Brand influence is the killer of Red Flag travel.
Editor’s note: This article is from “Future Auto Daily “(micro-channel public number ID: auto-time), author: Terence Lee Nan.
Author | Li Yinan
Edit | Liang Chen
The red flag has to be done, this time targeting political business users.
Finally, FAW Group announced that it has completed the construction of its basic platform for the travel platform “Qiao Miao Travel” and will officially operate. At present, the platform has obtained the “Network Appointment Taxi Business License” from cities such as Changchun, and has the access conditions stipulated by the local cities. It will be put into operation in Changchun, and will continue to open travel services in first-tier cities in China.
According to the introduction of FAW Group, “Qiao Miao Travel” is positioned in the middle and high-end political business market, and provides travel services for enterprise users through various models such as Hongqi H5, H7 and E-HS3. In addition, the platform will also provide users with related travel services including online car rental and leasing.
Red Flag believes that Qiu Miao travels to enter the travel market in the context of rapid growth in network segment demand and bus reform. In the face of similar vehicle platforms, its innovative technology and quality service are the biggest highlights of the platform. In addition, Hongqi revealed that the company will launch “Qingmiao Travel APP” and “Red Flag Service” in the follow-up, focusing on the dataization and quality of travel services, consolidating the enterprise-level service foundation, and comprehensively guaranteeing “enterprise efficient management” and “users”. Wonderful experience” both ends. Based on this, breaking through the enterprise-level travel management and experience limitations, making Hongqi’s travel service more in line with the needs of political business users, this will become an important breakthrough for the platform to quickly improve competitiveness.
The strategy of red flag layout is not surprising. Compared with ordinary travel brands, Red Flag has a certain brand background and appeal, it is easier to meet the needs of political business users, and has the ability to meet the diversified and customized services of users.
The transition from traditional car manufacturers to travel service providers is one of Red Flag’s important strategies in recent years. Since last year, FAW Red Flag has begun the road of strategic transformation. At the beginning of last year, FAW Group released the “New Red Flag Brand Strategy” and announced the construction of the “Smart Travel Ecosphere” of the Red Flag brand.
FAW Group said it is accelerating the “transformation from car manufacturers to mobile travel service providers”In the process, the company began to embrace new energy vehicles and intelligent network technology on the one hand, and on the other hand began to explore new business and increase more contacts with consumers. The official operation of Qiqiu Travel is not only the strategic landing of the new Hongqi brand, but also another layout for FAW Group to build a “smart travel ecosystem”.
