Self-cultivation of “B&B”.
The increase in the number of trips to Japan has driven the Japanese homestay industry. According to the statistics of the Ministry of Economy, Trade and Industry, from 2010 to 2017, the foreign tourist consumption index to Japan increased from 100 to 392.9,The total number of tourists to Japan in 2018 reached With a total of 31.19 million person-times, the total number of records has been updated for six consecutive years, and the growth rate has also set a historical record.
In 2015, Tan Xueting, who works in Japan, found that there were more people traveling to Japan, but Japanese hotels charge for people’s heads, and the space is small and expensive. So I went to Osaka with my friends and spent 1.5 million RMB to buy the next house. The sideline business started the business.
So far, Tan Xueting co-founded Yo-Yu, which is still a small team combat mode. It holds 45 homestays in Osaka through contracted custody, leasing, and crowdfunding, but is responsible for daily operation and maintenance in Japan. There are only 3 colleagues, and 5 of the Shanghai team are responsible for technology development and channel expansion.
In order to save costs as much as possible, Yosemite has developed an IT system that replaces manpower with information technology.
Image from @悠悠美宿
After booking a long stay, you can get most of the demand through the WeChat side. The back-end system and the order information of nearly ten OTA platforms are open. Orders from OTA can also directly jump to pay attention to the Youyou public public number, so that users can get the traffic introduction, equipment description, etc. around the hotel, and receive the electronic lock password self-checking in Internal operations, order and cleaning online scheduling, automatic control of the listing status, OA financial system (monthly revenue and expenditure, and the monthly settlement of the escrow landlord) are also online and intelligent.
In addition, Yokohama’s information platform is equipped with a “big data analysis system” that can comprehensively judge the income and evaluation of existing homes in multiple dimensions. In the future, in the site selection and transformation decision, Provide data reference, reduce the dependence on labor, reduce the probability of error and the difficulty of new development.
It is understood that the hotel’s homestay is close to the city center and the transportation hub, and the cost performance is high. The occupancy rate is around 70%, and the average per night is about 300 yuan, and the monthly water is 6 million yen.Nearly 400,000 RMB). Calculated according to a single set of transformations of 1.5-300 million yen (about 100,000-200,000 yuan), the average return period is 18 to 20 months.
In terms of order source, in addition to OTA, the offline Yoyo is further expanding its sales through cooperation with travel agencies and customized tours. In addition, the self-operated channel has adopted the new customer, the WeChat public account to divert, and the KOL cooperation with the head to promote the sharing and other methods, also contributed about 20% of orders.
is seeking Pre-A round of financing to expand the Kyoto and Tokyo markets, as well as the services of eating and drinking around the hotel. To this end, Yosemite launched a destination travel product based on the WeChat public account and small program, and reached a cooperation agreement with dozens of local merchants to achieve cross-border collection and began to expand custom tours. business.
Because of the travellers who book their own homes, most of them do not have a customized itinerary, and the accommodation reservation link, you can get and cut into the early itinerary booking process by adding the customer service private WeChat. Next, Yosemite plans to launch a smart customer service, starting with recommending local car service and recommending a customized game version. The service fee is charged from the C-side payment, and the channel fee is charged from the B-side.
For Yo-Yu, this is a value-added service with a relatively low customer cost and relatively accurate customer acquisition. This is a business, but the ceiling is a bit obvious. It is understood that there are many customized companies in China that have accumulated for many years. It is difficult to achieve high conversion through intelligent algorithms and pre-POI accumulation. For a homestay with a limited annual average number of visitors, this base will only be smaller.
Look at a set of comparative reference data. In the interview, the 6-player disclosed that the smart-generated order increased the conversion rate of the customized tour (consulting to order) from 1% to 10%. And Yueyoumei has an average annual reception of 10,000 people, and the population base is relatively small. The way to obtain customers by providing templates will also make the conversion rate a threshold.
——————————————————
Note: I amMomo Xiaoli, focusing on new things in entertainment and consumer spending >, exchange can add WeChat Spontaneous-Literary, please note the name, company,position.