domeet webmaster

In March 2005, Douban officially opened its doors to welcome guests. The earliest functional section was only “Reading, Movie, Music”. Users can add book audio and video entries themselves, then score and comment. Therefore, the seed user of Douban is also the most literary person in the whole network.

Douban has launched a propaganda film “Ghost Corner” full of ghost metaphors in 2016, shaping the user’s body into A bit of autism, a big brain, and a “high-level traveller” who loves to read in the attic.

< /p>

△Douban is the little mimi.

△ Just hugged the world and was taken to an ambulance.

△This is a separate latrine. At this moment, the protagonist is inside, and plays a tour of the flying toilet.

In short, Douban wants to express: Our users are very special, and they value spiritual life and regard Douban as a spiritual home.

< /p>

△The short film comment reflects the user’s feelings about Douban: this site is often annoying to them, but “there is nowhere else to go” is simply a young man’s mood for the family .

In the distant 21st century, “literary youth” was still a boastful word. Douban gives Wenqing the space to express and communicate. The more books and videos you mark here, the more likely you are to find someone similar to you. Early Douban vigorously develops algorithm recommendations, helping many Wenqing find themselves. The same good or even the object.

< /p>

△ A rumor: If you find someone with a common preference of more than 250, you can get married.

There is a topic tag that has been around for a long time called #豆瓣征友大会#, which now has 190 million page views. Douban users generally hope to solve the problem of love here on the spot. They are convinced that using friends or hobbies to make friends or engage in objects may be more reliable than taking a kidney X, exploring X, or taking the account of the real estate license.

Speak back to Douban in the first few years. Since 2005, Wen Qing has marked the books and videos that he has seen on the watercress, and he has made friends with this. One to two, the Douban Station has formed an interest elsewhere.A hobby-based social network, users are particularly sticky.

How critical is this? Many PC websites have died after the rise of the mobile Internet, and The Douban has been smashed by users, but it has survived and smoothly completed the large shift of the user group from the PC to the mobile.

< /p>

△ Douban users have a high intellectual content (including knowledge). On the Douban look at the learning method to share the post, read it is to learn.

The more and more users of Douban are like a bunch of grapes, squeezing in the wine cellar of Douban.com, brewing More quality UGC. Good content can help the website to pull new, and many users outside the station registered the watercress. As of the beginning of 2018, the registered users of Douban reached 160 million, and the monthly active users were about 300 million.

Under the gaze of enough viewers, the Douban Reds also developed. The most famous wave in the early days, such as late evening, Zhang Xinyuan and Nanxun, took the route of the literary goddess.

< /p>

△The old goddess of the watercress, which was later torn away, and Zhang Xinyuan, had such a sweet hug.

There are still other people, and later red out the scope of the watercress, after the circle is broken, red all over the net. Although the expressions are different, they generally follow the path of exporting ideas, such as leaving a few hands and papi sauce.Sister Shaolin, etc.

< /p>

△ Later, with the funny video, the papi sauce was very popular, and in 2008, it was still suffering from the sixth level of trouble.

This wave of red beans is more popular than the goddess, and is more commercially successful. In particular, papi sauce created a record of 22 million yuan for new media single-chip advertising. The Papitube was founded as one of the most famous MCN institutions in China, and its performance doubled in one year.

Douban er feelings are more delicate, mostly online communication flowers realistic dumb, willing to write their own emotional life online. Before 2016, the live video has not yet come up, netizens love to read the text live posts, especially the love (out) love (orbit) legend. Douban is just not missing this story.

In this category, the most successful business should be the Douban Whale’s Douban Diary, which was later adapted into a movie. The article of 33 days of lovelorn.

< /p>

△ is particularly successful in all dimensions (information source: Baidu Encyclopedia).

Failed commercialization attempt

These people and content mentioned above are all considered commercial rich mines. Surprisingly, however, Douban did not rely on these to make any money. Zhang Xinyuan, a few hands, papi sauce, etc.It was only red after leaving the watercress, and “Lost Love 33 Days” and “My Friend Chen Bailu” were also bought by the film and television company for copyright and film and online drama. When it comes to making money, there is no such thing as Douban.

But Douban really worked hard.

< /p>

△The history of the watercress is App. Since 2014, they have all merged into one bean, the first green app: “Douban” (Source: Technology New Observation). The strategy of flowering everywhere to make an app was later proved to be a failure.

For example, Douban FM has a radio function that recommends songs based on the user’s favorite music. At that time, the shrimp did not fire up. Netease cloud music has not yet been born.

In the most successful period of development, the number of Douban FM daily active users reached one million. But since 2015, many users have lost due to copyright reasons.

Douban has also made a selection of content. In the early days, the “Double Point of Douban” and the “One Minute” that appeared later were respectively recommended for blog content and classified content in the site. The latter is similar to the immediate App. It was once very popular, but it did not escape the fate of a short life. It was officially shut down on August 16, 2017.

In May 2018, Douban’s WeChat app was launched. Users think that Douban is profitable. After all, the “Double Rental” team has helped many people find a suitable house. However, in less than a year, this small program was closed in April 2019.