For a million dollars, the car companies need to measure the value of this is not worth it.
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Chengdu Auto Show
The car is really harder to sell. According to data from the China Association of Automobile Manufacturers, from January to July this year, the production and sales of automobiles were 13.933 million and 14.132 million, down 13.5% and 11.4% respectively.
In the market episode where the auto show is coexisting with the cold, the disappointment and the expectation, how many glimpses of the changes and secrets of the auto industry. As long as the final game is undecided, this battle on sales and confidence will continue.
“Shrinking” auto show
Before leaving for the Chengdu Motor Show, Sun Chen repeatedly confirmed the address and remembered it correctly. As an “old Chengdu” and a former car practitioner, the auto show at the door of the house makes him look forward to it every year. But this time, for the first time in more than a decade, the “No Wo” exhibition changed places for the first time.
This year, the Chengdu Auto Show moved to the Western International Expo Center, 30 kilometers from the city center. The booth area jumped from 120,000 to 200,000 square meters, attracting more than 130 joint ventures including German, American and Japanese. Car companies and independent brands. In the 16 new venues, the spacious booths and the still cool lights, the staff of the suits and gloves carefully wiped the clean body. The traffic control that started from a kilometer away, and the giant billboards that the major OEMs competed for in the C position reminded people of the upcoming car feast.
However, there is a hidden crisis under the glare of the surface.
Slightly paying attention, it is not difficult to notice that the Chengdu Motor Show, which needs to borrow a shuttle bus, still has a lot of spare space. There are very few autopilot manufacturers and “black technology”, and some booths have more staff than onlookers. The phenomenon of frequent collisions of car companies has almost disappeared. The founders of the new forces that have appeared on the stage have also lost a lot. Instead, they are more familiar with the stars and eye-catching performances.
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Chengdu Auto Show Xiaopeng Auto Booth Rights Protection Site
This dramatic scene became one of the hottest topics on the day of the opening of the car. This is not only a small episode about cars and people at the Chengdu Auto Show, but also a microcosm of the new and exciting car movement. After the scenery at the Beijing Auto Show a year ago and the delivery competition at the Shanghai Auto Show, as the curiosity and freshness of consumers gradually faded, the new forces of the car faced new problems, new contradictions and new crises. .
Behind the shadows, the highlights are no longer.
Although no new cars were released, the new forces of the car did not hide their desire for the southwest market. Xiong Qingyun, chief marketing officer of Xiaopeng Automobile, said that this year, Xiaopeng Automobile has opened five experience stores in Chengdu. The ultra-long-life smart SUV G3 2020 and the intelligent electric coupe P7 are also the first to appear in the Southwest.
U5, the first production model of Aichi, officially opened its reservation at the Chengdu Motor Show and launched an appointment rental service. Users can choose the maximum rental period of 3 months to experience the model. An insider told the Future Auto Daily (ID: auto-time) that the strategy of trying first and then buying is to stimulate sales, especially in third- and fourth-tier cities where the card is not limited and users don’t understand electric cars.
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Achi U5 Chengdu Motor Show Conference
However, it really appeared at the Chengdu Motor Show in September, only Weilai, Weimar, Xiaopeng, Ai Chi, the future and the new forces of the car, such as Cyrus, which are owned by Jinkang Automobile. Different from the previous high-profile debut, each family almost chose the “economic route”, and even the Weilai car did not re-enact the offline store NIO House. Fuqiang, the co-founder and president of Aichi Automobile, said frankly at the opening of the conference that the car market is going down and the days are not good.
Industry insiders told the Future Auto Daily that there are so many new forces absent from the car, on the one hand, because the Chengdu Auto Show is positioned as a “exhibition”, the premise of the exhibit is that mass production has been delivered, “if it has not yet been delivered At the stage, the significance of coming to the Chengdu Motor Show is not great.” He Xiaopeng also explained at the Shanghai Auto Show why he missed the Beijing Auto Show last year: “I think the auto show is going to come after mass production.”
Even with the delivery of mass production, the new forces of the exhibition are still facing a new crisis of demand. According to the data of the Association, in the first half of this year, the top three head-building new forces, Xiaopeng, Weimar and Weilai, delivered 9,596, 8747 and 7481 vehicles respectively, no more than 10,000, and lost tens of thousands of vehicles annually. The goal is a far cry. In August last year, the future car that positioned the high-end sports car route released the first electric car K50, but so far the total number of cards is only 131.
