The biggest player behind NCsoft is the gaming business, and now it not only has games, but also a comics platform and a baseball team.
Editor’s note: This article is from WeChat public account “Sanwen Entertainment” (ID: hi3wyu ), author Tony.
NCsoft has a revenue of 10.4 billion yuan a year, an operating profit of 3.7 billion yuan and a net profit of 2.46 billion yuan. The biggest player behind it is the game business, and now it not only has games but also a comics platform and a baseball team.
“LineageM” is the number one regular on Google Play Korea’s bestseller list.
This game was launched on July 5, 2017.
In fact, this RPG game developed by online game company NCsoft has been ranked first for several months and has become the core source of revenue growth for the company.
In 2018, NCsoft’s revenue was 10.4 billion yuan, operating profit reached 3.7 billion yuan, and net profit was about 2.46 billion yuan. The big hero behind it, there is the mobile game “Paradise M”.
In 2018, NCsoft’s mobile game revenue was about 5.5 billion yuan, of which two paradise games earned 900 million yuan and 400 million yuan respectively, while “Aion Tower” and “Jianling 2” and “Guild War 2” respectively 400 million yuan, 700 million yuan and 500 million yuan. “Paradise M” is not only in the Korean market, but also in overseas markets.
NCsoft is a Korean old-fashioned game company founded in 1997, specializing in the development and operation of mobile games and computer games.
At present, 7 mobile games have been released, 8 games are available, and 7 games are being developed, including 4 “Sword Spirit” series mobile games, “Paradise 2M”, “Aion2” (AION2) and so on.
The three masterpieces of “Sword Spirit”, “Paradise” and “The Tower of Eternity”, together with the “Guild War” issued in 2005, these four games have entered the Asian and North American markets in 2009, leading the company into globalization. . NCsoft has also established branches in 13 locations including North America and Europe.
In addition to game development, NCsoft is involved in the construction of social and comic platforms and the formation of professional baseball teams.
Below, let’s take a look at how this old-fashioned game company made its fortune.
After the end of the tour MMORPG made a home, now the mobile game “Paradise M” ranked first
NCsoft started with “Paradise” launched in 1998 and established NCsoft’s position in MMORPG as a pioneer in online games. It has also been registered in China, Japan, and Taiwan.
“Paradise” is the first Internet-based online game in Korea based on the era of integrated fantasy. “Paradise” not only rewrites the history of global online games, but is also recognized as one of the most successful cultural content in the world.
In July 2003, NCsoft launched the fantasy online game “Paradise 2” with the background of “World of Heaven” 150 years ago. The completion of “Paradise 2” has reached an unprecedented height and was evaluated as a new era of Korean 3D online games. Today, the game has established mature and influential markets in North America, Europe and Russia.
After “Paradise”, NCsoft released the MMORPG “Guild War” in 2005, becoming the world’s best-selling online game that sold more than 7 million copies worldwide.
Gale of War’s new game system, content, combination of characters and skills, and strategic collaboration, its gaming performance has been recognized by players around the world. Now we have a stable and mature market in Asia, North America and Europe.
2012 “Guild Wars 2” listed, by NCsoft North American Studio Arenanet development, with “Guild War” as the game background, issued in the US market, with stronger fighting and more joy.
In 2008, the MMORPG end-game “Aion Tower” developed by NCSOFTR&D Center became another big leap of the company. In 2009, it won the Korean Game Awards and refreshed all the records of all MMORPGs in Korea.
This game also began to globalize in 2009, and now has a mature market base in China, Japan, North America, Europe, and Russia.
The 2012 MMORPG “Sword Spirit” was released and entered the North American and European markets in 2016. Today, China, Thailand, Japan, Russia and so on occupy a certain market position.
In the early days of NCsoft, PC-based MMORPG was the main research and development target, and relied on Paradise to occupy a place in the global MMORPG market. But with the development of smart mobile terminals, NCsoft gradually transferred its business center to mobile mobile games.
From 2015 to 2018, the sales share of various game products can be seen, the mobile game sales share has increased year by year, becoming the main source of sales revenue. In 2018, NCsoft Mobile’s mobile game market share reached 30%, while MMORPG only accounted for 2%.
