Apple has a lot to learn in terms of technology applications, product experience, and hardware and software. We look forward to the innovation and rapid growth of ethnic enterprises like Huawei in learning and learning.
Editor’s note: This article is from the WeChat public account “Cheetah Global Think Tank” (ID: CheetahGlobalLab), the author is careful.
The annual Apple Autumn Conference is coming. To everyone’s surprise, this Apple’s autumn conference, CEO Cook actually “self-defeating”, comparing Apple’s latest products with Huawei phones.
This year, Apple will launch the iPhone11 with the new chip A13 and the Huawei P30 Pro with the Kirin 980, the iPhone XR (A12 chip), and the Samsung Galaxy S10+ (Qualcomm 855) and Google Pixel (Qualcomm 845) for the first time at the conference. In contrast, in terms of GPU and CPU performance, the iPhone 11 is far above.
People soon discovered that the Huawei chip that was compared by Apple was not the latest Kirin 990, which will be in the Huawei Mate30 series of mobile phones on September 19.
Users also compare the performance of the iPhone 11 series with Huawei, regardless of the chip, camera design, fast charging technology, battery life, Apple is behind Huawei. This contrast has once again blasted the glory of all Chinese people.
However, in terms of innovation ability, is Apple’s mobile phone really being hacked by Huawei?
The answer is no. Leading chip development and communication technology has made Huawei mobile phones a challenger for Apple’s mobile phones, but it is clear that Apple’s hardware and software ecosystem, self-developed technology and supply chain management are still mature. In many new technologies, Apple is not the first. A test of water, but the combination of hardware and software allows Apple’s experience to achieve an optimal solution. These are the places that Apple deserves to learn.
Starting with camera technology,Technical solutions redefined by Apple
The highlights of Apple’s mobile phones, whether it is the newly released three cameras, or the previous Airpods, face recognition, AR, NFC, wireless charging, voice assistant Siri, etc., Apple is in the existing technology sideOptimized on the case to achieve the best experience of the product.
1. Behind the seemingly ugly “Yuba” camera
Apple is not the first to propose a three-camera solution. A year ago, Huawei released the Huawei P20 Pro with three cameras. The Huawei P20 Pro has an 8-megapixel color telephoto and a 40 million The pixel color lens and a 20 megapixel black and white lens can be combined with three lenses to achieve 3x optical zoom, 5x triple zoom and super night scene.
This three-camera design released by Apple is optimized on the original technical solution to solve the phenomenon that the multi-lens system mobile phone will appear stuck or skip frame when switching between different lenses.
The iPhone11 Pro and Pro Max are like the Yuba’s bulging three-camera behind Apple’s new camera system. In order to make the three sets of photosensitive elements maintain consistent color and sensitivity when shooting telephoto, wide-angle and super wide-angle, Apple separately adjusts the parameters such as white balance and exposure of each camera separately, and then adjusts the whole to make different The module exhibits a consistent effect. This mid-adjustment is done in a fast timeframe, and the power of the A13 bionic chip on the iPhone 11 series helps to quickly and accurately display telephoto, super wide-angle and wide-angle details.
The same applies to early and late dual shots. At that time, the dual camera of the Android machine used dual-camera earlier, but mainly based on the wide-angle camera, the sub-lens assisted the main lens, the overall effect was general, and the iPhone 7 Plus adopted the telephoto + wide-angle zoom dual-camera solution. The dual camera has more value, and once it is launched, it has also received the attention of mobile phone manufacturers.
2, Airpods originally considered to be chicken ribs
At the fall 2016 new product launch, Apple and the iPhone 7 released a wireless headset, AirPods. Airpods was controversial at the beginning of the release. Many people spoke him up, it was expensive, and it was easy to lose. Moreover, as early as the beginning of 2015, Bragi, FreeWavz and HearNotes all showed their wireless headphones, and at the end of 2015. Shipped in succession. Apple is not the first.
However, in terms of connectivity, ear comfort, support for Siri, and wireless charging, AIrpods gives a good solution.
After three years, tens of millions of sales made AirPods easy to be a successful wireless headset. Although Apple did not announce Airpods sales, research firm Counterpoint Research released a report saying that in 2018 Apple sold about 35 million AirPods wireless headsets. According to the agency, AirPods is now the most popular “Hearable” product. In a 200-person online survey, 19% of respondents said they were more interested in Apple’s ear-wearing devices, including Airpods, followed by Sony, Samsung and Bose.
After Apple, other mobile phone manufacturers also began to release wireless headsets. In April 2018, Huawei released the first wireless Bluetooth headset FreeBuds.
3. Simple but complex Animoji
In 2017, after the launch of iPhoneX’s face recognition technology, Apple also launched a very interesting face recognition dynamic emoji – Animoji.
He uses iPhone X’s face recognition function, iPhone X can convert the user’s facial expression into a 3D emoji expression in real time and high precision, so that the expression has the same expression, the similarity is very high, right The details are also very precise. At the same time, the sound is recorded with a microphone, and finally a cute 3D animated emoji is generated, and the user can share the generated emoji with friends through iMessage.
Implementing Animoji’s functionality is also not Apple’s first development. Apple acquired the technology layout by acquiring Perceptio, Metaio, Faceshift, and 3D sensor manufacturer PrimeSense a few years ago, and by combining the acquired technology company’s solutions, it has created a popular social network expression product.
It is obvious that in many technical fields, Apple’s consistent approach is not early adopters, but to find the best solution to meet the user experience after the technology matures. After this Apple conference