More importantly, lack of money, including head players, has become the norm for new forces. Compared with the financing arms race that has been on the rise for more than two years ago, the new forces that are still at the forefront of the turmoil but still unable to get rid of capital transfusions have almost collectively suffered money shortages and deeply felt the double chill from the capital market and the automobile market.
On the day of the opening of the Chengdu car on September 5, Weilai Auto submitted a regulatory document, announcing that the company intends to issue a new round of $200 million convertible bonds. The founder and chairman of the company, Li Bin, subscribed for $100 million, which is expected at the end of September. Complete before. The large-scale mass production delivery, the first to land in the capital market, Wei Lai, failed to extend the advantages of the head players. In the first quarter of this year, the financial report showed that the total revenue of Weilai Automobile was 1,631.2 million yuan and the net loss was 2,623.6 million yuan.
In order to survive, Weilai Auto, which had a gorgeous opening, also launched a series of “slimming” plans, including organizational restructuring, continuous layoffs, sale of FE racing business and stripping charging business. Wei La Auto also tested the water Li Bin has clearly stated that “100% will not enter the operating market” car rental business, while optimizing the cost structure while looking for new profit potential.
The Thousand-Day car that went to Germany to participate in the Frankfurt Motor Show, the $500 million C-round financing originally scheduled to be completed in the middle of the year has finally come to the fore, but the time of the first production car has been delayed. It is said that the Ai Chi car that will enter the European market in April next year is only a prototype car to complete the challenge of Asia-Europe.
After the birth, but it is not clear when it will be able to achieve new blood for its own, no one has reached the real safe zone.
Individual brand sprint sales
The winter market, the fate of hardship is not just a new force to build a car, the days of traditional car companies are equally sad.
Since the second half of 2018, the Chinese auto industry officially bid farewell to the 28-year high-speed growth brought by the demographic dividend, and entered the key point of transformation and upgrading. The old car companies that once had a glorious moment also suffered from the huge survival caused by the market weakness. pressure.
The number of brands that appeared at the Chengdu Auto Show increased from 119 to 130 last year, but the auto-time report (ID: auto-time) found that many of the self-owned brands that should have exhibited at the auto show quietly disappeared.
Selling the house for self-rescue, the hippocampus with zero sales of cars in August did not show up at the booth. After being acquired by Shenzhou UCAR, Baowo Auto, which has been trapped in dealers’ rights due to the new retail model of the car, has been absent for two consecutive years. Beijing dealer network almost shut down Guanzhi, Cheetah, which has not yet launched the National Sixth model, Zhongtai Automobile, which is under the bankruptcy of its Junma brand, and Lifan Motor, which has lost nearly RMB 1 billion for half a year, are absent from the auto show.
“China’s autos are undergoing transformation and upgrading, and the survival of the fittest is more obvious. 50% of Chinese auto brands will cease to exist for some time soon.” Tan Benhong, vice president of Changan Automobile, publicly stated at the 2019 Global Automotive Industry Innovation Conference. . Lang Xuehong, deputy secretary-general of China Automobile Dealers Association, also said in an interview with the financial news that the sales growth in September this year will be expanded to double digits. The overall sales volume will increase negatively, and the Chinese auto market will enter a cyclical low, with a cycle of up to 3 More than a year.
No one can accurately predict when the car industry’s dilemma will end. According to the national industrial capacity utilization data of the National Bureau of Statistics, the capacity utilization rate of the domestic automobile manufacturing industry in the first half of 2019 was 77.2%, down 3.8% year-on-year, which was significantly lower than the normal range of the indicator (79%-83%).
The situation of porridge and gluttony means that the competition in the second half of this year will become more intense.
“Compared with the Beijing Auto Show and Shanghai Auto Show for two days, the Chengdu Auto Show will be the sales consultant platform on the first day of the afternoon.” Jia Xinguang, chief analyst of China Automotive Industry Consulting and Development Corporation, told the Future Auto Daily (ID) :auto-time).
The new model carries the hope of winning this year. Different from the Shanghai Auto Show, which is full of technology and futuristic, the Chengdu Auto Show, which takes the people’s line, has more practical mass production passenger cars. Different from the previous Chengdu auto show, the new car is the new car. This year, most car companies choose the wrong peak.
Guangzhou New Energy Aion LX debuted at the end of August. On September 2nd, BYD’s compact cross-border pure electric vehicle e2 was officially officially in Shenzhen.