The rise in pork prices has inspired the author to look at user growth from a virological perspective. What new insights will users have in virology?
1, virus two or three things
Today, is your pork free?
The price of pork has recently been high in various places, and we have been experiencing various “freedoms” in turn. Of course, the author is not interested in analyzing prices, but is interested in African swine fever virus, one of the culprit leading to the rise in pork prices. A virus can be said to be an alternative to nature. It is like a source code fragment of the biological world, wandering in the emptiness.
The virus has such tremendous power, so can it help us to think about the product? We make products that we hope users can get fast growth, and our product information can be passed like a virus.
The teacher is natural, so the author tries to find the clues of the virus to dominate the natural world to see if it has its inherent principles or mechanisms.
Why is there a large-scale plague in a certain place, why is the flu peaking in the winter and spring? All of this must have its own internal scientific mechanism in operation.
With these questions, the author draws a virus propagation spread map based on the path of virus transmission, infection of the host, and the spread of the entire population, as shown in Figure 1-1.
Figure 1-1 Virus propagation diffusion link diagram
The whole virus spreads the diffusion map propagation link, the diffusion link and the mutation iterative link. The propagation link contains two key objects (pathogens and hosts), three propagation conditions and an infection mechanism, and the diffusion chain. The road contains diffusion driving forces and diffusion mechanisms.
Why can African swine fever virus outbreak in China? It is almost impossible for China and Africa to travel far and wide, so that the virus itself can travel far and wide. However, the development of modern human science and technology, air transport shipping is extremely developed, thus providing an excellent communication channel for the virus.
In addition, the virus has a wide range of media, whether it is through insects, pig fluids, or even water. Due to the wide range of media, communication has become unpredictable. Of course, the virus is not omnipotent, it also needs to properly spread the environment in order to spread widely. For example, a suitable temperature can ensure the activity, and the environment in which the captive pigs are raised is conducive to concentrated infection.
Of course, the virus and the host are always antagonistic, otherwise the host is completely destroyed by the virus. Virus can becomeInfecting the host, this is the result of viral invasiveness overcoming host immunity. The immunity of the host population is also increasing throughout the infection process, and the virus will also increase its invasiveness through its own variation. The entire anti-feedback mechanism is constantly undergoing dynamic adjustment.
In addition, even if a virus can erupt in a certain place, it does not mean that it can erupt in a large area. Therefore, in addition to the need to have propagation conditions, the virus must have a proliferation mechanism. For example, humans can prevent the spread of the virus by means of isolation and disinfection of the ward. Of course, if someone throws a sick pig into a river, it is easy to cause a virus to break out in other areas.
Therefore, the spread of the virus requires an effective driving force and diffusion mechanism in addition to the propagation conditions.
Speaking of so many viruses, the spread of the entire virus is very similar to the growth of our product transmission. So, can we apply it to our product growth strategy by learning and thinking about the spread and diffusion mechanism of this virus?
Draw a product propagation growth link diagram by replacing several elements of virus spread, as shown in Figure 1-2.
Figure 1-2 Product Communication Growth Link Diagram
If you replace two objects in the virus propagation with two objects (source and user) that the product spreads, the entire propagation process is still appropriate. In addition, viral variations translate into iterative optimization of the product.
Imagine that the virus source code fragment, in the numerous battles with the host, iteratively upgrade itself to achieve the purpose of successfully infecting the host. This kind of offensive strategy mechanism and our constant iterative product to grab users, can not help but have the same effect.
Second, propagation link disassembly
1. Two key objects
In the communication science, the origin of information is called the source, and like the virus of the pathogen, it consists of the genetic material nucleic acid and the outer shell. Let me refer to the source as a source, because it is similar to a virus. The source also has its core DNA (the propagating Polaris target) and the outer shell (ie, information content) that wraps it up, as shown in Figure 2. -1 is shown.
