Hidden worry highlights, reunite people’s minds
Editor’s note: This article comes from WeChat public number “Rhinoceros entertainment” (ID: piaofangtoushijing) , author: Rougou, editor: Pu Fang.
In the summer of 2018, the ratings of TVs hit a five-year low, and the video site harvested nearly 100 billion traffic. The drama of the Internet has been overwhelmed by the star drama. Since then, the video website has received the banner of “Leading Tide”. .
After one year of hard work, the five Davids took out a lot of “I know whether it should be green, fat and thin”, “all very good”, “Dear, love”, “Little Joy”, “Youth Pie”, etc. The topic of hot drama, but these hot dramas also created considerable traffic for the video site headed by You Ai Teng. For example, “I am very good,” “Dear, Devotion,” and “Little Joy”, as of the time of publication, the three TV series in Tencent’s video were 6.87 billion, 6.9 billion, and 3.61 billion.
On the other hand, the video website is also making great strides from the content channel to the producers. While mastering more exclusive rights, the TV loses the first round of broadcasting rights of many big dramas. It is also used in the “East Palace”, “Ice-breaking Action”, “Chen Qing Order” and “Chang’an Twelve Hours” as the representative of the homemade drama with both word of mouth and heat, to further enter the market flow. And Tencent’s “Chen Qing Ling” not only beat the “Dear, Love It” broadcasted in the same period on the hot topic of the Internet, but also the number of people who scored more than 590,000, which set a record of 320,000 records. A new high in history.
The attacking satellite TV failed to reverse the situation. The video website still clings to the “leading tide” banner, and this “leading tide” is also evident in the variety market. “Creation Camp 2019” “Youth Have You” Summer” “This! It is the street dance 2” “The second season of the talk show”… 2019 The current topic variety is basically contracted by the network.
The right to “lead the tide” has not changed, but this year there have been many new changes between satellite TV, satellite TV and video platforms, and a new round of TV viewing autumn