio of 14.96%, and the data showed that on August 27, he and the founding team had withdrawn.
Pan Haidong’s departure directly declares that this year-long acquisition has finally come to an end, and today’s headlines are a step closer to the search dream.
There was a known financing before, and after the headline acquisition, the war prelude between the giant and the quasi-majors became louder and louder, and the smoke was stronger.
On the 12th of last month, it was announced that it had completed the F round of $434 million in financing. Leading investors, Baidu, Tencent and today’s capital investors continue to vote. The discerning eye knows that these companies can be united, and the deep logic behind them is that they are curbing or fighting against common competitors: bytebeats.
A few years later, bytebeats rely on content to launch a home, and now it has grown into a towering tree.
From the perspective of content form, byte beating products include information, content, video, Q&A and other fields. Valuation is more than 75 billion US dollars, in addition to ant gold clothing, is currently the largest unicorn in the country.
The product is the advantage of the headline. Its “internal product matrix” has been invincible for quite a long time. With the subversive model, it succeeded in killing a bloody road in the interception of giants. But at the same time, this rapid expansion has also made today’s headlines “four enemies”, and many Internet companies have direct or indirect competition with them.
On the content track, Zhang Yiming seems to have difficulty finding an ally.
In “Eternal Dragon and Dragon Slayer”, Du Baidang and Yi Sanniang had a holiday with Qinghai Sanjian. However, during the fighting, they found that the practice of both sides was the same, and they could restrain seven injuries and can be used against Xie Xun. So immediately put down the gap, high-five.
As it stands now, the alliance of “encirclement and suppression” bytes has been formed.
壹
In 2019, Baidu’s market value was once surpassed by Jingdong, Netease and other companies. The industry’s voice of singing and screaming was higher than a wave, many peopleIt is said that the BAT iron triangle camp has ceased to exist.
Seeking truth from facts, this statement is too subjective. After all, search, social, and e-commerce have always been the three mountains that lie in the Internet industry, and are a topic that all practitioners and users are unable to open.
Although AT has long since gone, Baidu has suffered from a downturn in market value, but as long as no one shakes its dominance in the search field, it is not impossible for an elephant to turn around and return to the peak.
However, when Baidu turned around, the headline hit a punch in its core hinterland. For Baidu, the long-term threat and shaken its BAT status is not Jingdong, nor Netease, but the crazy temptation from the headlines.
It can be said that Bytedance against the new war in the search field of Baidu, who won who is the next B in BAT, open a new era of search; who lost, who is the second, is the battle of 2B .
This “hundred-headed battle” was full of gunpowder. In response to the rumors of Baidu’s acquisition, the headline said directly: “The rumor is not wrong, but it’s not Baidu’s acquisition of the headline, but the headline acquisition of Baidu.”
A “head-to-head” last year directly smashed the window paper between the two. One year apart, Baidu once again brought the headline to the court with a paper complaint. Two hundred billion companies, needle tip to Mai Mang, who does not let anyone.
This lawsuit has not been fruitful. In August of this year, the headline search engine was launched, and Baidu’s key was cut. Previously, the headline recruited talents to support the development of the search business, showing that it is determined to join the traffic division war, against Baidu.
The headline has been in full swing in recent years, but no matter how many kinds of products it launches, essentially a company with algorithm + recommendation as its core.
In the ecology of information distribution, there are many producers and many novelties. By the precise algorithm distribution, the right content is given to the right person. There are two things behind this: 1. Traffic (to buy a lot of traffic, or have a lot of traffic) 2. Algorithm technology.
For users, there are two processes for information distribution: active and passive. Baidu’s distribution is an active process, users actively retrieve to obtain content, referred to as “search + push”; and headline information distribution is a passive process, distributed to users through big data, users passively accept content, referred to as “push + search “.
In the past ten years, Baidu has almost monopolized the content distribution rights of China’s Internet by relying on search engines. Later, Today’s headlines riseDegree has seized a lot of sites in this field, but also led to the arrival of information flow.
Baidu has money and technology. Some people in the market laughed and said that if Baidu also imitated the development of headlines in the past few years, there is still something in the market. Unfortunately, when Li Yanhong returned to God, it was already late.
A monkey has smashed a huge stone, and naturally no one can stop him from making trouble.
A Baidu operating staff said when talking about the comparison of the two companies’ products. The headline team has a kind of “do everything”. Since the beginning of more and more intersections between Baidu and the headlines, the former has become an important target for benchmarking.
To meet the user’s information needs, Baidu and Byte Bounce two content distribution platforms have entered the stage of mutual struggle, waiting for the two sides to compete in the comprehensive strength of technology, content ecology and multi-channel channels. You sing me to debut, and there is no shortage of people watching the audience.
“Search + push” is like pushing the boat, “push + search” like sailing against the water. Even so, today’s headlines still show enough confidence to go to the black in the search field.
One is to be on the top, one is to be insured, no matter from which point of view, the headline and Baidu this matchup is inevitable. Obviously, no one can help anyone in a short time.
No one can slam the pace of byte expansion? Everyone’s eyes are now on Tencent.
贰
What is the relationship between headlines and Tencent?
The answer may be affirmative before last year. At that time, Zhang Yiming said that he would not be a hostile position with Tencent in public, but he would also like to praise Ma Huateng from time to time.
But when the vibrato grew to the second traffic giant beyond WeChat, it all changed: mine is mine, and you want me to turn it into mine.
The “Tanteng Wars” officially kicked off earlier than the “Hundreds of Wars.”
After 8 years of the “3Q War”, “Zhou Hongjun, who missed the people” did not re-enact and kill the Quartet. Instead, Zhang Yiming’s headline is becoming a new “red warrior” at the diversified business level.
If Baidu and the headline are snakes playing seven inches, they will poke the other party’s pain points. That Tencent and the headline