New money’s luxury evolution theory
In the 21st century, whether it is IT products, new concept cars, or collections of luxury homes, we must continue to innovate and upgrade in order to win the hearts of users.
In particular, the special product of luxury homes, after years of development and iterative updating, the customer base has developed significant changes. Today’s luxury home buyers are no longer the “old money” generation who liked the gorgeous decoration style and showed their identity through price, but the “new money” family with international vision and taste.
In the eyes of “new money”, luxury homes are not only a comfortable physical space, but more importantly, they can carry the life planning and growth dreams of the whole family, which fits with their values and spiritual aspirations. This also makes the meaning of the mansion continue to expand, in fact, this is also the ultimate pursuit of the essence of the top life.
The 壹·亮马, located in the international residential area of the East Fourth Ring, thinks so and does the same.
On the evening of September 11, Yan Liangma and “ONE Friends” gathered at the China Film Directors Center and held the first “ONE Friendship Festival”. This “new luxury” mansion located in the core area of the East Fourth Ring Internationalization officially announced the launch of “壹·亮马Plus+” The five dimensions of “Region Plus+”, “Education Plus+”, “Service Plus+”, “Medical Plus+”, and “Product Plus+” are upgraded to make life “ONE icon update”.
Regional Plus+: Internationalized East Fourth Ring upgrade again
壹·亮马, standing on the East Fourth Ring Road, has become the center of the city since its birth. First, because it is the only high-end new real estate for sale in Beijing’s Dongsihuan; one is because of the enviable international living atmosphere.
The surrounding area of 壹·亮马 is home to the 165-nation embassy, a number of five-star hotels and the most western restaurants and bars. It has always been the most cosmopolitan place in Beijing, plus the nearby 798 Art District is the world. The largest Bauhaus complex on the scale also gives the region a strong postmodernist atmosphere.
About the East Fourth Ring, everyone is already familiar with it, and the future here is more exciting, and 壹·亮马 is the most direct beneficiary of the regional Plus+.
First, 壹·亮马Within 2,000 meters, Dongfeng Debi Artificial Intelligence Innovation Base, 898 Innovation Valley, Beijing International Culture Silicon Valley, and the gathering of many emerging industries will attract more high-tech and innovative talents to bring new atmosphere to regional development. .
Secondly, regional transportation upgrades will greatly satisfy the travel needs of the wealthy people. According to the plan, Beijing Shenke will be completed and opened to traffic in 2020, not only shortening Beijing to Shenyang by 2.5 hours, but also increasing traffic throughput in the Taiwan area by 50%, throughput by 20%, and travel time by 25%. Rail transit increased the emissivity rate by 80%.
In addition, the new upgrade of large-scale commercial facilities makes the international life atmosphere of 壹·亮马 more colorful. The Yindigang Shopping Center, which is adjacent to the 壹·亮马咫尺, is undergoing the second phase of construction, with a planned building area of 620,000 square meters, covering 5A Grade A office buildings, corporate headquarters, foreign cultural centers, the International Art Theatre, and the Sky Art Center. When completed, it will become the largest and most advanced urban complex in the east. In the region, the cultural and entrepreneurial block transformed from the old factory area, the first creation of the Langyuan station, is also characterized by fashion, culture and avant-garde, and is becoming the “sacred place to worship the people” – the second “Sanlitun” in Beijing.
Under the many favorable effects of regional upgrades, it has undoubtedly opened up a brand new international life experience for “·亮马’s “ONE Friends”.
Education Plus+: Join hands with top-notch educational institutions to make “Little ONE Friends” go up every day
Education is a top priority for Chinese families. The recently broadcasted TV series “Xiao Huan Xi”, Huang Lei and Hai Qing played a couple for the children to have a good learning environment before the college entrance examination, and moved to the “Shuxiang Yayuan” project, also because of the good living atmosphere. The children in the play finally got the ideal university.
The mention of the educational environment, 壹·亮马 is indeed remarkable. It is surrounded by international education such as the Beijing German Embassy School, NIT Aidi Education, Qing BIBS Miao International Bilingual School, and Ivy League International School.
At the same time, the project will also cooperate with Xuetong Society, which is ONE friends’ children provide a self-growth, based on the platform I manage, to nurture children’s hobbies and enrich their after-school life. In addition, 壹·亮马 will also provide a systematic international training route for “Little ONE Friends”.
It is reported that all the courses of 壹·亮马 and Xuetongsha will be officially launched after October 1st, so that Xiao ONE friends will thrive in a loving environment. Xue Jing, the director of Xuetong News Agency, also said that at every Olympic Games, Xuetongshe will cooperate with China Central Television to conduct interviews on sports events. At the 2020 Tokyo Olympics, Xuetong will give three places for ONE friends from 亮·亮马, and will go to Tokyo with everyone to witness the Olympic moment.
Service Plus+&Medical Plus+: Caring for all aspects of “ONE Friends” life
In the 21st century, community services require intelligent updates, breaking down community information barriers and adding points to life. For this reason, 亮· Liangma specially carried out the service Plus+, launched the ONE friend small program, and collected the project selling points and regional news to the owners. The owners can also use the points to redeem gifts and make appointments for private banquets for friends and family.
Through the ONE Friends program, each community’s selection, every public space choice, will invite 壹·亮马’s ONE friends to participate, including the latest information in the region and the project itself, which can also be found here. answer. 壹·亮马 is connecting each individual and family in the community with the “ONE Friends Small Program” to grow together.
At present, the ONE friend program is in the 1.0 version stage, and the ONE friend version 2.0 will be launched after October 1st, when the ONE friends will be given a customized medical service.
Product Plus+: Blooming “New Luxury Aesthetics”
Become a collection of “new luxury aesthetics” that can be handed down. It is the creative concept of 壹·亮马. It adopts the “metal + glass curtain wall” on the facade of the building to integrate the modern technology application with the aesthetic harmony of the contemporary world architectural art, upgrade the elegant aesthetic design, and innovate the Beijing skyline of the East Fourth Ring. line. At the same time, I invited the Japanese landscape design master bridge, Zhi Zhi, to transplant the dry mountain water that he had studied for a lifetime to the 壹·亮马, using the mountain stone as an isolated island, and using Baisha as the ocean and the river, and transforming Wanyan Qianyan into a square inch. Excellent artistic expression of urban elites and self-talk. In March of this year, Yan Liangma won the IDA International Design Award for outstanding architectural design.
In addition to the excellence of architecture and gardens, 壹·亮马 has upgraded the product quality+. Through the modern minimalist design style, it shows the international fashion life experience: the design of the point light source makes the life atmosphere light appear in more life scenes; the TV background wall uses the ultra-thin, zero formaldehyde, more environmentally friendly Spain. The slate of the piece; the living room and dining room, the façade is selected from the marble of Abbott Jade, and the hard-walled fabric is used; the floor of the bedroom is made of mountain-shaped oak; the custom-made porch and the main bedroom cloak…
With the product Plus+, 壹·亮马 will present a warm and steady artistic architectural atmosphere, bringing a feast of life aesthetics dedicated to ONE friends.