How do shared cars do user operations?
Time-sharing has entered a new phase of elimination, and refined operations have been put on the agenda by various brands.
It was learned that GoFun’s App5.1.2 was officially launched, and it was optimized in terms of application interaction, operation rules, and user experience.
Time-sharing leasing is also a bilateral market for cars and people, as well as shared car and shared bicycles. Operational efficiency includes user experience and car turnover.
At the user level, users are not civilized to make the company’s operating costs high, GoFun travels a new version of the App online user rating system, through the existing database to rate user behavior, and resource tilt: car habits Users who are “normal”, “excellent” and “excellent” will be able to enjoy high-end models and package activities. Users who use the habit of “bad” and “high-risk” will have higher car prices and will not be able to enjoy a wide range of models. In addition, the new version of the app also opened the function of booking a car, heat map recommended to build points.
GoFun traveled before the “hosting mode”, users can choose their own idle car on the platform in addition to GoFun, which means users change from users to vehicle owners. . In addition, the App also cooperates with the user supervision system, enlarges the community functions, and opens the supervision channel to allow users to participate in the actual vehicle management.
At the vehicle scheduling level, GoFun said that it will participate in the whole process of user driving through technical means and hardware products, and improve the timeliness of solving vehicle problems and vehicle maintenance.
This app version upgrade is also the landing of the internal letter of GoFun travel in August. GoFun TravelCEO Tan Wei said in an internal letter that the user experience will be upgraded as the next stage of work, focusing on user grading, user supervision, user participation in crowdsourcing, driving process optimization and vehicle maintenance. 5 major systems to create a “comprehensive user experience improvement plan”. Tan Wei said that GoFun has already launched more than 40,000 vehicles in more than 80 cities across the country, and has provided more than 40 million travel services to millions of users in three years.
From easy view
In 2018, after the small yellow car fell into a hard-fetched mortgage, the shared car brand TOGO, the immediate travel and Lifan’s Panda car also had problems with the deposit. In addition, Dalem’s time-share rental brand Car2go also announced its withdrawal from the Chinese market. The US Mission also shut down its leasing business for nearly one year in November last year.
Under the weight of difficult profits, low user quality, and tight capital, the time-sharing platform began to enter a new round of reshuffle last year, and capital and users enthusiasm cooled. In the new phase, the improvement of operational efficiency is the key to whether the time-based leasing companies can achieve large-scale profitability.
In addition to Gofun’s travel, other time-sharing leasing brands have also made some designs around operational efficiency improvements.
EVCARD increases the use of car scenes, strengthens the deployment of commuting, transportation hubs and leisure travel scenes; Xiaoyan Car Rental also relies on the big data platform of Didi, predicting the area and quantity of vehicles and improving Operational efficiency, in the service category, also introduced a shorter cycle of short-term rental services and cross-city car rental services.
The good news is that timeshares are coming out from last year’s dark time and users are returning. Analysys research shows that the monthly growth rate of the time-shared platform has increased from -8% in early 2019 to 9% in May, and the average user usage has also increased. The negative impact of previous deposits and platform integration is being spent.
Of course, in addition to the company’s own efforts, users as another role in the time-sharing ecology, but also abandon the habit of uncivilized cars, and only then, the ecological nature of the time-sharing industry can be healthy and sustainable. .