Shanghai company is accused of misbehavior
After the holidays, thank you for giving gifts, it is not new in the real estate circle. Developers who want to make posters and post hot spots every 24 solar terms will not miss this opportunity of “uniqueness.”
But it’s too much to pursue personality and there is also a time to “turn over”.
Just yesterday, a thank-you event was held in Shanghai Pazhou. The details of the specific event are not important. The key is that the event is accompanied by a full set of Durex “sex toys”, which immediately sparked a strong discussion in the industry. The Pazhou brand has also confirmed that this has happened.
In the internal group chat screen of a Pazhou Real Estate “Shanghai Company Marketing Planning Department”, the Pazhou Group brand has been continuously used “disdain” The words “junk” and “shame” describe the incident and call it a “joke in the real estate circle”.
Although the relevant person in charge later explained that “just spoof packaging, chocolate inside”, but still can not stop the chain reaction caused by this distinctive ritual As the event escalates in the industry, penalties and accountability follow.
At 8:55 pm, relevant comments have been circulated in Pazhou: expulsion Shanghai brand leader, “Black”< /span>Activity Suppliers, Cancel the performance of the Shanghai company’s total marketing performance in September, more than 110,000 activities are directly deducted from the prize pool, and the Shanghai company is cancelled simultaneously. Business Planning Department participationThe right to incentives…
Subsequently, the Shanghai-Su region directly notified the marketing management department of the Shanghai company, and at least three months in the future All the external and outbound materials of Shanghai Pazhou must pass through the regional company. Approval execution. However, the above results have not been confirmed by the Pazhou.
