North American outdoor special LED lighting penetration rate is less than 20%, which is a billion-dollar market.
It is learned that LED special lighting company Shenzhen Lianyu Optoelectronics Co., Ltd. (hereinafter referred to as Lianyu Optoelectronics Co., Ltd.) has completed tens of millions of yuan in financing recently. This is the company’s first round of financing, the investor is Shenzhen Times Bole Venture Capital Management Co., Ltd. (Time Bole) and listed company Zhou Ming Technology, will be mainly used for the company’s new product research and development, optimize the supply chain system, expand the team and add Four aspects of the factory.
Lianyu Optoelectronics was established in 2012 and is committed to the R&D, production and sales of LED special lighting products. The company’s products are mainly sold to overseas markets, including North America, Europe, Australia and Southeast Asia. The company’s core product is outdoor LED lighting. Among them, shoebox lights, corn lights, wall lamps and other three types of outdoor LED lighting products accounted for more than 70% of revenue.
In the past three years, the company’s performance has maintained rapid growth, with an average annual growth rate of more than 80%. In 2018, the output value has exceeded 500 million yuan. The company currently has a market share of over 30% in the outdoor LED lighting market in North America.
Huang Yiming, Director of ICT Investment, Times Bole, said: “There are currently more than 30 million replacement markets for traditional halogen lamps, HIDs and CFLs in North America and Europe, and only 70,000 to 800,000 corn lamps are produced and exported annually. There is still a lot of room for replacement growth. In addition, in the replacement of high-power LEDs, Lianyu has always been the main provider of global LED shoebox lights, with strong influence in the segmentation industry. Future HID metal halide lighting products The upgrade will open up a new LED high-power lighting market. At the same time, the current North American outdoor special LED lighting penetration rate is less than 20%, which is a billion-dollar market. In North America, the United States in corn lights, shoe box lights Among the product categories, wall lamps, floodlights and petrol station lights, there is a high market share, which can share the dividend of market growth.”
According to statistics, there are currently more than 10,000 LED lighting companies exporting to the United States, and the competitors facing the company include:
Debon Lighting (established in 1996, listed in 2017, as of 15:00 on September 9, 2019, the stock price is 9.34 yuan), Zhejiang Sunshine Lighting Group Co., Ltd. (established in 1997, listed in 2000, as of At 15:00 on September 9, 2019, the stock price was 4.30 yuan. Foshan Electrical and Lighting Co., Ltd. (established in 1992, listed in 1993, as of 15:00 on September 9, 2019, the stock price was 5.34 yuan).
The following is a brief introduction to Investor Times Bole:
Time Bole was established in Shenzhen in April 2011, and the accumulated asset management scale exceeded 10 billion yuan. The company focuses on investing in two areas of ICT and precision medicine. In recent years, it has become one of the few well-known “industry + PE” investment institutions in China.