The incident of robbing celebrity trademarks has long been a business, and even formed a gray industrial chain.
Editor’s note: This article is from the WeChat public account “drugs” (ID: youhaoxifilm ), 文| Zhang Ranjiang Yuqi,Editor| Shi Yidong.
“Hello everyone, I am a slag.”
Because of the representative Hong Kong Pu introduction in the endorsement game, the word “Zhangguihui” has become the most representative label of Hong Kong actor Zhang Jiahui in the past two years, and has been made into various Emoticons, ghost videos, are widely circulated on the Internet. However, although Zhang Jiahui himself has not expressed any objection to this, from the beginning of this year, the arbitrary use of “Slag” has become an event that may be suspected of infringement.
Not long ago, some netizens exposed a screenshot of the “Zhangzhui” trademark registration list. The figure shows that the applicant named “Zhang Jiahui” registered the “Zhouzhui” trademark of the whole category. After searching on the official website of the State Intellectual Property Office, the drug scorpion (WeChat ID: youhaoxifilm) found that the applicant named “Zhang Jiahui” did apply for 45 “Z slag” trademarks on May 30 this year, involving food and beer. Beverages, advertising sales and many other areas.
Although Zhang Jiahui did not respond to this, netizens generally believed that the registrant was the actor Zhang Jiahui himself. The purpose of Zhang Jiahui’s registration of these trademarks may not be to make money, profit, but to prevent problems before they happen. After all, in 2018, there was a platform called “I am a slag”, until Zhang Jiahui’s studio intervened and issued a condemnation statement, the infringing game was removed.
Declare screenshots
In contrast, many celebrities do not have the forward-looking awareness of Zhang Jiahui, so that they have suffered a dark loss in trademarks. Last month, the B-station of the B-station, with a total of nearly 6 million fans, said that his name had been sneaked into a trademark by a company, and he received a letter from the company asking him to change his name. Immediately, there were B-station netizens who said that among the top 100 UP players in the B-station, 27 IDs were suspected of being squatted, including “Xiangxiang Battle” and “Happy People”.
Users submit video
After further understanding, the drug lords learned that the celebrity trademark incident has already become a business, and even formed a gray industrial chain. To profit, sometimes profits can reach hundreds of times. Because of the difficulty of proof and the high cost of safeguarding rights, it is not easy for squatters to rely on legal channels to defend their rights.
Business of squatting trademarks
“My name is given by my parents. When did I become a commodity!”
Last month, B station UP Lord Jing Hanqing released a name called “I was told to follow my 22-year name. I can’t use it to change my name!” In the video, I said that he was sent a letter to a company named “Anhui Province Zhihu District Zhiqiao Electronic Products Sales Department” (hereinafter referred to as “Sales Department”), saying that he used the “respect” Han Qing” infringed on the company’s exclusive right to use the registered trademark, I hope that Jing Hanqing can modify the name in time, otherwise it will send a lawyer’s letter asking the major platforms to seal up their accounts.
B station UP main Jing Hanqing name was maliciously registered trademark
The drug scorpion searched the relevant information through the sky-eye search and found that the sales department was established on August 29, 2017, with a registered capital of only 0.002 million. Since its inception, the company has filed several trademark registration applications at regular intervals, including “Jing Hanqing”