With the production experience and game culture foundation of mature terminal games such as “Paradise”, NCsoft began the development of mobile games represented by “Paradise M” and “Paradise Red Knight”. “Paradise Red Knight” listed in July 2016 is “Paradise”Based on mature IP, the first mobile mobile game developed independently. Users can experience the mobile RPG of the hero “Basu” and the Personal Summoner in another worldview of “Paradise”.
Listed in Asian countries such as Thailand, Vietnam, Singapore, and Malaysia. When I first went public, I ranked first in Google Play Korea’s best-selling list, but recently ranked more than 200, and my influence has declined.
“Paradise M” was launched in June 2017, and Google Play Korea’s best-selling list ranked first. Become the mainstay of the company’s sales.
“Paradise M” carries the worldview and core elements of “Paradise”, with an independent operating system Ark Selecter, a “provocation / revenge” system that triggers field battles to achieve a free market economy. Based on the content of the game, a new level of the existing mobile games is not available. NCsoft also developed the application software “Paradise M TAILK”, which provides a social platform for game users to share game information and real-time communication.
Set up an overseas branch, NCsoft’s global business
NCsoft has officially entered the overseas market since 2000, and has established a global network in North America, Europe, Japan, and Taiwan to provide game services to more than 60 countries and regions around the world, challenging the global market.
NCsoft has 14 subsidiaries at home and abroad, with software development, manufacturing and sales as its main business. There are also NC Dinos, a subsidiary of NCsoftService, a baseball and call service center. Eight of these subsidiaries are from overseas.
NCsoftWest Holdings Holdings was established in December 2012. NCsoft holds more than 50% of its shares and is his main subsidiary. It has AreneNet, Carbine and Iron Tiger Studios.
ArenaNet is NCsoft’s video game developer and subsidiary, founded in 2000, is the developer of the company’s masterpiece, Guild Wars. His founder was a former employee of Blizzard Entertainment, who played an important role in the development of the video games Warcraft, Warcraft 2, Starcraft and Battle.net.
Irone Tiger Studios is one of NCsoft’s Western franchise and studio investment projects, responsible for the development of Aion.
Under the foundation of the global subsidiary network construction, NCsoft’s overseas business has developed rapidly and formed a global market with good prospects. From the perspective of the sales area composition of NCsoft’s financial statements in 2018, overseas sales provided profits to the company, and overseas sales accounted for a relatively stable period.
In fact, NCsoft has repeatedly tried to expand its business to the United States, but it has not been successful.
The company’s CEO Jin Taijin is determined to change this situation and even put his family on overseas development projects. His wife, Yin Songyi, moved to California with her children in 2014 and is responsible for the company’s business in the United States.
“I studied electrical engineering, computer science, artificial intelligence, and brain science, but I don’t know I will work in the game industry,” Yin said. “But everything is so relevant.”
As NCSoft’s Chief Strategy Officer, she drives the company into the field of artificial intelligence (to keep customers paying and gaming) and is responsible for the development of the Guild Wars sequel. Yin was appointed CEO of NCSof West in November 2011.
In May 2015, Yin Yongyuan established the mobile game department Iron Tiger Studios in San Mateo, Calif., and made important contributions to the future of Aion and NCSOFT’s globalization.
Cross-border comics platform and baseball team, NCsoft is not only a game
In addition to the game software, NCsoft has also developed its own online comic platform BUFF TOON, “can connect to the new content market with a happy mood at any time and anywhere.”
BUFFTOON has a series of popular IP comics and online novels, and hundreds of foreign hot IP works such as “The Attacking Giant”.
NCsoft announced on May 8, 2010 that NC Dino, the ninth professional baseball team established in the Korean Professional Baseball League, has attracted the attention of South Korea and the World Baseball Organization. In April 2013, he defeated the LG Electronics baseball team and won the first win. As of today, NC Dinos has participated in 845 games and won 438 games with a winning percentage of 51.8%.
Operating the baseball team brought good economic benefits to NCsoft. At the same time, it was supported by Korean baseball fans and received good social response.
