The brain training market has a billion-dollar market
“Jujue Education” is an educational brand that provides brain training courses for children aged 5-15 years. It used to be It has been reported in detail.
The main education mode is the combination of software and hardware thinking and brain training: hardware, through the self-developed smart armband or bracelet hardware to collect the skin/energy data, real-time feedback to the computer, to achieve “ideal” Control the objects in the software game to exercise the brain nerves, strengthen the concentration and self-control, and visually feedback the children’s situation to the parents and teachers to achieve targeted intensive exercise; in terms of software, the professional full-time teacher of “Jusi Education” adopts The self-editing textbooks provide course counseling for the students. The course content includes: emotional intelligence, concentration, thinking training, etc. The general price of the offline course is about 20,000 yuan.
In fact, whether it is the traditional subject test-oriented education or the recent popular quality education, its essence is the cultivation of the brain. As “brain science research” is written into the 13th Five-Year Plan, the advancement of artificial intelligence devices, the upgrading of household consumption quality, and the science of related knowledge, many parents have begun to gradually understand and choose to accept the basic quality education of “brain training”. .
“The brain training market has a market of 100 billion yuan.” Dong Chunmei, CEO of “Jusi Education” said.
According to China Industry Network“2018 Quality Education Industry Development Status and Future Industry Development The Trend Analysis report disclosed that families who participated in the survey in 2017 invested 60% of the total cost of children with more than 10,000 yuan in quality education. The penetration rate of general comprehensive thinking quality training is 10%. The average price of such thinking trainers is 8,000 yuan, and the penetration rate is assumed to increase by 1% per year. The unit price of passengers increases by 5% every year, which can be measured as the quality of China in 2020. The potential market for education is 100 billion yuan.
In order to further expand its market share and seize the blue ocean opportunity, “Jusi Education” is concerned that offline channels often lose some users who cannot be converted due to time and geographical issues. So how do you pick up this part of the students? “Jusi Education” began to develop its own online education platform last year, and based on the original 1v1 course online this year, it opened a 1v4 course to provide families with lower-priced course options to attract more students. Incremental customers.
For online platforms, Dong Chunmei once pointed out that he wants to build a lightweight online learning platform.Note to create a “family training model”: weaken the traditional centralized online course counseling, make full use of the free fragmentation time, and strengthen the offline family self-training. In addition to the basic knowledge guidance, the online course also specially arranges the “Smart Bracelet Learning Course” which students and parents participate in. This course enables parents to use their own “smart bracelets” for their own time. The child performs mental training to achieve more efficient and stable training results.
“For the brain training, it is obvious that there will be a head company after 2015. At present, there are about 4-5 national brain training brands, but they are basically traditional. Under the offline chain mode, only the “Ji Si Education” is currently operating in the ‘offline + online’ course. “Chong Chun Education” CEO Dong Chunmei said.
The educational institutions under the chain chain generally use the traditional push method such as business cooperation experience points and flyers, while the typical method of online education institutions is to buy money and buy. Advertising and related logistics operations, how can the “Jusi Education” of the “online + offline” course hybrid mode open up online and offline resources for user growth operations?
“Jusi Education” tells that the key node for online and offline is to develop 2B2C’s “cooperative school + direct league school” (training institution) model, relying on big B small B-end agent, borrowing power offline Accurate drain line.
Many training institutions now have the need for expansion, but they are often constrained by the lack of teaching and research capabilities, and even the participants in these institutions have their own attention training. In this opportunity, JUCCCE chose to work with these institutions to provide course products, and to promote their online courses through these institutions. At present, there are 20 educational institutions that cooperate with the course transplant, and counting the franchise stores, the number of offline access channels of JUCCCE Education has reached nearly 100.
Not only that, “Jusi Education” is implementing the “100 Cities” and public college cooperation programs to speed up the cooperation of educational institutions in the sinking market, thus creating a pre-user traffic for nationwide online courses. Pool; Second, through the active cooperation with public institutions, to create brand endorsement.
As of the beginning of September this year, the number of offline centers of JUCCCE Education has increased from 60 to 100. The total number of students (including books and classes) has reached nearly 10,000, and offline users have paid for them. The conversion rate is maintained between 30% and 50%, and the online course renewal rate is stable at 50%.
In the future, the strategic planning of “Jusi Education” is from the children’s education brand to the family education brand, and the business is expanding into the attention training field for adults and even the elderly.
“ JUCCCE Education” is seeking 10 million yuan pre-A round of financing, mainly for course research, intelligent software and hardware research and development iteration, team talent training recruitment and marketing.