“Cloud occupied”, have you heard of it?
Editor’s note: This article is from WeChat public account “Every video” (ID: Meijingyingshi), reporter Du Wei, editor Du Yi.
Besides the paper-shoulders and books, the popular “cloud-occupied”, have you heard of it?
Not long ago, Deyun’s annual section of the Silk Festival was invoiced. On the day of the ticket release, it was quickly passed by the second. The fans who could not get the ticket turned their eyes to the Internet and made “cloud-occupying” on Youku. It caused a hot discussion in an instant. Last night (September 9th), the official opening of the section of the Silk Festival, enthusiastic fans have pushed the “cloud-occupied” to a new climax – dozens of non-voting fans, also came to the show, drenched off the field Rain, took out the phone and looked at the video official record.
When Deyun’s 2019 Assembléral was staged in the field, a large number of fans came out from the field. Source: Video screenshots
Since this, “Cloud to see cross talk” has become another new example of cloud phenomenon after “cloud cat” and “cloud travel”. However, after opening up a new model of cross-talking, can Yunzhan seat boycott the yellow cattle? What changes have happened to the fan bases of online chatter in the past few years? In the past summer, what kind of scenery is live entertainment?
Unable to grab tickets,Fans “Cloud Occupy” opens up a new mode of online comic dialogue
The North Exhibition Theater last night was very lively. Deyun’s 2019 Assessing Festival was on stage. Surprisingly, the off-court, which should have been deserted after the opening, is also crowded.
The sudden and heavy rain in Beijing at night did not ruin the enthusiasm of the fans to “see the cross talk”. They either held an umbrella or looked for an eaves to shelter from the rain. The mobile phone has a video official record on the sidelines.
Fan fans get together and watch the video official records outside the show section. Source: Video screenshots
“It’s too difficult. We grab the ticket for a second and then ‘grey’, we can’t grab it!” The fans at the scene reluctantly sighed and said thatThe official Silk Festival will be officially recorded every year on Youku, but in general, it will have to wait for ten days. This year, it can be broadcast on the night of the Silk Festival. “Although the weather is not good, we still want to come here (outside the show) to feel the atmosphere.” After the 95th, the swallow smiled.
Being in the wind and rain, you have to go to the field to see the clouds. The dedication of Deyun fans can be seen.
As the most popular comic dialogue group today, whether it is a small garden or a commercial performance, Deyun is almost a hard-to-find ticket, not to mention the annual festival. It is understood that the section of the Silk Festival is a performance held by Deyun Society in order to thank the fans. The name is taken from Guo Degang’s fan name. This year’s actor’s lineup is extremely luxurious: Guo Degang Yu Qian, Yue Yunpeng Sun Yue, Zhang Yunlei Yang Jiulang, etc. will all appear.
This invisibly increased the difficulty for fans to grab tickets. On August 13th, the tickets of the Deyun Society’s 2019 tickets were sold out soon after the sale. The ticket selection option became gray and was ridiculed as “second gray” by fans. After that, there will be high-priced tickets for the scalpers. Many people reluctantly believe that the festival is not only a festival of fans, but also a carnival day of the ox. In order to boycott the yellow cattle, Deyun said on its official Weibo on September 2 that the joint festival partner Youku will play on the night of the September 9th show. Although the playback time is slightly delayed, it is enough for fans to be happy.
Therefore, a large number of fans who did not grab the tickets rushed to the online “cloud-occupied” and brought the enthusiasm of “cloud-occupying” to the outside of the section. The “corner” of his own powder is played in the field. It is also very enjoyable to participate in the discussion together with the fans outside the stadium.
Summer live entertainment is hot,Only only 4 million live performances of Damai.com in two months
Behind the fans who enjoy the “Stones and Crosstalk” of the Silk Festival, the media is changing with each passing day, and the Internet has made the comics a new life. The new mode of online comic dialogue is another new example of the cloud phenomenon following the “clouds and cats” and “cloud tourism”.
With the changes in the media, what changes have occurred in the fan base of “Clouds to See the Crosstalk”? According to the “Deyun Society’s Powder Joy Value Report”, the cross-talking crowd showed obvious rejuvenation in 2019. After 90 years, it occupied half of the country, with 95% accounting for nearly 23%. At the same time, female crosstalk users rose 240%, and the ratio of men to women changed from 6:4 in 2018 to 5:5 today. In terms of geographical distribution, the second and third-tier cities have the largest number of cross-talk users, accounting for 53.02% of the total.
Image Source: “Deyun Society Powder Happy Value ReportReport”
Every time the film and television (meijingyingshi) reporters noticed that this hot scene of the Deyun Society’s 2019 tickets is hard to find, just the tip of the iceberg of summer entertainment. In the past seven or eight months, only one ticketing platform of Damai.com, during the summer period (7.1-8.31), reached 41,000 in the performance of the show, attracting 3.34 million visitors, and the performances covered the whole country. 218 cities.
The relevant person in the barley network told each reporter that the overall box office of the summer barley network increased by 14.3% compared with the same period of last year. Among them, the fastest growth rate is the box office of sports events, an increase of 137% over the same period of last year; in addition, the box office of leisure exhibitions and professional theaters are also rising, with year-on-year growth rates of 52% and 43% respectively.
However, the box office of the concert, which has received much attention from the public, was flat with the same period last year. In two months, the barley network is on sale for concerts
There were more than 2,600 games including Jay Chou, Mayday, Li Zongsheng, Li Ronghao, Yang Qianxi and Karen Mok. Numerous sessions ensured the leading position of the concert box office in the overall box office of the live entertainment, which accounted for 60% of the total, more than twice the box office of the theater.
There is no doubt that the main purchase of concert tickets is 90, the proportion of ticket purchase users is as high as 66%, three times that of the 80s; it is worth noting that after 00 users are rising, with 8% of tickets The proportion is over 70.
Image Source: Provided by Barley Network