The “big fire” of mathematics thinking education has been burned this year since last year, but in the face of high customer acquisition costs, mathematics thinking education is still exploring the strategy of breaking the game.
Editor’s note: This article from the “investment network” , author Ding Zhibin.
After being labeled “next children’s English”, the “big fire” of mathematics thinking education has been burned this year since last year.
In the past month, Spark Thinking first announced that it has received $85 million in Series D financing, setting a record for the largest financing amount of the mathematics thinking track. It was founded in less than two years and received a total of $160 million in financing; but one month, the pea mind announced Completed hundreds of millions of rounds of round-the-clock financing, which was led by New Oriental Group and New Oriental Industrial Fund, and continued to “add fire” to the mathematics thinking track.
According to the statistics of IT oranges, the 2018 mathematics thinking track was invested and raised a total of 852 million yuan, an increase of 159.60% over the same period of last year. In the first half of 2019, there were 6 investment and financing of 435 million yuan. Among them, the star-shaped investment institutions such as “Red Shirt Capital” and “Innovation Workshop” frequently appeared, and cultivated well-known training companies focusing on mathematics thinking education such as “Spark Thinking”, “Pea Thinking” and “Maes Mathematics”. Capital continued to be injected, large-scale investment and financing appeared one after another, and the mathematics thinking education track gradually became the Red Sea from the Blue Ocean.
The “Quality Education” is coming, and the mathematics thinking track is “multiple killing”
The Ministry of Education began to specialize in the training market education chaos in February last year, and severely rectified issues such as “super-teaching”, “advance teaching” and “enhanced test-taking”. The development of traditional exam-oriented education and training was limited. After the “Olympic” was stopped, the capital that sought to break through the quality education began to aim at the branch of STEAM education – mathematics thinking education.
In addition to the policy, the prospects for the mathematics thinking education track are equally broad. According to the research report, the current penetration rate of mathematics thinking education is only 1%, and the market size is about 10 billion. Through the analogy of children’s English education, the penetration rate of future mathematics thinking education will reach 8%, and the market scale will reach 90 billion. Luo Jian, founder and CEO of Spark Thinking, believes that “whether from the education policy, the long-term planning of children’s education, or the current market development space, the cultivation and training of children’s mathematical thinking is an inevitable development trend.”
The policy is favorable, the market is broad, and the mathematics thinking track is “multiple killing”. The first to enter the mathematical thinking battle is the traditional K12 education giant. The traditional K12 giant started the layout of mathematics thinking education early, and its main attack line is the market. The future “Mobi Thinking Hall” was established in 2011, and the research and development products cover mathematics, language and science in content;In 2009, the net income in the second quarter of 2019 was RMB 117 million, a year-on-year increase of 45.1%, becoming a new business growth point.
Emerging online education giants have also joined the “fighting” of mathematical thinking education. One-on-one head-to-head launched the “Head of Children” in 2018. In July, the number of children announced that the monthly revenue exceeded 43 million yuan, and it is expected that the annual revenue in 2019 will exceed 500 million yuan. Vipkid, who has been deeply involved in the English field, launched “Hula Mathematics” to launch online 1 to 4 mathematics thinking courses for children aged 5-10.
But the first thing that stands out in the fight is the two institutions that focus on online mathematics thinking training – spark thinking and pea thinking. These two institutions have been founded for no more than two years, but the mathematics thinking track has come to the fore, and there is a tendency to become a head enterprise. Both are favored by capital and continue to complete financing. The Spark Thinking course was officially launched from July 2018 to March 2019, and the accumulated revenue exceeded 100 million yuan. Pea Thinking In May 2019, the monthly revenue was 28 million yuan, and the revenue in 2019 is expected to reach 350 million yuan.
Traditional K12 giants, emerging online education giants, organizations that focus on online mathematics thinking training, and even Internet company Netease also launched “available mathematics”. The mathematical thinking track is “smoothing in the sky”, and the situation is not chaotic. Insiders in an industry revealed that “many incomers are doing a gamble, and the next math pk is on the mathematics thinking education track, so no one wants to miss the math track.” Investment institutions and education companies are betting on mathematics thinking. On the track, the education of mathematics thinking is obvious to all. “But now there is a bubble in the mathematics thinking education industry, and how to develop it in the follow-up. Only after the industry is fully competitive can we see the company that really thinks for the users.” Insiders analyzed this.
Is technology a breakthrough in mathematics thinking education?
The current fiery mathematics track is quite similar to the online children’s English a few years ago. After 2013, the online children’s English track began to break out, and the capital continued to burn money. In 2015-2018, the financing amounted to more than 10.2 billion yuan, which gave birth to vipkid, 51talk, vipJR, DaDa and other well-known giants. 51talk became the first. An online education company listed in the United States. Capital markets have more analogy of mathematics thinking and online children’s English, and even the founders of the organization assert that “the next unicorn will definitely appear in the mathematics thinking track!”
It’s not hard to understand how to compare the mathematics thinking track with the children’s English. Mathematics and English are both just-needed disciplines. In the case that K12 mathematics training is gradually limited, more and more parents are turning their attention to mathematics thinking education. Spark thinking CEO Luo Jian believes that “the mathematics thinking tutorial uses mathematics as a carrier to nurture children. The logical thinking ability, mastered these abilities, and greatly improved the comprehensive quality ability, for the later mathematics