The film market has long been a toothless flow, but it is clear that this traffic saved the Mid-Autumn stall.
Editor’s note: This article is from WeChat public account “Entertainment Unicorn” (ID: yuledujiaoshou)< / a>, author: Zhou Rui.
The Mid-Autumn Festival in 2019 should probably thank Xiao Zhan and “Zhu Xian I”, otherwise it will be awe-inspiring and become another “the coldest Mid-Autumn Festival in history” in the public’s fuzzy memory, unlike now In the crowded with traffic and box office, it set a record for the past five years.
Cat’s eye data shows that as of the time of writing, Mid-Autumn Festival (September 13-15) has released 7 movies, and the movie has reached 779 million in three days. Strong> (including service fees), except for the Mid-Autumn Festival, which was completely covered by the National Day file in 2017. In the box office of the separate Mid-Autumn Festival, the Mid-Autumn Festival in 2019 hit a new high in the past five years. At the same time, the Mid-Autumn Festival (September 13) on the same day the box office market reached 364 million, an increase of 97.5% over the same period last year, since 2015 and 2017, the Mid-Autumn Festival single-day market broke through 300 million for the third time, creating A new single-day box office record during the period.
This record value is not worth the surprise? It is generally more than enough, more than enough.
Compared with the popular stalls such as the Spring Festival, Summer, and National Day, the three-day small period of the Mid-Autumn Festival itself has a taste of the chicken ribs, and the box office increase is not surprising.
But horizontal comparison, most of the domestically produced films in the Mid-Autumn Festival this year have been dismantled, leaving the “Zhu Xian I”, “Little Wishes” and other pillars, becoming the “most dying” Mid-Autumn Festival in recent years. This scene is not It can be said that it is not bleak. Unexpectedly, the “IP padding film” “Zhu Xian I” originally envisioned by the public, with the heat of “Chen Qing Ling” has not dissipated, with the traffic of love beans such as Xiao Zhan and Meng Meizhen as the fulcrum, completed the box office realization. . The first day of the film reached 40.43 million, and the first day of the show reached 142 million, with box office accounting for nearly 40%.
ElectricPerhaps unexpectedly two animated films on the field,
Japanese Anime IP Theatrical Edition “Detective Conan: The Fist of the Indigo”
(hereinafter referred to as “The Boxing of the Youth”)
,
The proportion of the three-day box office and the proportion of the film are relatively stable, and even a small increase.
At present, the Douban score of 6.2 points, the cumulative box office reached 158 million, refreshing the series of theater version of the box office record.
This result is unexpected. The “Detective Conan” series has always occupied a place in the domestic animation market with the prestige of “Death School Pupils” and lengthy comics and TV dramas. The series of theatrical editions and “Doraemon” are also called the two giants in the movie market. . However, in recent years, with the “Super Detective Conan” theatrical version of the story increasingly “super-capacity”, often skateboarding speed exceeds the sports car, a bridge of football hitting the building, can not hit the anime native fans who have grown up In 2010, the series of theatrical version was introduced to the present, and the work of the box office with over 100 million yuan was only one “zero executor”.
But this time the box office is over 100 million may also be reasonable Among them, “The Fist of the Indigo” was released in Japan. The first day of the paintings exceeded the “Spirited Away” and became the highest opening of Japanese animated films. After the new supervision, some old fans are also happy to go. Theater 嗑嗑CP.
Another domestic animation “Luo Xiaohei Battle”
Although it didn’t become the next “Where”, but
In the absence of the market, the box office still continues with high reputation, and the cumulative box office has exceeded 200 million.
Middle-Autumn The biggest Waterloo fell on “Little Wishes”,
In the public’s expectation, he finally got a big punch after the dismantlingThe box office dark horse did not appear, Word of mouth loss quickly pushed the film to the edge of the market, connection was overtaken by “The Fist of the Green” and “Luo Xiaohei” At present, the cumulative box office is 146 million.
The question that is worth thinking about now is what to do in the next half of September. There is no news about the whistle-blown, “hypnosis, ruling”, “ice storm”, etc. The market seems to only Waiting for the National Day file to add a fire. The pressure on this fire is not small, last year’s “Muscle”, “Aunt of Li Tea”, “Shadow”, etc. did not sizzle the National Day, this year “Climb” “China” The captain, “My and my motherland,” became the “ballast stone.”
National Film Fund Office data show that as of September 14, the total box office of the year was 45.924 billion yuan, last year’s box office was 47.307 billion yuan, a gap of nearly 1.4 billion. The traffic star “saves” the Mid-Autumn Festival, so you can only look forward to the pile of large-scale gifts, which can fill the gap.