Ofo’s little yellow car, which hasn’t been heard for a long time, has recently been searched again. Netizens discovered that ofo’s refund of deposits had “new tricks”, including refunds for deposits from shopping, deposits back for orders from friends, and RMB 2.5 for deposits after topping up 10 yuan. Obviously it is the consumer’s money and should be refunded unconditionally. Unexpectedly, it has become a marketing tool, so that the Shanghai Consumer Protection Committee directly denounced ofo as “cutting the ceiling of leeks.”
From the APP information, the “new trick” of ofo’s small yellow car is suspected to be a feature launched a year ago, and some activities have already ended in March 2020. It was turned out after more than a year, and it was still on the hot search. I don’t know how many consumers are trapped in the “deposit pit”? Data shows that at least tens of millions of consumers are currently waiting in line for deposit refund. If calculated based on the minimum deposit of 99 yuan, there should be more than 1 billion yuan of deposits that have not yet returned to consumers.
The belated hot search has exposed problems that cannot be resolved with delay: it looks like a deposit, but in fact it is the security of advance payment; it seems to be a trick of an enterprise, In fact, similar situations involve companies in multiple industries. Based on this, it can be said that the difficulty of prepayment supervision has always been a “stubborn disease” that plagues the industry and restricts consumption. Except for some industries that have established fund depository systems under the promotion of the state, key prepaid industries such as fitness, beauty salons, catering, and car washes have not yet established similar systems. Some stores do not have a contract and can receive prepayments by giving a WeChat code. Once a business “runs away”, it is difficult for consumers to find a match.
According to a report released by the China Consumers Association, last year there was a significant increase in disputes involving prepaid consumption such as housekeeping and fitness, and even the “gym card charging” scam appeared. The general routine is that the business group rents a venue in advance, claiming to open a gym, deliberately lengthening the renovation cycle, delaying the entry of equipment, and at the same time hiring people to distribute leaflets around, soliciting customers to recharge and apply for a card. By the time consumers wondered why the gym was not open for business, the boss behind it had already “run away” with the money, causing consumers to suffer losses.
To solve this problem, in addition to intensifying the recovery efforts and strengthening credit supervision, the supervision of fund accounts should also be promoted as soon as possible to ensure the safety of consumer funds from the source. At present, Beijing, Shandong Weihai, Shandong Qingdao and other places have explored the establishment of prepaid fund supervision platforms, and Jiangsu Province has also issued the “Jiangsu Province Prepaid Card Management Measures” to promote the establishment of a prepaid fund depository system. The main idea is that the consumer deposits the prepaid funds in the bank account opened by the enterprise, and the bank settles it to the merchant one by one according to the actual consumption. If the merchant defaults or “runs away”, the prepayment will be refunded to the consumer by the bank, which greatly improves the security of funds.
The information displayed on the Judgment Writs Network, at least 20After September 19, ofo has no property available for execution. At this time, it is emphasized that ofo’s original deposit violation and the company’s obligation to refund the deposit unconditionally may not help, and it is the key to make up for it.
Entrepreneurship failure may be inevitable, and morality should be upheld first. In the past few years, many teams that failed to start their own businesses have staged “Really Passed on” and took the initiative to take on more responsibilities outside of the “Limited Liability Company”, which has been well received by the society. Entrepreneurship is difficult, and a life of nine deaths. Unfortunately, the business failed, consumers sympathized; struggling to make a comeback, consumers admired; but if you still play routines after the failure, not only will it arouse consumer disgust, but may also be prosecuted by law.